Xiaomi-backed Dreame hat eine neue Firma gegründet, die sich auf hochwertige intelligente Haushaltsgeräte konzentriert. Der Monatsumsatz des ersten Luftreinigungsprodukts hat die 10-Millionen-Grenze überschritten | Exclusive von Yingke

Autor | Huang Nan

Redakteur | Yuan Silai

Hard Kr has learned that Suzhou Jingxi Zhiyu Home Appliance Co., Ltd. (hereinafter referred to as "Jingxi Zhiyu") recently completed its first - round financing of tens of millions of yuan. The funds from this round will mainly be used for the R & D and upgrade of a new generation of intelligent products, with a focus on expanding the channel system and brand building in regional markets such as Southeast Asia and North America to accelerate the implementation of the global strategy.

As an innovative brand focusing on intelligent environmental appliances, "Jingxi Zhiyu" has self - developed technologies in areas such as intelligent sensing, airflow optimization, and filter media technology, providing users with healthier and smarter indoor environment solutions.

The core team of the enterprise consists of several experts in the fields of intelligent environmental appliances and consumer electronics, all of whom have more than 15 years of industry experience to ensure the efficient transformation from technology to market. At the same time, the product team with an average age of less than 27 years can continuously provide cutting - edge perspectives for product R & D with their insights into the consumption trends of Generation Z and innovative concepts in human - computer interaction design.

Application of Jingxi Zhiyu products in the home scenario (Source/Enterprise)

Driven by the intensification of global environmental quality problems, the improvement of users' health awareness, and the popularization of smart homes, the global market, represented by the air purification field, is in a period of rapid growth. According to statistics from Frost & Sullivan, GFK, etc., the global air purifier market reached a scale of 15 billion US dollars in 2023 and is expected to exceed 22 billion US dollars by 2027, with a compound annual growth rate of 8.5%.

Among them, high - end products with functions such as intelligent sensing and AI control have a penetration rate of over 40% in the European and American markets. In emerging markets such as Southeast Asia, the demand for high - performance purification equipment is rising rapidly due to seasonal haze problems.

As one of the companies in the Dreame ecosystem, "Jingxi Zhiyu" quickly completed the cold - start phase from 0 to 1 by relying on the ecological resources and on the basis of Dreame's mature efficiency model and operation system, and launched its products into the global market.

The first air purifier product, the PM series, is priced from 7,000 yuan. Since its release at the end of March this year, its monthly sales have exceeded 10 million yuan and maintained double - digit growth. It achieved profitability for a single product line only 5 months after its launch, exceeding the industry's average profit cycle. In some high - end overseas markets, the product ranked among the top two in market share in the first month of its launch.

The first air purifier product, the PM series (Source/Enterprise)

For a long time, traditional air purifiers have faced problems such as uneven airflow coverage and lagging purification efficiency. On the one hand, most products adopt the idea of "local fixed - point purification", and it is difficult for the fan power and air duct design to drive the airflow to cover the whole house, resulting in obvious purification dead - corners in large spaces or irregularly - shaped apartments. On the other hand, traditional products lack the ability of precise real - time monitoring and adjustment, and cannot adjust the purification intensity immediately according to changes in air quality. Therefore, it often happens that the pollution has exceeded the standard, but the purification is still half a step behind, making it difficult to meet the modern family's demand for immediate healthy air.

In response to this industry pain point, "Jingxi Zhiyu" is equipped with the first - ever intelligent dual - air duct and AI - sensing dynamic tracking technology. It can solve the "airflow dead - corner" problem of traditional products by monitoring the pollutant concentration in real - time and dynamically adjusting the airflow path, achieving second - level response and uniform purification in large spaces. This technology has been certified as a "global pioneer" by Frost & Sullivan.

In terms of continuously improving the user experience, traditional products rely on frequently replaced consumables, which bring continuous investment and maintenance burdens to users. For this reason, "Jingxi Zhiyu" has reserved the patented technology of automatic hair collection with a moving roller. Through an innovative structural design, it can provide a self - cleaning function for the filter, extend the service life of consumables, and effectively reduce the user's maintenance cost.

Patented technology of self - cleaning with a moving roller for hair collection (Source/Enterprise)

Hard Kr has learned that currently, "Jingxi Zhiyu" has established multiple R & D centers and product design centers globally. The Shenzhen base leads the innovation in intelligent technology and user experience, the Suzhou base focuses on the R & D of core components and process optimization, while the bases in Malaysia and South Korea mainly promote local adaptation, customized development, and industrial design in overseas markets. Supported by this collaborative system, it accelerates technology iteration and product optimization to support the global competitiveness of its products in terms of performance and design.

Starting from indoor air purification products, in the future, "Jingxi Zhiyu" will gradually expand to multiple scenarios such as the whole home, vehicle spaces, and public buildings to build differentiated competitiveness in the environmental intelligence track.