You may think that men spend less than dogs, but these five sectors are quietly making huge profits.

Do you still think men spend less than dogs? Brands in these 5 sectors have already "quietly made a fortune"!

A styling gift set dedicated to hair grooming has achieved sales of over ten million.

The smart ring that "can listen to your heartbeat" has become the new electronic darling among high - end men, with an annual growth rate of 80%.

In the seemingly unrelated blush category, the growth of male e - commerce consumption has soared to 345%.

Not to mention the EDC toys that many people have never heard of. With a unit price of over a thousand yuan, relying on men's enthusiasm, the single - day turnover of a single store has reached 2.5 million yuan!

The question is, what other unknown gold mines in male consumption are there? You can take a look at these 5 new business opportunities.

• By solving men's hairstyle problems, it has become the TOP 1 in the e - commerce sector;
• By packaging blush as a product for a good complexion, young men are also purchasing a full set of beauty products;
• 190,000 men rushed to buy the celebrity - same - style accessories, and the GMV of accessories on a single platform skyrocketed by 200%;
• The thumb - sized EDC toys have been hyped up to tens of thousands of yuan by capturing men's "desire to tinker";
• The smart ring that can listen to your heartbeat has become a hot trend, giving rise to a brand worth tens of billions.

Service every strand of men's hair and sell styling gift sets with tens of millions in sales

From being decent to being refined, this generation of young men has completely bid farewell to the rough - man mode and started to manage their personal image from the hair up.

Especially the "urban elites", who are in the prime of their careers and social lives, have higher requirements for their own images. They no longer just satisfy with basic care like their fathers did. Instead, they pursue more refined and personalized self - expression, with diversified aesthetic needs.

The pain points they face are also very specific:

• Don't know how to choose a hairstyle: There are so many popular hairstyles, such as the American spiky, the layered fringe, the 3:7 side - part, the Korean crew cut, the slicked - back with sideburns... They don't know which one suits them best and don't know where to start.
• Think styling is troublesome: With a fast - paced life, they don't have much time to study various hair clays and waxes. They need a simple and efficient solution.
• Worry about non - professional products: The styling products on the market are a mixed bag, and there isn't a truly professional and trustworthy brand.

These needs have led to the expansion of the male styling market. Data shows that the market size of male styling products (including hair clay, hair wax, and hairspray) in China exceeded ten billion yuan in 2020. [1]

Jishanchuan, a men's styling brand established in 2020, precisely targeted this blue ocean. From products to content, it has focused on men's hairstyle management to the extreme. Its hair clay products have ranked first in sales on Douyin for two consecutive years and have the largest number of fans in the industry. On the Douyin platform alone, the sales of styling gift sets have exceeded 60 million yuan.

In terms of products, it firmly chose the niche path and only launched a small number of SKUs, including No. 0 soft hair clay, No. 1 hair clay, No. 2 hair wax, 48H strong - hold styling spray, and recently launched shampoo, etc., lowering the threshold of choice.

The ace product, "No. 1 hair clay", which has sold over one million units globally, classifies products from the user's perspective and launches novice, standard, and master versions. Whether you're a newbie just starting with styling products or an experienced user with your own preferences, you can easily find the right product and "smoothly enter the world of styling".

In terms of marketing, Jishanchuan doesn't rely on celebrity endorsements and low - price promotions. Instead, it attracts core audiences with content that truly solves users' difficulties and pain points.

On Douyin and Xiaohongshu, Jishanchuan's one - minute hairstyle tutorials and men's haircut template series videos have gone viral, with a cumulative playback volume of over 140 million on a single platform. By helping users communicate with barbers and master styling knowledge faster, Jishanchuan has become an image - upgrading consultant for refined men, rather than just a product seller.

As the number of refined men increases, the demands for image management will become more diverse and segmented. The successful path of Jishanchuan is worth learning and referencing for more brands.

The sales of blush soared by 345%, selling "good complexion" to young men

People say that men don't wear makeup? In fact, the male beauty market is booming.

According to Euromonitor data, the global male beauty market is worth approximately $61.3 billion. Among them, the share of men's makeup is growing rapidly. Not only are the growths of conventional sub - categories such as men's BB cream, concealer, loose powder, and contour powder obvious.

Even more astonishing is the sky - high growth of niche categories - the search volume of men's eyebrow pencils soared by 213%, and the sales of the blush category increased by as much as 345% year - on - year. [3]

Behind this change, the young male group is the core driving force. Taking the Douyin platform as an example, the post - 2000 user group accounts for the highest proportion, reaching 43%, becoming the absolute main force among consumers of men's beauty products. [4]

For them, loving beauty and caring about appearance are widely accepted. However, different from women's pursuit of "flawless refinement" in makeup, they pay more attention to natural modification, convenience, and obvious effects.

Some beauty merchants have noticed the rising demand and developed blush into an efficient product for quickly improving complexion and creating an atmosphere. Since eyebrows are considered a key part to show male charm, eyebrow pencils have also become a major focus in exploring the male beauty market.

Some brands have also captured lighter - weight products and marketing methods according to men's needs to stimulate male beauty consumption.

For example, the Japanese beauty brand FIVEISM X THREE targets the mid - to high - end male group. In product design, the brand fits men's usage habits by making foundation, makeup remover, powder compacts, etc. into portable stick - shaped products. At the same time, it launches products such as colored eyeshadows and nail polishes, which can express personality in small units.

The 79 - yuan celebrity - same - style necklace was sold out by 190,000 people on Dewu

Don't just focus on men's skincare and beauty products. Men's refinement has also extended to clothing and accessories.

Data from the Dewu platform shows that a necklace with the same style as Zhang Yixing's, priced at 79 yuan, has been purchased by over 190,000 people. Such examples are very common on Tmall and Dewu.

Data from the global fashion search platform Lyst shows that in the first half of 2024, the search volume for men's rings and bracelets increased by over 20%. In addition, according to SHEIN's official data, since including men's accessories in the key investment promotion direction in June 2024, the GMV of this category on the platform has had a month - on - month growth rate of over 200% for two consecutive months. [5]

In the past, men's dressing styles may have been limited to checked shirts, Hailan Home, and Uniqlo. Therefore, men's accessories were mostly limited to watches and belts.

However, with the change of trendy culture, men's dressing styles have begun to evolve. In recent years, after the introduction and rise of street culture and hip - hop culture in China, it has driven the diversification of men's dressing styles, and trendy accessories have started to integrate into their lives.

Under the influence of this culture, men have realized that a simple necklace or bracelet can make them stand out from the crowd. At the same time, trendy accessories can match a variety of basic daily outfits. For them, a versatile necklace/bracelet is like a versatile lipstick that every woman needs.

However, since the demand for trendy accessories is still growing and is affected by men's dressing styles, the domestic trendy accessory market is in a polarized state, and domestic brand building is relatively weak.

Meanwhile, compared with men's skincare and makeup, the threshold for trendy accessories is relatively low. After searching for a classic Cuban chain on Taobao, countless products will pop up, mostly white - label products, with only a few being established designer brands and international luxury brands.

It's worth noting that many domestic white - label men's trendy accessory brands have already developed brand - building awareness. Some use the celebrity - same - style strategy to build brand awareness, while others create differentiation by combining different elements or techniques.

The "electronic walnuts" priced at 1000 yuan each soared by 112%

Those who still say that men spend less than dogs should take a look at "EDC toys".

During this year's 618, the overall turnover of the EDC category on Taobao increased by 2.5 times compared with last year's Double 11. Over 80% of the user group is male, and there are over ten thousand heavy users with an annual consumption of over ten thousand yuan.

In addition, the sales of high - end EDC toys priced over 1500 yuan increased by 112% year - on - year. For example, the new Carnival series Mega of "The Proud Old Blacksmith", priced between 1999 - 2799 yuan, was sold out within 30 minutes, with a single - day turnover of 2.5 million yuan. [6]

What on earth are these that are worth men "spending a fortune" on?

EDC is the abbreviation of Every Day Carry. Initially, it referred to practical tools such as flashlights and knives that can be carried around. You can also consider your mobile phone as a type of EDC. However, the EDC toys that have emerged now are actually small toys such as card shufflers and fidget spinners for hand - held play, which some netizens jokingly call "electronic walnuts".

Compared with walnuts, EDC toys are richer in texture, gameplay, and design. On the one hand, they are stress - relieving toys for hand - held play, and on the other hand, they can also serve as half - decorations to show personality.

They can also be further personalized. Li Dan said in an EDC unboxing video that the feel of a toy was strange, "It needs a good replacement of the board and some adjustments." This kind of "adjustment" fun satisfies men's desire to tinker and modify.