Packaging innovation unlocks the tens of billions display market, and Huashang Micro Technology accelerates industrial breakthrough.

Huashangwei Technology: Leveraging Packaging Innovation to Drive the Next Phase of the Display Industry

As transparent displays are gradually penetrating into sectors such as retail, exhibitions, and automotive, the market's demand for product stability is becoming increasingly urgent. Huashangwei Technology has targeted this pain point and aims to reshape industry standards with its independently developed semiconductor packaging technology as the core. In 2015, the CSP light source project was launched. After a decade of development, it is now accelerating towards its goal of entering the display market in 2025.

From Chips to Displays: A Decade of R & D forging Technological Barriers

The project initially stemmed from a breakthrough in semiconductor packaging technology. Traditional packaging relies on brackets and gold wires for connection, which has problems such as poor heat dissipation, large size, and high risk of gold wire fusing. The Huashangwei team innovatively proposed a "direct chip packaging" solution - eliminating the bracket and wire - bonding steps and directly completing the packaging on the chip surface. This technology not only reduces the component size by 20% and improves the heat dissipation efficiency by 30%, but also completely avoids the hidden danger of gold wire breakage. For transparent displays that require long - term stable operation, this has become the key to solving the pain point of high failure rates.

The R & D process was full of challenges. In the initial stage of the project launch in 2015, the team used its own funds to support technology verification. In 2017, it won the first prize in the Shenzhen Maker Competition with its packaging solution, which verified the feasibility of the technology. After years of iteration and optimization, the product performance was fully mature in 2024, and it officially entered the mass - production stage. The founder said frankly, "Accumulating technology in the early stage requires great patience, but only by solving the underlying problems can the subsequent applications thrive."

Technology Reuse to Leverage a Multi - billion - dollar Market

Huashangwei's core competitiveness lies in the adaptability of its technology to different scenarios. Its packaging solution was initially used in the high - end lighting field. With the rise of the transparent display market (the rental screen market scale exceeded $9 billion in 2023), the team quickly transferred the technology to this field. Currently, its products have been applied in scenarios such as commercial exhibitions, building curtain walls, outdoor advertising, and entertainment performances. According to user feedback, the stability of the transparent screens produced by Huashangwei has increased by about 40%, and the maintenance cost has decreased by more than 30%.

The market potential is gradually being released. Consulting agencies predict that the global holographic transparent rental screen market scale will exceed 12 billion yuan in 2025. Huashangwei plans to officially enter the display terminal market in the same year, aiming to occupy 20% of the share in the segmented field of packaging technology.

Capacity Expansion is Urgent, and Capital is the Key Variable

Despite its technological leadership, Huashangwei still faces commercialization challenges. There is a contradiction between the need for capacity expansion in the mass - production stage and the capital gap. Currently, the enterprise relies on its own funds to promote small - scale production. However, to meet the market demand in the next two years, it needs to introduce strategic investment to accelerate the construction of production lines. The founder said, "We hope to find investors who truly understand the long - term value of our technology and jointly expand the market."

The team's background adds credibility. The core members have been deeply involved in the display industry since 1997, and their understanding of the pain points and trends in the industrial chain guarantees the implementation of the technology. The maker award in 2017 and the current mass - production capacity further verify the possibility of commercial transformation.

Future Layout: The Ambition from B - end to C - end

Huashangwei's long - term strategy is divided into two steps: in the short term, it focuses on the high - end lighting field and provides packaging solutions; in the medium and long term, it plans to launch its own brand of consumer - grade transparent display products, such as holographic rental screens, smart car windows, and AR glasses. The founder emphasized, "Packaging technology is the underlying infrastructure, but the ultimate goal is to make stable and lightweight screens enter people's daily lives."

For entrepreneurs, this journey is not only a persistence of technological idealists but also a battle against the industrial cycle. As the double tests of capital and market approach, it is worth waiting to see whether Huashangwei can open up a situation with its hardcore technology.