WENG Peimin, Founder of Star Party: The Innovation and Globalization of Star Party Reconstruct a New Global Entertainment and Social Ecosystem | 2025 China-ASEAN Expo Brand Culture Going Global Exchange Conference

Over the past two decades, the globalization stories of Chinese enterprises have mostly begun with products. Whether it's the small commodities from Yiwu or the electronic manufacturing in Shenzhen, the core of the narrative often lies in price, supply chain, and speed. Today, this landscape is quietly changing: What China is exporting is no longer just "substitutable products," but a whole set of experiences and identities with cultural connotations. It is both abstract, manifested in intangible things such as culture, emotions, and story perception; and concrete, being touched, purchased, and remembered through the competitive craze of games, the daily narratives of short dramas, the taste symbols of new consumer products, and the global layout of capital.

On September 18th, 36Kr hosted a themed exchange event titled "Breaking Boundaries and Crossing Seas: Chinese Brand Cultures Enter the Global Stage," focusing on the overseas expansion of Chinese culture. It gathered representative forces from multiple fields such as gaming, new consumer products, short dramas, and capital to discuss the new paths, challenges, and opportunities for Chinese culture in the global market.

Xing Juhui's founder, Brother Xing, delivered a keynote speech.

The following is the transcript of the speech, edited by 36Kr:

Weng Peimin, the founder of Xing Juhui (hereinafter referred to as Brother Xing), was invited to attend and deliver a keynote speech titled "Xing Juhui's Innovation and Globalization: Reconstructing the New Global Entertainment and Social Ecosystem," bringing Xing Juhui's global practices and thoughts into the spotlight of the industry.

From an industrial perspective, Xing Juhui, centered around a multi - entertainment gathering space, promotes the consumption upgrade and model innovation of the global offline entertainment industry. As a 14 - year - old enterprise, Xing Juhui currently has nearly a thousand offline physical stores across the country. It breaks the limitation of the traditional KTV's "single entertainment scenario" and deeply integrates functions such as singing, scripted murder mysteries, board games, afternoon tea, disco dancing, and business meetings to create a "one - stop entertainment and social complex." This model not only meets the global consumers' demand for "composite experiences" but also reconstructs the value standard of offline entertainment, allowing the overseas market to see the leading role of Chinese brands in industrial innovation.

A real - life photo of a Xing Juhui store

From a strategic perspective, Xing Juhui's global layout has formed a dual - wheel - driven pattern of "strategic anchor points + scale expansion." The grand opening of Xing Juhui's first overseas store in Shibuya, Tokyo, Japan, marks a key move in its global strategy - creating an innovative new species of gathering space in Japan, the birthplace of karaoke. Meanwhile, stores in many places such as Hong Kong, China, Melbourne, Australia, Malaysia, and Indonesia are being prepared at an accelerated pace. The strategic goal of "opening 300 stores in 10 countries in the next 3 years" further demonstrates its determination to build a global entertainment and social landscape through a large - scale spatial network, enabling Chinese culture to be "closely reached" through physical spaces.

Xing Juhui's first overseas store in Shibuya, Tokyo

From a cultural perspective, Xing Juhui breaks away from the shallow thinking of "symbolic output" and takes music and culture as the core to promote in - depth dialogue between Chinese culture and world civilizations. It always adheres to four positions: "creator of music content, discoverer of Chinese original singers, disseminator of Chinese music, and disseminator of Eastern culture." It allows Chinese original works such as Chinese - style and folk music to enter the global vision, enabling consumers to naturally feel the spiritual core of Chinese culture during entertainment and social activities. It truly realizes the goal of "making friends around the world with Eastern music" and changes cultural dissemination from "passive acceptance" to "active resonance."

Xing Juhui sponsored the 32nd Oriental Music Festival

Xing Juhui's global practice is exactly a microcosm of Chinese culture's overseas expansion from "single - point blockbusters" to "ecosystem co - construction." In this cultural expedition across mountains and seas, Chinese brands represented by Xing Juhui are using innovation as the sail and in - depth development as the anchor to build a new coordinate for Chinese culture in the global market and promote the reconstruction and upgrading of the global entertainment and social ecosystem.