Why do consumer electronics giants flock to Feishu?

Recently, Jia Shaoqian, the chairman of Hisense, mentioned in a public event that they completed a crucial upgrade some time ago - switching the entire staff's collaboration to Lark. "Through the integration of Lark's existing informatization and various information resources, we can feel that the management efficiency of the entire enterprise is improving and enhancing."

Employees generally gave positive feedback on this move. Many young employees spontaneously use Lark. Their common view is that Lark better meets their expectations for an efficient tool.

Many people mentioned that the most obvious improvement is in meeting efficiency: Meeting materials are automatically attached to the schedule before the meeting, avoiding the need to search for files at the last minute; during the meeting, Lark's Document Reading feature supports real - time screen sharing and commenting, making discussions more focused; after the meeting, AI automatically generates meeting minutes and to - dos, directly assigning responsible persons, and reducing the situation of "the meeting ends and everything is over".

The combination of AI knowledge Q&A and multi - dimensional tables is highly sought after: Complex technical materials can be recalled in seconds, and data analysis and copywriting generation can also be completed automatically; multi - dimensional tables are considered to be able to replace various scattered small systems in the past, allowing business departments to build their own tools without relying on IT for everything, thus freeing up the energy of developers and allowing them to focus on more critical and high - value work.

A person close to Hisense said that this upgrade of the office platform is defined by Hisense as a "battle to break the deadlock in agile and efficient office in the AI era". Its core goal is to use the power of AI tools to free the organization and employees from cumbersome office processes such as "scattered information is difficult to retrieve" and "task tracking is not closed - loop", and invest more energy in creating user value.

In fact, adopting Lark is not an isolated case in the consumer electronics industry. In the past few years, from Xiaomi to Anker Innovations, from Insta360 to Ecovacs, more and more enterprises have successively made the same decision: embrace the new - generation collaboration tools, combine AI with organizational capabilities, and reshape the way of competition.

The Common Choice of Xiaomi, Anker, and Ecovacs

Hisense is not an isolated case.

Currently, the rapid evolution of technology, the continuous replacement of products, and the intensifying global competition have brought huge pressure to the consumer electronics industry: the product cycle is getting shorter, collaboration is becoming more complex, and the organizational burden is getting heavier. SKUs need to be expanded, but they cannot be of poor quality; in cross - border operations, the importance of language, time difference, and compliance can no longer be ignored; and the lack of knowledge precipitation and fragmented processes constantly dilute organizational efficiency.

There is only one common solution: Product competition, technology competition, and competition in the global ecosystem and position are all closely related to the organization. For consumer electronics enterprises and large - scale manufacturing groups to adopt Lark, the significance is not just to replace the OA system.

In 2020, not long after Lark entered the market, Xiaomi took the lead in breaking the original collaboration barriers with the new tool.

As the consumer electronics company with the largest and most comprehensive ecosystem at that time, Xiaomi's internal collaboration was inevitably fragmented, with OA, email, cloud storage, and meeting tools being separated. Lark integrates daily office scenarios on the same platform, achieving exponential growth through employees' experiences and word - of - mouth, and finally being promoted at the group level: experiences, data, business, and growth have gradually converged into positive feedback at the organizational level in Lark.

In 2021, Anker Innovations, Transsion, and Haier successively introduced Lark.

Yang Meng, the CEO of Anker, recalled at the 2023 Lark press conference: "Three years with Lark have made us an AI - ready enterprise. On Lark's knowledge base and documents, we have accumulated millions of documents and domain knowledge, truly implementing the desired organizational form into daily actions. Efficiency has become Anker's basic ability and core competitiveness."

For Anker, this decision was almost inevitable. 97% of its revenue comes from overseas, and its teams are distributed in more than 140 countries. It faces challenges in cross - time - zone meeting promotion, cross - language collaboration and communication, compliance, and data. After connecting to Lark, it unified communication and collaboration in 146 countries. Through real - time translation, knowledge precipitation, and AI tools, it rebuilt the efficiency of the "multi - national team". In three years, Anker has accumulated more than 4 million documents on Lark, gradually forming organizational wisdom that can be repeatedly called and reused.

Going global is one of the important reasons for these consumer electronics enterprises to choose Lark. Transsion has also established sales networks in more than 70 countries. By using Lark's multi - dimensional tables to build dozens of business management tools, it can put sales training, material tracking, and problem follow - up all in one table, and synchronize the global progress in real - time.

In 2023, more leading consumer electronics companies started using Lark: The three major brands of sweeping robots, Dreame, Ecovacs, and Roborock, collectively adopted Lark, and enterprises such as Honor and SKG also followed suit.

On the production side, after the new product is launched, the production capacity suddenly increases. Ecovacs built a "production situation report" through Lark. Once there is an abnormality in the production line, the situation group can quickly gather upstream and downstream departments with one click, and the delivery efficiency has increased by 20%. On the marketing and decision - making side, Lark is deeply integrated with the business process management platform. When there is a deviation in decision - making, it will trigger a one - click Lark group creation. With the knowledge base and multi - dimensional tables, the decision - making implementation efficiency has increased by 30%.

In 2024, Bull Group, the leader in the socket industry, launched Lark, and within three months, it built an AI customer service robot "Bull Smart Service" based on Lark aily. Front - line customer service staff are all using it, which has shortened the customer service response time from half an hour to one minute and the new employee training cycle from one month to one week.

Behind this collective choice, the reason is actually very simple: Lark is easy to use.

In the consumer electronics industry, it only takes 6 - 12 months for a product to go from concept to market launch, with complex processes and tight schedules. The parallel development of hardware and software and the cross - departmental dependencies are extremely complex, so IPD and project management are of great significance. The case of SKG is the most obvious: By using Lark Projects to quickly build the IPD process, SKG launched more than 110 R & D projects in just a few months, and the project delay rate has been reduced by 20%.

It can simplify complex things and make inefficient links run smoothly. For enterprises, adopting Lark means adopting a more efficient way of working.

In an industry where speed and execution are the keys to success, being easy to use is the greatest competitiveness.

Starting from Eliminating Inefficient Meetings

Hisense's cooperation with Lark this time stems from Hisense employees' demand for digital office with high efficiency, intelligence, and a better experience.

The domestic market is approaching saturation, global expansion is imminent, and the wave of AI technology is coming - these external challenges combined have forced this half - century - old home appliance giant to find a new way of organizing.

Efficient meetings are one of the tough battles. Hisense has clearly stipulated internally that it is necessary to "eliminate inefficient meetings". In this regard, Lark AI Meetings automatically generate meeting minutes, extract key points through AI semantic understanding, generate intelligent meeting minutes and to - do tasks, etc., effectively helping Hisense employees hold efficient meetings.

In addition to meetings, Hisense has also introduced "Xinghai Classmate" - an intelligent agent customized based on Lark aily's work assistant, which can help employees work efficiently and quickly retrieve enterprise knowledge.

Employees' daily experiences have also changed - through Lark's multi - dimensional tables and low - code capabilities, Hisense has transformed complex processes to achieve a "digital" leap. A demand that originally took a week to complete can now be completed in a few hours in a no - code way, reducing the time and investment required by traditional IT development methods.

As can be seen from the above, through Lark, Hisense has unified all approvals scattered everywhere into Lark's approval center, forming a to - do entry; using the Lark workbench as the portal, it has integrated the original systems; upgraded the internal "Xinghai Classmate" to a new intelligent agent with tool - calling and planning capabilities; and migrated systems such as the service desk and subscription accounts.

In other words, Lark provides the foundation, and Hisense has accelerated its transformation with this foundation upgrade.

Finally, Lark has been implemented across all employees at Hisense. As Jia Shaoqian said: "Hisense has dozens of R & D centers and production bases around the world, as well as seven overseas regions. In the future, if we can combine informatization, standardization, and the efficiency improvement of Lark, it will be a very good experience for Hisense."

Hisense's methodology has found a tool to carry it. Efficiency is no longer an abstract slogan, but a visible change every day through specific functions such as meeting minutes, task closure, and process configuration.

Turning the Organization into Productivity

For most consumer electronics enterprises, adopting Lark is a natural result.

On the one hand, at the strategic level, it is required to improve organizational efficiency and integrate AI and data capabilities into processes; on the other hand, front - line employees have already developed the habit of using it and truly felt the convenience and value. The two - way synergy has long been formed.

Whether it is Hisense and Haier, which have become giants, or Anker and Bluetti, which were still in the growth stage at that time, the improvement of organizational efficiency is not just about improving employees' office experience - it can directly affect product innovation, supply chain response speed, and even the execution of future strategies.

As Apple CEO Tim Cook said: "Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product." Apple completes the product iteration across hardware, software, and services on schedule every year, relying on the horizontally integrated organizational capabilities. Samsung also maintains the simultaneous progress of multiple product lines through process - based and cross - cultural collaboration in more than 60 R & D and manufacturing bases around the world.

Nowadays, in the consumer electronics industry, competing on product parameters is no longer enough. The agility and learning ability of the organization are becoming more and more important: How to maintain flexibility in an organization of 100,000 people? How to precipitate knowledge in cross - border operations? How to maintain resilience in an environment where uncertainty is the norm?

In the future, going global will be more in - depth, which means that the difficulty of compliance and cross - cultural communication will only increase; the popularization of AI will be faster, and enterprises must truly embed it into their business, rather than just staying at the concept level.

In the past few years, more and more consumer electronics companies have given an answer: From Xiaomi to Anker, from Dreame and Ecovacs to Haier, and now Hisense, they are all using Lark as the infrastructure for collaboration and innovation.

This is the significance of Lark in supporting consumer electronics giants to continue to move forward in the AI era.