BlueFocus Strategic Investment in PureblueAI, Collaborating to Expand in the GEO Market

Recently, BlueFocus (Stock Code: 300058.SZ) announced that it, together with Inno Angel Fund, jointly led the investment in Beijing Pureblue Intelligence Technology Co., Ltd. (hereinafter referred to as "PureblueAI"), with the Tsinghua Alumni Seed Fund following suit. The investment amount reached tens of millions of RMB. This move marks BlueFocus's first strategic investment in the AI field since it fully committed to AI in 2023. Through all - round cooperation with PureblueAI, it aims to quickly take the lead in the multi - billion - dollar GEO track. With breakthroughs in core technologies such as the collaborative iteration of heterogeneous models and the evolutionary engine of the environment self - perception data model, it will build an efficient bridge connecting AI and users for brands, and seize the high ground of brand marketing in the AI era.

The implementation of this "crucial move" also signifies that BlueFocus's AI marketing ecological layout has leaped to a new stage of in - depth capital linkage from technical cooperation, full - link application, and organizational iteration. This strategic investment focuses on the generative AI application ecosystem, preemptively lays out future traffic forms, accelerates the exploration of enterprise service solutions in generative AI applications, and continuously discovers new opportunities for future AI traffic applications.

With the breakthrough development of generative AI technology, users' information search habits are gradually shifting from "traditional search" to "AI Q&A", and the arena of market competition is changing. According to Gartner's prediction, by 2028, 50% of search engine traffic will be eroded by AI search. The GEO (Generative Engine Optimization) technology that PureblueAI focuses on is the key to enabling brands to be "discovered, understood, and recommended" in this new conversational information entry.

Different from the established rules of traditional SEO based on keywords, GEO adopts a non - linear logic based on search intent. Through technologies such as model - driven full - link reputation monitoring and diagnosis, intelligent content generation and distribution, it helps brands gain higher exposure in the entire process of "Discovery - Recognition - Ranking - Recommendation" (DRRR) on AI platforms. The case data of PureblueAI shows that the brand recommendation rate and top - ranking rate of its serviced clients on AI platforms have increased from a low level to nearly 100%, directly leading to an increase in business inquiry orders.

Pan Fei, CEO of BlueFocus, said, "Among the top ten AI initiatives planned at the beginning of 2025, 'restarting investment' is one of them. Now we have welcomed our first strategic investment project. In the future, with the in - depth development of A + H, we will have more investment plans. Besides continuously iterating BlueFocus's own AI capabilities, investment is also a crucial move for us. BlueFocus is reconstructing our business model, organizational form, talent culture, etc. in an AI - native way. However, there is a more important perspective in this: exploring the native and new business model opportunities in the AI era, which is a much broader and more promising field, and GEO is the most typical representative. In the GEO track, we have also seen many cooperation opportunities and budget opportunities from clients. In the future, we will work together with PureblueAI to make efforts in this new traffic growth track. All the things we do are moving towards our goals: to become a real AI marketing technology company and a real global company. All our decision - making criteria are based on these two goals."

Lu Yang, founder and CEO of PureblueAI, said, "We are very honored to receive the strategic investment from BlueFocus. As a leading marketing technology enterprise in China, BlueFocus has rich customer resources and in - depth industry insights globally. This cooperation will effectively accelerate the business expansion and technological iteration of PureblueAI, and promote the implementation of GEO technology in more industry scenarios. We look forward to working with BlueFocus to jointly create a new marketing paradigm for brand clients in the AI era."

Industry analysts believe that the strategic value of BlueFocus's investment in PureblueAI far exceeds short - term financial returns. The key lies in grasping the evolution direction of AI marketing technology, precisely positioning at the critical node of the transformation of generative AI from a content production tool to an information distribution infrastructure, and forming a leading technological advantage over the industry. Meanwhile, by integrating PureblueAI's GEO technology, BlueFocus will further reconstruct the new marketing service paradigm in the AI era, helping brands hold tightly to the dual engines of creative production and traffic distribution and truly gain the initiative in competition.