IP innovation detonates the market, toy model and musical instrument brands engage in differential competition | World Research Consumer Index Brand List Vol.66
During this monitoring period, Lego, Yamaha, and Bandai ranked in the top three of the list with comprehensive popularity scores of 1.94, 1.65, and 1.41 respectively.
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IP creation and licensing remain the core of innovation for toy and model brands, and scene-building and experiential products have become popular
In terms of brand distribution, toy and model brands are in a state of staggered competition. As the king of the collectible card game market, CardHobby returned to the top of the list this month and ranked first in terms of AI popularity. It was fully detonated through three fronts: "submitting a second prospectus to the Hong Kong Stock Exchange + launching new national - style products + opening an offline flagship store", becoming the biggest topic - maker in the pan - entertainment market that month and was called "the most profitable business targeting primary school students" by the media. In terms of product layout, in addition to strengthening the original IP series products, it launched the "CardHobby Three Kingdoms" and the "Heroes of Qin Shi Mingyue: Hero Duel Competitive Enhanced Edition" cards this month. It is also gradually launching new product categories such as scene building blocks and three - dimensional card figurines, attempting to build a more comprehensive product matrix in the IP derivative market. In terms of channels, its Shanghai flagship store officially opened on May 1st, and at the same time, it changed the central stores from franchised to jointly managed, preparing in advance for the upcoming explosion of the TCG track. Brook, which follows closely, continues to focus on building block character toys. In addition to intensively launching new products this month, such as the second installment of the Pokémon Classic Edition S, the second installment of the Hero Infinite - Star Edition, and the Ultraman series, it also carried the Brook Doudou FUN series "Chameleon Kuromi" to conduct a pioneering exploration in the trendy female market with visual elements such as e - sports, street, and Y2K styles. The Transformers IP maximizes its IP value through the licensing cooperation model, jointly developing derivative products with brands such as Lego, Brook, and CardHobby.
Traditional musical instruments and intelligent technologies achieve functional expansion, and emerging brands build barriers relying on the APP ecosystem
In terms of musical instrument brands, as the market scale of intelligent musical instruments continues to expand, Yamaha musical instruments remain stable in the global market. However, it faces the challenge of shrinking domestic demand in the high - end piano market. Therefore, the brand upgrades traditional musical instruments by embracing intelligent AI, mainly promoting convenient vertical digital pianos, and updated the software of its AVENTAGE AV amplifier products this month to support seamless connection with the Sonos home audio system, showing its balanced strategy between tradition and innovation.
The LiberLive brand relies on technologies such as electronic touch and AI algorithms to reconstruct the form of musical instruments, attracting beginners and social users. In terms of channel strategy, Yamaha relies on offline physical stores and professional channels, while LiberLive quickly reaches users through e - commerce platforms and content marketing, and builds a music community ecosystem through the APP. Therefore, how to balance technological limitations (such as touch feeling and battery life) and user penetration is the core issue for the brand.
Explanation of the list
The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. Its purpose is to objectively and truly present the trend characteristics of the consumption world through the index evaluation method, help the industry and brand owners continuously track the consumption market trends, provide references for enterprise operations, and enhance the comprehensive business competitiveness.
The Shiyan Consumption Compass Series Index List continuously monitors the following industries:
3C digital, footwear and clothing accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys and musical instruments, pet products, and medical health, a total of 12 major industries.
Image source: Shiyan Big Consumption Index
Disclaimer
This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.
The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.
Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.