The IFA exhibition is on fire with eight major highlights! Unitree Robotics' performance amazes foreigners, domestic AI glasses conquer Europe, and even "elderly electric scooters" have made an appearance!

On September 6th, ZDONGXI reported live from Germany. This Friday local time, the 101st International Consumer Electronics Show (IFA 2025) in Berlin, Germany, officially kicked off. As the oldest and most influential consumer electronics and home appliance exhibition in Europe, IFA has always been one of the global technology trendsetters.

The editor-in-chief of ZDONGXI went to the site of this year's German IFA. After a busy day on the opening day of the exhibition, he brought the latest and most comprehensive observations and discoveries from Berlin. Although European brands in the consumer electronics market have declined, the European market has become a gold mine for a large number of Chinese enterprises going global. A Chinese storm in the consumer electronics field has swept across Europe.

▲ Zhang Guoren, the co-founder of ZYI Technology and the editor-in-chief of the Intelligent Vehicle Core Media Matrix, at the IFA 2025 site

There are a total of 1,795 exhibitors at this IFA. Among them, nearly 700 are Chinese enterprises, accounting for more than 38%, about 10% higher than at the CES at the beginning of this year. The editor-in-chief of ZDONGXI walked through dozens of exhibition halls at IFA and could basically communicate in Chinese throughout. Another characteristic is that Chinese enterprises come in different sizes, which is inseparable from the more open attitude of the European market towards China.

▲ IFA is extremely popular

From the perspective of product segments, we have witnessed a major breakthrough and technological upgrade of domestic lawn mowing robots and pool robots; drones and action cameras are completely dominated by Chinese manufacturers; a collective emergence of high - cost - effective large - screen TVs, projectors, and audio systems from China; even domestic "elderly electric scooters" have been introduced and will be on sale next year, with an original price of 8,990 euros (about 75,000 RMB). At the same time, Chinese enterprises are also rapidly accumulating brand portfolios through mergers and acquisitions. The major shareholders behind many well - established German and Italian enterprises have quietly become Chinese enterprises.

▲ Some Chinese products at IFA

Lenovo, TCL, Hisense, Haier, Dreame Technology, Roborock, and Ecovacs and other manufacturers held global premieres and media events early on, using new products to grab attention.

At the entrance of the exhibition hall, the huge logos of TCL, Haier, and Hisense are particularly eye - catching; the mobile phone chargers of Anker Innovations attracted a large number of audiences to experience fast charging; Unitree Technology, Acceleration Evolution, and Midea and other companies brought products such as humanoid robots and robotic dogs.

▲ Unitree's robotic dog interacting with the audience

Almost all AI glasses come from Chinese manufacturers; enterprises such as Plaud, Soundcore, Timekettle, Dangbei, and Zettlab have all exhibited new forms of AI hardware.

From PCs and mobile phones to smart hardware, and then to refrigerators, air conditioners, and washing machines, at this IFA conference, products without AI seem incomplete. However, different from the fanaticism of simply pursuing the AI label in previous years, this year's products show a more pragmatic trend: AI is no longer just a gimmick but has become a solution that is close to life and real needs.

Lenovo launched an AI computer base that can track users, providing a more comfortable eye - using experience; Hangzhou Tianluo Yunchu's AI cooking robot can directly cook you a plate of pasta; Timekettle's AI translation earphones can help people from different countries and regions communicate seamlessly.

▲ The cooking robot of Tianluo Yunchu attracting a crowd

Objectively speaking, in terms of technological advancement, the products exhibited at IFA are a bit "outdated" compared with those at CES and domestic consumer electronics and home appliance exhibitions. There are no swarms of humanoid robots, and no competition among AI glasses and AI headsets. This shows that the exhibitors' demands are more realistic, which is to sell products.

Although IFA is an established European consumer electronics exhibition, the exhibition halls vary in size and are very scattered. There are 27 exhibition hall numbers alone, and there are also upper and lower floors. In total, there are at least 30 - 40 halls. People with poor sense of direction will definitely be overwhelmed. After quickly visiting these exhibition halls, ZDONGXI sorted out eight noteworthy sections at IFA 2025, covering AI glasses, humanoid robots, household service robots, large - screen displays, AI mobile phones and AI PCs, smart homes, smart transportation, and a large number of other smart hardware. 

▲ The dazzling venue map of IFA

Chinese manufacturers comprehensively dominate AI glasses 

Multiple products make their European debut 

Most of the AI glasses at IFA come from China: Thunderbird Innovation, Rokid, BleeqUp (from the company Salute to the Unknown invested by Alibaba), Inmo Technology, Geduowei, and LLVision have all displayed their latest products. 

Meta's non - display AI glasses have defined the basic form and interaction mode of overseas AI glasses in the past few years, while the AI/AR glasses brought by domestic enterprises have impressed the audience and overseas media. 

Rokid exhibited its Rokid Glasses AI glasses in Europe for the first time, and many overseas audiences stopped to experience them. This product uses the same hardware solution as the domestic version, but the overseas version's AI function is supported by ChatGPT. In addition, its price has also increased to a certain extent compared with the domestic version, reaching the range of $599. 

▲ Overseas users experiencing Rokid Glasses

Thunderbird Innovation under TCL displayed AI shooting glasses V3, binocular full - color diffractive waveguide AI glasses X3 Pro, etc. In China, the Thunderbird X3 Pro glasses rely on the Alibaba and Alipay ecosystems and can achieve functions such as navigation and payment. However, we have not yet learned about its application ecosystem abroad. 

▲ Thunderbird X3 Pro

BleeqUp invested by Alibaba is the world's first mass - produced and delivered AI sports glasses, integrating sports goggles, an AI sports camera, Bluetooth earphones, and a real - time walkie - talkie. It is worth mentioning that Salute to the Unknown behind BleeqUp was founded by Wu Dezhou, the former partner of Smartisan Technology and the former general manager of Huawei Honor's product line. 

Inmo Technology's AI glasses Inmo Air3 made their overseas debut. These glasses can interact through a smart ring, using a Micro - OLED + array waveguide optical solution to achieve a full - color high - definition resolution of 1080P and a peak eye - entry brightness of 600 nits. 

▲ Inmo Air3

Unitree's on - site demonstration attracts onlookers 

Ubtech didn't bring humanoid robots 

At this IFA, if you search for exhibitors with the keyword "robot", you can find 71 relevant enterprises, and nearly 40 of them are from China, accounting for nearly 60%. Regular exhibitors such as Unitree Technology, Acceleration Evolution, and Ubtech have all come to IFA. 

Unitree exhibited the humanoid robot G1 and the robotic dog Go 2 this time, which are the classic models usually exhibited by Unitree at exhibitions. Although its booth is not large, it attracted many audiences. We captured the picture of the robotic dog Go 2 shaking hands with the audience. Judging from the smiles on their faces, this kind of performance is very attractive to friends of all ages around the world. 

▲ A crowd gathering in front of Unitree Technology's booth

At Hisense's booth, three robots appeared and performed irregularly. 

Midea released a trailer for its household humanoid robot before IFA. This robot uses a wheeled base and is shown completing tasks such as floor cleaning, cooking, doing laundry, and storage in the trailer. 

▲ Midea's humanoid robot

Ubtech did not bring its own humanoid robots but exhibited a smart cat litter box and a lawn mowing robot. In the European market, the demand for these products may be greater at present. 

▲ Ubtech's booth

German local manufacturer Neura Robotics exhibited the household and service robot MiPA with cognitive ability and the humanoid robot 4NE1. Among them, 4NE1 is 1.8 meters tall and weighs 80 kilograms, which is also a "big guy" among humanoid robots. It has 360 - degree perception ability and is equipped with a multi - modal AI and reinforcement learning system. It is said that it can work in factories and do housework. 

▲ MiPA (left) household and service robot and 4NE1 (right) humanoid robot

Tuya Smart and TCL have both exhibited companion robots. Among them, TCL's companion robot made its European debut. 

▲ TCL's companion robot

SwitchBot launched two AI pets named Niko and Noa, which can recognize family members, respond to gestures and emotions, show feelings such