Principle of reproducing the "stall of Zunjie models", Jianghuai Automobile files a police report

The gossip in the automotive circle is getting more and more complicated. Without understanding the technical principles and supply chain situation, it may be difficult to fully comprehend.

As the Hongmeng Zhixing Zunjie S800 ultra-luxury car gains popularity, it has received extensive and close attention. It not only became a hot model at the Chengdu Auto Show but also gained high traffic online.

In late August, some accounts on the short - video platform claimed that the Zunjie S800 experienced a stall during driving. The video showed that the vehicle speed on the screen quickly dropped from 75 km/h to more than 30 km/h and then rose back to more than 50 km/h.

Immediately, a huge uproar arose online around the topics of "Zunjie quality" and "blogger's identity".

Initially, some netizens speculated whether the "wading mode", that is, the "water - resistant slow - driving mode" of the Zunjie, was activated. In this mode, the range extender is disabled. However, the wading mode limits the vehicle speed to less than 8 km/h, while the vehicle speed in the video was above 30 km/h.

Soon, some netizens reproduced the "Zunjie stall" through actual driving of the S800, that is, "the vehicle cannot generate electricity and extend the range even when there is fuel in the tank, and the speed drops rapidly after the battery runs out". The whole process is relatively complex:

1. First, use up all the fuel in the Zunjie S800 until the fuel gauge reads zero. Turn on the forced pure - electric mode until the battery runs out.

2. Reach the gas station to refuel before the battery runs out. During the refueling process, the vehicle's infotainment system needs to remain powered on. Otherwise, if the system is restarted after being shut down, it will be forcibly switched to the fuel mode and the pure - electric mode cannot be used.

3. At this time, the vehicle is still in the pure - electric mode, and the fuel tank is full.

4. Actively turn on the intelligent driving slippery mode and manually turn off the ESP. After increasing the speed, the situation of "unable to generate electricity even with a full tank of fuel" will occur. The range extender enters the protection mode, limiting the vehicle speed and causing the stall phenomenon shown in the video.

On August 30, the legal department of Jianghuai Automobile issued a statement saying: "Online accounts such as Liehu.com have repeatedly published articles (including videos) spreading false information about Jianghuai Automobile, misleading the public and damaging the image of Jianghuai Automobile." It also claimed that it has launched legal actions to safeguard its legitimate rights and interests.

The Hefei Public Security Bureau announced that it had received a report from Jianghuai Automobile Group Co., Ltd., stating that someone had fabricated and spread more than 3,000 pieces of false information about Jianghuai Automobile online, seriously damaging the company's business reputation and product reputation. To clarify the facts, the public security organs have launched an investigation.

It is reported that the relevant "false information" accused by Jianghuai in the report is exactly the "Zunjie S800 stall" incident mentioned above.

Online "exposures" also began to appear regarding the identity of the video blogger "Kim Taesung Oppa" who posted the "Zunjie S800 stall" video.

Some people pointed out based on the blogger's previous videos that this person is Jin Taesung, the legal representative of Pengbo Taesung (Changchun) Automobile Manufacturing Co., Ltd., which is a lower - tier supplier of Changchun Fusheng. Previously, Changchun Fusheng lost the competition for the seat project of the Wenjie M9 with Yanfeng. Later, it also wanted to compete for the Zunjie S800 project but was "kicked out of the S800 supply chain".

If this exposure is true, the person who posted the video has a "past grudge" with the Hongmeng Zhixing Zunjie, and the motivation for exposing the "stall defect" is likely to arouse controversy and suspicion.

As the domestic automotive market expands, all kinds of strange new business battles are emerging one after another. Whether it is covering up faults or deliberately smearing, it is disturbing consumers' judgment and the industry's public opinion.

The "hazy view" in the marketing and communication dimension will lead to the "illusory pursuit" of market and industrial interests. The automotive public opinion field needs greater efforts to clarify the truth and root out the false.

This article is from the WeChat official account "Automobile Commune" (ID: iAUTO2010), author: Diplodocus, published by 36Kr with permission.