Nissan's global sales returned to growth for the first time in 16 months, driven by the Chinese market.

Nissan's global sales in July reached 262,745 vehicles, a year-on-year increase of 1%. By region, sales in China increased by 22% to 57,359 vehicles. The pure-electric sedan "N7", which was launched in China in late April, had strong sales, offsetting the decline in the domestic Japanese market and markets such as Europe...

Nissan Motor announced on August 28 that its global sales in July 2025 exceeded the previous year's for the first time in 16 months. The strong sales of the pure-electric sedan "N7", which was launched in China in late April, offset the decline in the domestic Japanese market and markets such as Europe.

Global sales reached 262,745 vehicles, a year-on-year increase of 1%. By region, the Chinese market played a driving role, with a 22% increase to 57,359 vehicles. Although sales in the United States declined, overall sales in North America increased by 4% to 107,929 vehicles.

The slump in sales has improved, and there are signs of a recovery in performance, but the domestic Japanese and European markets remain sluggish. Domestic sales in Japan decreased by 19%, the largest decline among the eight major Japanese automakers. Nissan will launch a newly upgraded "LEAF" (Chinese name: Lingfeng) in the domestic Japanese market for the first time in eight years. Whether it can make a comeback will be the key in the future.

According to a summary by the Nikkei on the same day, the combined global production of eight Japanese passenger car manufacturers in July decreased by 2% year-on-year to 1,978,949 vehicles. The production of seven of the eight companies, excluding Toyota, declined year-on-year for the second time in two months.

Mazda had the largest decline, with a 23% decrease to 86,551 vehicles. The company's domestic production in Japan dragged down overall output, with a 28% decrease to 56,637 vehicles. Production of the SUV "CX - 30" decreased by 50% to 5,873 vehicles.

The domestic production of the eight Japanese automakers decreased by 8% to 705,101 vehicles, while overseas production increased by 2% to 1,273,848 vehicles. Exports from Japan decreased by 5% to 340,054 vehicles.

This article is from the WeChat official account "Nikkei Chinese Net" (ID: rijingzhongwenwang). The author is Nikkei Chinese Net. It is published by 36Kr with authorization.