Dreame publicly announced its entry into the automotive industry with a high-profile recruitment campaign offering an annual salary of nearly one million.

A floor-cleaning robot company is planning to build a car that challenges the Bugatti Veyron. This actually happened in 2025.

On August 28th, Dreame Technology officially announced its entry into the automotive industry. According to the plan, its first ultra-luxury pure-electric vehicle will be benchmarked against the Bugatti Veyron and is expected to be unveiled in 2027.

Dreame stated that the company will firmly invest in the automotive industry in the long term. Adhering to the product concept of high performance, intelligence, and luxury, it will continuously increase investment in R & D and innovation to become a new benchmark in the global ultra-high-end electric vehicle market.

The automotive market, especially the new energy vehicle market, is highly competitive with numerous established giants and emerging players.

Where does Dreame's confidence come from?

Dreame Technology revealed that the company will make long-term investments in the automotive field. It has already established a nearly 1,000 - strong automotive R & D team, which is still expanding. The company's previous accumulation in core technology areas such as high - speed digital motors, AI algorithms, and robot sensing and control can be transferred to technologies in automotive electric drive systems, intelligent cockpits, and autonomous driving.

As of the end of 2024, Dreame Technology had a total of 6,379 patent applications globally, 45% of which were invention patents, covering core areas of intelligent vehicles such as sensor fusion, motor control, and human - machine interaction.

Dreame Technology was founded in 2017 and originated from the "Sky Workshop" at Tsinghua University. Its founder, Yu Hao, is one of the earliest domestic developers of quad - rotor drones and the world's first inventor of the tri - rotor drone. During his time at university, he founded the "Sky Workshop" to explore the transformation of laboratory results into products. Later, with self - developed high - speed motor technology, Yu Hao founded Dreame and delved into the intelligent cleaning market, successively launching products such as floor - cleaning robots, wireless vacuum cleaners, intelligent floor scrubbers, and high - speed hair dryers.

Channels may also be one of the sources of Dreame's confidence. The company mentioned that its global channels will bring advantages to its automotive business going global. Currently, Dreame's business covers more than 100 countries and regions, with over 6,000 offline stores, serving more than 30 million households and having over 11 million members.

What will be the progress, focus areas, and future milestones of Dreame's automotive project? Times Finance attempted to interview Dreame, but as of the time of publication, no effective response had been received.

Times Finance noticed that Dreame Technology has posted a job opening for an Autonomous Driving Large Model Algorithm Engineer on the recruitment platform Boss Zhipin, open to both fresh graduates and experienced professionals. The monthly salary ranges from 30,000 to 60,000 yuan (16 salaries per year). Calculated in this way, the annual salary of candidates can reach nearly one million yuan. Times Finance also found that the company has also opened positions such as Overseas Automotive Sales Manager, Automotive Peripheral Product Sales Manager, and Overseas Automotive Sales Director.

Image source: Boss Zhipin

In the job description, Dreame mentioned that its core team comes from leading automotive companies and has rich mass - production experience, focusing on the next - generation intelligent driving solutions.

In the same description, the team mentioned that the following progress has been made: 1. Relying on the intelligent driving team incubated by Dreame, it also provides technology as a supplier. Currently, there are already some intention contracts from leading automotive companies; 2. In addition to intelligent driving algorithm solutions, the team has cooperated with top domestic chip companies to complete the preliminary planning of chips for the next - generation intelligent driving technology, aiming for integrated development of hardware and software.

Regarding the question of entering the market at this time, the job posting shows: "The upper - limit imagination space of current intelligent driving has been opened up. We only focus on high - level applications."

In fact, as early as last year, some media reported that Dreame Technology had launched its automotive project. Times Finance noticed that on the job - hunting platform Maimai, users were inquiring about Dreame's automotive project as early as 2023.

According to Tianyancha, in January this year, the automotive manufacturing entity "Star Project (Shanghai) Automotive Technology Co., Ltd." (hereinafter referred to as "Star") was registered with a registered capital of 1 billion yuan. The factory is planned to be located in the Lingang New Area of Shanghai, adjacent to the production bases of Tesla and CATL. The equity structure shows that Yu Hao, the actual controller of the company, holds 80% of the shares through Space Soaring Technology (Shanghai) Co., Ltd. and Sky Infinite Intelligent Technology (Suzhou) Co., Ltd.

Tianyancha also shows that Dreame Technology has completed 6 rounds of financing so far. The latest capital move was a share transfer on August 7, 2025. Previously, Dreame Technology had completed the C+ round of financing, with investors including Shunwei Capital, Country Garden Venture Capital, Xiaomi Group, and Kunlun Tech.

"It's really well - funded," a former Dreame employee told Times Finance after Dreame officially announced its entry into the automotive industry.

In fact, this is not the only major move of Dreame this year. Dreame, which started from cleaning appliances, has announced several new businesses in 2025.

At the China Appliance and Consumer Electronics Expo (AWE2025) at the end of March this year, Dreame exhibited air conditioners, refrigerators, washing machines, and kitchen appliances, expanding from the intelligent cleaning field to large household appliances.

Recently, shortly after the news that Insta360 and DJI were encroaching on each other's markets, Dreame confirmed that it would officially expand into the drone business and is actively building a professional drone R & D team.

In the home appliance industry, cross - border entry into the automotive industry is not an isolated case.

Midea (000333.SZ; 00300.HK), Gree (000651.SZ), and Haier (600690.SH, 06690.HK) have previously sought opportunities in the automotive industry.

One day before Dreame announced its automotive project (August 27th), Katachi Holdings, a subsidiary of Haier Group, announced the completion of the strategic investment in Autohome, including the transaction delivery and board restructuring. Haier Group, through its subsidiary Katachi Holdings, acquired approximately 43.0% of the shares of Autohome held by Yunchen Capital under Ping An of China for a total price of approximately $1.8 billion, becoming the controlling shareholder of Autohome.

This article is from the WeChat official account "Times Finance APP" (ID: tf - app), written by Feng Liange and Pang Yu, and is published by 36Kr with authorization.