Mammoth brand announces a strategic upgrade and launches four new products | Breaking news

Text by | Wang Fangyu

Edited by | Su Jianxun

On August 26th, the wireless audio - video brand HOLLYLAND MOMA held a brand strategy and autumn new product launch event in Shenzhen.

At the event, Vincent, the co - founder of HOLLYLAND MOMA, announced that "MOMA MENGMA" and "HOLLYLAND" would be unified into "HOLLYLAND MOMA" to achieve global brand image integration.

Previously, the "MOMA MENGMA" and "HOLLYLAND" brands were operated in the domestic and overseas markets respectively, and both were the sales leaders in their respective niche markets.

Vincent said that this integration is not a simple merger of two independent brands, but a strategic collaboration and brand upgrade based on the same framework. The aim is to serve the global market with a more unified image and a more consistent experience, and to further enhance the brand's international recognition and trust.

It is worth mentioning that MOMA's new brand concept system was officially unveiled at the launch.

MOMA positions itself as "a reliable, professional and warm - hearted technology partner in the hearts of global creators", with the core proposition of "Embrace This Moment" to further convey the value pursuit of growing together with users and empowering every creative intention.

HOLLYLAND MOMA brand spokesperson, Yingshi Jufeng Tim          Image source: Authorized by the enterprise

HOLLYLAND MOMA is a brand under Shenzhen Haoyiyuan Technology Co., Ltd., which was established in 2013. In addition to producing wireless microphones and wireless video transmitters, it also manufactures related equipment in the wireless communication field and live - streaming cameras, which are widely used in various fields such as film and television shooting in film crews, vlog video production, live - streaming events, interviews, etc.

Currently, MOMA's business covers more than 160 countries and regions, with more than 2,000 cooperative distributors and 17 global service centers. It ranks first in relevant categories on Amazon, JD.com, and Tmall, as well as on the global photography equipment website NBH bestseller list, and has maintained an average annual growth rate of 50%.

According to the introduction, after eight years of dedicated exploration of wireless audio - video technology, MOMA has gradually built a underlying technology system covering transmission, audio, and imaging.

At the wireless transmission level, multiple self - developed wireless transmission technologies such as TWIFI2.0 and dual - frequency hopping hybrid are committed to making the connection more stable and smooth; in terms of sound processing, MOMA Acoustics' AI noise reduction continuously optimizes the balance between human voices and the environment, and advanced algorithms such as DSP audio processing and ENC dual - microphone noise reduction bring cleaner and more expressive audio quality; MOMA Imaging has gradually self - developed image fusion and SARAI image processing technologies to achieve intelligent optimization of image quality and scene adaptation.

At the event, HOLLYLAND MOMA also launched four new products, namely the LARKMA X2 microphone, the Tanjing 2 live - streaming camera, the professional wireless communication system composed of the Huisheng CS - 1000 and the Yema 1000T, and the Weiying wireless video transmitter.

Among them, the LARKMA X2 microphone has a low - latency wireless monitoring function and AI intelligent noise reduction technology, supports four - transmitter - one - receiver mode, can meet the needs of complex scenarios such as multi - person interviews, and has obtained authoritative certifications from the China Sound Valley and the International Acoustic Industry Technology Research Institute.

The Tanjing 2 live - streaming camera is equipped with the self - developed SARAI intelligent parameter adjustment technology. Based on a large - scale live - streaming data model, it can automatically identify the scene and optimize the image quality, and is equipped with a 1/1.3 - inch large - sensor.