Haidilao's revenue reached 20.7 billion yuan in the first half of the year, and the revenue of its second - tier brand restaurants increased by 227% | Earnings Bulletin

On August 25th, Haidilao released its performance report for the first half of 2025. The report shows that Haidilao's revenue in the first half of the year was 20.7 billion yuan, with a net profit of 1.76 billion yuan and a core operating profit of 2.41 billion yuan.

In terms of restaurant performance, in the first half of 2025, the overall table turnover rate of self - operated Haidilao restaurants was 3.8 times per day, and the same - store table turnover rate was also 3.8 times per day. Haidilao received nearly 190 million customers in the first half of the year. The table turnover rate and customer flow of Haidilao restaurants decreased in the first half of 2025, mainly due to the intensified competition in the catering market and changes in customer consumption demand.

As of June 30, 2025, the Haidilao brand operated a total of 1,363 restaurants, including 1,299 self - operated restaurants in the Chinese mainland, 23 in Hong Kong, Macao and Taiwan, and 41 franchised restaurants. In the first half of 2025, Haidilao continued to optimize its restaurant network. During the period, 25 new self - operated restaurants and 3 franchised restaurants were opened.

Meanwhile, Haidilao continued to implement the "Woodpecker Plan" and actively closed some restaurants with under - expected performance and insufficient growth potential. Some other restaurants also ceased operations for other business reasons.

The operating income of Haidilao restaurants was 18.58 billion yuan, accounting for 89.8% of the total revenue in the first half of 2025. The revenue from other restaurants, including "Yanqing Roasted Meat Shop", was 597 million yuan, a year - on - year increase of 227%.

In August 2024, Haidilao announced the implementation of the "Pomegranate Plan", aiming to encourage the incubation and development of more new catering brands and promote innovation in catering services. The financial report shows that as of June 30, 2025, in addition to Haidilao hot pot, Haidilao operated 14 catering brands such as "Yanqing Roasted Meat Shop", "Congqian Yinxiang" and "Xiaohi Aizha", with a total of 126 restaurants. Among them, 46 new "Yanqing Roasted Meat Shop" stores were opened during the period, and the number of stores reached 70.

In addition, in the first half of 2025, Haidilao's take - out business revenue increased by nearly 60%. In addition to traditional hot pot take - out, Haidilao's "Meal - companion Hot Pot Dishes" targeting the "single - person meal" scenario contributed more than 55% of the take - out revenue in the first half of the year. New take - out categories such as Haidilao rice bowls and self - made drinks are also in the testing process.

Moreover, in the first half of 2025, Haidilao continuously explored new marketing ideas and continued to upgrade its brand. Haidilao cooperated with more diverse IPs, including popular artists, hit TV dramas, well - known Chinese animations and children's cartoons, to accurately reach parent - child and young customer groups and boost in - store consumption. Data shows that as of the end of June 2025, the number of Haidilao members had exceeded 200 million.