Top 15 Brands in the Food and Fresh Produce Category: Healthy Pre-prepared Dishes Gain Favor | World Research Consumer Index Brand List Vol. 62

During this monitoring period, Mixue Bingcheng, Tsingtao Brewery, and Mengniu ranked top three on the list with comprehensive popularity indexes of 1.78, 1.66, and 1.64 respectively.

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The new philosophy of "five - minute healing" from summer iced drinks: healthy "controlled indulgence" reshapes food consumption

Judging from the brand distribution, with the arrival of the scorching summer, brands such as Mixue Bingcheng, Tsingtao Brewery, Baxi, and Wall's have all made it onto the list, reflecting consumers' eager anticipation for summer drinks. They desire the immediate pleasure of ice - cold stimulation while avoiding the guilt of unhealthy choices. This demand drives brands to innovate their products through different strategies.

Among them, Tsingtao Brewery promotes its white beer with the slogan of "world - gold - award quality", highlighting its fruity and floral aroma and brewing process. It also officially announced Yang Yang as the brand ambassador for this product line to strengthen its high - end image of lifestyle aesthetics. Meanwhile, through marketing events such as fruit - flavored craft beers, immersive exchange experiences, and cross - border collaborations, it creates an appeal for Generation Z trendy products. Ice - drink brands focus on flavor innovation. Wall's has newly launched a cheese - filled product that can be pulled into strings, with the selling point of "sweet peach + rich cheese center" to meet users' curiosity for novel flavors. At the same time, it uses products like Green Tongue and Thousand - layer Snow to target the mass market, consolidating its customer base with nostalgic feelings and cost - effectiveness. In addition, dairy brands Yili and Mengniu are also increasing their investment in the ice - cream market, emphasizing the advantages of using real ingredients and reliable milk sources. Yili invited Yang Di to be the "Director of the Information Bureau of Yili Ranch", promoting new products such as nut - filled ice cream and strawberry - flavored ice cream through themed short videos, highlighting the healthy ingredients and innovative flavors.

Healthy pre - made dishes and high - end specialty fresh products are favored: users pay for scarcity and convenience

Fresh food brands such as Zespri, Jiapeng, and CP Foods also performed well on the list. CP Foods continues to steadily shift its C - end strategic focus to "semi - finished products + quick - cook dishes". Its products like peppered pork belly chicken, preserved vegetable braised pork, and salted egg yolk chicken wings, which feature the convenience of "no washing or cutting required and ready to eat in 5 minutes", meet the complex needs of modern office workers who want to eat healthily but have no time to cook.

In addition, high - net - worth customers regard specialty fresh products as a visible symbol of their quality of life, driving brands to enter the scarce product category market. Zespri has invested in researching and developing a patented variety (with blood - red pulp and double the anthocyanin content), and combined it with gold - plated gift box packaging to create the "Hermès of the fruit world", meeting the pursuit of high - end users for healthy foods with antioxidant properties and low glycemic index. After signing a procurement agreement with Hema, these products were quickly sold out. Dole promotes its popular products such as Philippine - imported crownless golden pineapples and super - sweet bananas, which are sold in individual small packages in channels like Sam's Club and Ole', emphasizing the delicacy and high - end quality of the products.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", and the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. Its purpose is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

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Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly important to note that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it may not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages resulting from the use of the information in this report.