Educational technology "Memory Toast": Redefine learning tools with AI wrong-question notebooks and stationery favored by top students | Recruitment debut

Career Bonus has learned that the innovative education technology brand "Memory Toast" is currently conducting its autumn recruitment. This recruitment focuses on talents in three major fields: First, the R & D and Technology positions, including education technology engineers and intelligent system development, to support the iteration of patented products (such as the AI function of the wrong - question APP). Second, the Product Design and Innovation positions, focusing on the implementation of the "learning methodology", requiring proficiency in educational psychology and user - scenario design. Third, the Marketing and Channels positions, responsible for e - commerce operations and offline cooperation (such as expansion with Xinhua Bookstore and Sisyphus Bookstore), and building a matrix of education bloggers.

"Memory Toast" was founded in 2022, positioning itself as the "pioneer of stationery for top students". It focuses on combining scientific learning methods with high - quality stationery, owns multiple patented designs and original copyrights, and provides efficient learning tools for primary, junior high, and high school students. The company is currently upgrading from the "tool + method" model to a "smart learning ecosystem", aiming to cover 10 million families. The above positions are also important supports for the company's current strategy.

Based on the in - depth research on learning methods by the founder, Qi Zikai, a top student from Tsinghua University, and the in - depth work in innovative product design and development by the co - founder, Zhang Mengyao - "Memory Toast" integrates the concept of "innovation goes beyond appearance and lies in solving users' real needs" into the brand DNA. Combining educational psychology and memory science theories, it has launched an innovative model of "learning method + stationery".

In 2022, the company launched the "Four - Color Memory Pen", which applies the principle of right - brain memory, and the annual sales of a single model exceeded 1 million pieces. In 2023, the company developed the "Five - Step Wrong - Question Notebook", integrating the Ebbinghaus memory curve, and supporting self - developed APP for intelligent wrong - question management. The built - in error - correction tool kit under its brand contains 900 million question banks, supporting functions such as taking photos of wrong questions, intelligent printing of wrong questions, and AI - powered analogy for wrong questions. In 2024, its first patented product, the "Hole - Design Eye - Protection Ruler", was launched. With its ingenious ergonomic design and eye - protection function, it topped the double lists of popular stationery on Douyin within one month of its launch.

"Making learning easier" is the core concept of the brand. Through original design and technological innovation, it creates a smart stationery system covering all subjects and multiple scenarios, and is committed to helping 10 million families cultivate self - learning abilities, aiming to become the preferred education brand for the new generation of parents and students. Currently, "Memory Toast" has successfully entered more than 500 Xinhua Bookstore branches and more than 400 Sisyphus Bookstore branches.

Memory Toast product line (Provided by the interviewed enterprise)

Timeline of Memory Toast product launches (Provided by the interviewed enterprise)

In the wave of intelligentization and education, the core advantage of "Memory Toast" is the dual - engine of "learning methodology + patented technology". The company accurately captures the market trends by transforming user feedback into innovation, and the pain points of parents in its community drive product iteration.

Under the trend of the upgraded demand for educational tools, the company's products have achieved "intelligent upgrading". For example, the APP supporting the wrong - question notebook integrates the AI - powered analogy function, supports 900 million question banks and unlimited printing of question stems, and tracks the learning progress digitally.

Educational transformation is another trend that "Memory Toast" values. The company uses the topic of the "Top - Student Cultivation Plan" (with over 1 billion views on Douyin) as a fulcrum to transform stationery into a learning system. With original design (such as the ergonomics of the hole - design eye - protection ruler) and technological certification (2 national patents), it quickly responds to the market. In 2024, its new product topped the double lists on Douyin within one month of its launch.

According to Qi Zikai, the founder of "Memory Toast", the company's talent interview process consists of three steps: resume screening (valuing educational or design backgrounds), skills practical test (such as a simulated product design challenge), and a final cultural interview (hosted by the founder or the core team). Three points of candidates will be focused on during the interview:

① Enthusiasm for education - Through case discussions, observe whether they agree with the concept of "making learning easier".

② Innovation ability: For example, whether they can propose intelligent optimization solutions for the wrong - question notebook.

③ User empathy: Whether they can, like us, dig out user needs from community feedback. The process is efficient and usually completed within 2 weeks.

In addition, the founder also provided corresponding answers to questions that job - seekers are concerned about, such as the company's recent situation, cultural atmosphere, and compensation incentives, during an exclusive interview with Career Bonus. The following content has been edited by Career Bonus:

Here are some things you can learn about "Memory Toast" ahead of other job - seekers

Career Bonus: "Memory Toast" uses stationery as a carrier and innovatively integrates learning methodology into products, creating a unique model of "stationery + methodology". What kind of opportunity prompted "Memory Toast" to explore such a differentiated development path?

Qi Zikai: As the founder, my personal experience is the core driving force. As a "top student" from Tsinghua University, I deeply understand the importance of learning methods in my academic career; while the co - founder, Zhang Mengyao, has been deeply involved in the product design field for many years.

When founding "Memory Toast" in 2022, we found that traditional stationery only focused on appearance but ignored users' real learning pain points - such as low memory efficiency and chaotic wrong - question management. Based on research in educational psychology and memory science (such as the principle of right - brain memory and the Ebbinghaus memory curve), we decided to combine "learning methods + stationery" to create differentiated products. For example, the first product, the "Four - Color Memory Pen", originated from my practice of the color - coding memory method, and the annual sales of this product exceeded 1 million pieces, proving the market's recognition of this model.

The creative opportunity lies in our discovery of a gap in the educational tool industry: stationery can be not only a tool but also a carrier of learning methods.

Career Bonus: Recently, the "Hundred - Cities and Hundred - Schools Public Welfare Assistance Program" of "Memory Toast" is in full swing. What key results have been achieved so far? Have there been any interesting or impressive stories during the cooperation with the government and education departments?

Qi Zikai: The "Hundred - Cities and Hundred - Schools Public Welfare Assistance Program" is our core action to practice the concept of educational equity. Currently, the program covers more than 200 schools across the country, providing free learning toolkits, including the "Five - Step Wrong - Question Notebook" and the "Hole - Design Eye - Protection Ruler", to more than 50,000 students.

The key results are reflected in the data: The intelligent APP (supporting the wrong - question notebook) deployed in schools in remote areas has helped students improve the efficiency of wrong - question management by 50%, and a user learning check - in community has been established, receiving a large amount of positive feedback every day, which gives us more motivation.

During the cooperation with the government, an impressive story happened in Liangshan, Sichuan: The local education department invited us to participate in a pilot project. After the children used the "Hole - Design Eye - Protection Ruler" to solve geometric problems, they excitedly shared that "learning has become easier". Even some teachers reported that the average score of the class had increased by more than 10 points. This proves that our products not only meet the tool needs but also stimulate students' learning interest.

Career Bonus: For the core positions in the recruitment, what kind of ideal talent profile does "Memory Toast" have? What unique skills, qualities, or potential do you value more in candidates?

Qi Zikai: The ideal talent profile is centered around our value of "creating excellent products that touch people's hearts".

First, we value enthusiasm for education and innovative thinking: Candidates need to have a deep understanding of learning science and be able to propose creative solutions like the "Four - Color Memory Pen". Second, unique skills include cross - border technical abilities, such as integrating the Swiss MIKRON precision manufacturing technology into the pen - tip design or using the South Korean YOU&I quick - drying ink to improve writing fluency by 40%.

In terms of qualities, we emphasize user empathy - being able to, like our team, identify real needs from a community of more than 8 million fans. In terms of potential, we focus on growth potential: For example, talents who can turn educational IP co - branding (such as cooperation with Shen Yi, a former teacher from Renmin University of China High School) into market blockbusters. In short, we are not just recruiting those with matching skills but also looking for "top - student - level problem solvers".

Career Bonus: What kind of corporate culture heritage does "Memory Toast" have? How does this culture penetrate into every work process and every employee in daily operations?

Qi Zikai: The corporate culture heritage is rooted in the mission of "making learning easier". The core values are "putting users first" and "continuous innovation": At the daily morning meeting, we share user feedback (such as suggestions from parents in the community) to drive product iteration; for example, the intelligent auxiliary function of the APP for the "Five - Step Wrong - Question Notebook" originated from employees' analysis of learning data. In daily operations, the culture penetrates into every aspect: Designers need to conduct on - site research on students' usage scenarios, and engineers participate in educational theory training. This culture makes the team like a "learning community", and everyone adheres to the principle of "touching people's hearts" - When the hole - design eye - protection ruler topped the popular product list on Douyin, the whole team celebrated not only the sales volume but also the user praise.

Career Bonus: Here, is the work atmosphere more relaxed and lively or more rigorous and progressive? For example, what unique team - building activities and welfare systems does the company have to enhance employees' sense of belonging and cohesion?

Qi Zikai: The work atmosphere combines rigor and progress with relaxation and liveliness. Rigor is reflected in the extreme pursuit of product details: For example, the pen - tip is processed according to the manufacturing standards of high - end watches; liveliness comes from the innovative culture - We have regular "Product Hackathons", where employees form groups to design prototypes, and the winning solutions may become the next blockbuster (such as the co - branded series winning the Red Dot Design Award). Our team - building activities are unique: We organize a "Top - Student Challenge" every month, simulating students' usage scenarios, and employees test new products during the game.

In terms of the welfare system, the featured projects include a "learning allowance" (funding employees to take educational courses) and a "family day" (inviting family members to experience products), which enhance the sense of belonging. These measures make the team highly cohesive, like building an "education innovation laboratory".

Career Bonus: As the concept of educational equity deepens and the demand for learning tools continues to upgrade, from which dimensions will "Memory Toast" make efforts to further tap the potential dividends in its market and provide better services for millions of families?

Qi Zikai: We will make efforts from three dimensions to tap the dividends: First, product accessibility: Expand to rural schools through the "Hundred - Cities and Hundred - Schools" program and optimize the pricing strategy to make patented products like the "Hole - Design Eye - Protection Ruler" reach more families. Second, content ecosystem: Strengthen the self - media matrix of more than 8 million fans, providing free learning method content (such as the "Top - Student Cultivation Plan") to help parents and students learn independently. Third, technological innovation: Invest in intelligent auxiliary systems, such as the AI - powered analogy function for wrong - question management, to lower the learning threshold.

The core of this approach is the trinity of "tool + method + community" - Our goal is to serve 1 million families in 2025 and gradually achieve the vision of "helping 10 million families easily cultivate top students".

Career Bonus: What kind of growth path has "Memory Toast" planned for employees? What training sessions will new employees go through to quickly adapt to their positions and integrate into the company?

Qi Zikai: The employee growth path is designed as a "dual - track system": the technical track (such as from assistant engineer to leader of patented R & D) and the management track (such as from operation specialist to channel director).

New - employee training focuses on quick integration: In the first week, a "brand immersion camp" is held to learn our educational concept and product methodology; then, there is on - the - job practice, such as an internship in the user community to directly collect feedback; finally, an innovation workshop is organized to cultivate cross - border abilities like Zhang Mengyao's co - branded design. The path emphasizes "learning by doing" - New members can often lead small projects, such as community event planning, within three months.

Career Bonus: For those who have educational ideals and want to deeply engage in the field of learning tools, what broad development space and promotion opportunities can "Memory Toast" provide?

Qi Zikai: "Memory Toast" is in the stage of market - track upgrading, and talents are the growth engine. We offer three major development spaces: First, an innovation platform: Talents can participate in educational IP co - branding projects (such as cooperation with former top - school teachers) to create industry - benchmark products. Second, a fast - track promotion channel: Based on performance, excellent employees can be promoted from the grass - roots level to the core team within 2 - 3 years. For example, I, as the founder, personally guide high - potential talents. Third, an opportunity for ecosystem construction: Join the content matrix or user community building, influencing millions of families. For instance, a marketing employee started from Douyin operations and now is in charge of a matrix of million - follower education bloggers, with over one billion exposures across the network.

Career Bonus: What kind of logic is the compensation system of "Memory Toast" based on? How can the compensation system fully mobilize employees' enthusiasm and creativity?

Qi Zikai: The logic of the compensation system is "value co - creation": The basic salary is comparable to the top 20% in the industry, but the core lies in performance incentives. Logic one, innovation - driven: Contributors to patented products (such as the design team of the "Hole - Design Eye - Protection Ruler") receive high - amount bonuses; logic two, user value: KPIs are set based on product feedback data. For example, if the user satisfaction of the APP increases, the team gets a dividend. The incentive methods include quarterly innovation awards and long - term equity, fully mobilizing employees' enthusiasm - Employees know that their creativity is directly linked to the mission of "making learning easier".

Career Bonus: In addition to competitive salaries, what other featured welfare projects has "Memory Toast" created? How do these welfare projects meet employees' actual needs and solve their concerns?

Qi Zikai: The featured welfare projects are centered around the balance between employees' learning and life:

First, the "Top - Student Growth Fund": It funds employees to take courses in education technology, meeting their career development needs.

Second, the "Family Support Package": It includes free provision of learning tools for employees' children and flexible parental leave, solving their concerns - Employees have reported that this allows them to focus more on product design.

Third, health care: Such as eye - protection physical examinations (derived from the eye