MicroLED micro-display company JBD secures hundreds of millions of yuan in financing, serving as a supplier for nearly 50 smart glasses models of companies like Rokid, Alibaba, and TCL Thunderbird | Exclusive from Yingke

Author | Huang Nan

Editor | Peng Xiaoqiu

Yingke has exclusively learned that Shanghai JBD Display Technology Co., Ltd. (hereinafter referred to as "JBD") recently completed a Series B1 financing of hundreds of millions of RMB. The investors include Anhui Railway Fund, Fanghua Fund, Guangyue Investment, Hundun Investment, Ant Unicorn Fund, Shanghai Science and Technology Innovation Fund, Xichuang Investment, China Merchants China Fund, etc.

The financing funds will be mainly used for the R & D of core technologies for MicroLED micro - displays, capacity expansion, talent recruitment, and in - depth expansion of ecological cooperation to meet the growing demand of the global AR + AI terminal market.

JBD is an enterprise that Yingke has been following for a long time. Founded in 2015, as one of the few global manufacturers with the mass - production capacity of MicroLED micro - displays, the company focuses on providing leading AR near - eye display solutions, and the penetration rate of its products in the terminal market continues to accelerate.

Specifically in terms of customers, there are nearly 50 models of smart glasses in the market that use JBD's MicroLED micro - display technology, including well - known domestic brands such as Rokid Glasses, INMO GO2 of Yingmu Technology, Xuanjing M5 of Weiguang Technology, Thunderbird X3 Pro, Leion Hey2 of Liangliang Vision, Alibaba Wow Quark AI Glasses, and Halliday. At the same time, JBD has also received mass - production orders from international technology giants, and the order delivery will further expand its influence in the global AR near - eye display industry. It is expected that more new products based on JBD technology will be launched in the next year.

Rendering of the integration of Hummingbird Mini Ⅱ and AR smart glasses (Source/Enterprise)

In recent years, benefiting from the increasing demand for digital transformation and breakthroughs in consumer - grade hardware technology, the global AR device market has shown an accelerating growth trend, and the demand for lightweight, all - day wearable AR smart glasses has exploded.

According to the report "Global Smart Glasses Model Shipment Tracking" by Counterpoint, the shipment volume of the international smart glasses market in the first half of 2025 increased by 110% year - on - year. The "Global Smart Glasses Market Quarterly Tracking Report" released by IDC also mentioned that the explosion of the glasses concept and the entry of leading hardware manufacturers in the second half of 2025 will jointly drive the high - growth of lightweight glasses with displays.

As the core terminal connecting the virtual and the real, the product iteration and upgrade of most AR devices in the market mainly revolve around two core requirements: "lightweight" and "high - quality image performance".

"Lightweight" directly determines the wearing comfort and the breadth of use scenarios of AR devices. When the product's volume and weight break through the existing limitations and achieve a form close to ordinary glasses, it can effectively lower the user's threshold for use, thus expanding the application scenarios of AR devices from professional fields such as industry to fragmented life scenarios such as daily commuting and socializing.

The realization of this all - day wearing experience is a necessary condition for AR devices to transform from professional tools to mass consumer products, and it is also the strategic focus of terminal manufacturers to layout the consumer - grade market.

JBD's "Hummingbird Mini Ⅱ" monochromatic light engine and daily glasses (Source/Enterprise)

Since its establishment, JBD has long been focused on the R & D and production of MicroLED micro - displays below 0.3 inches. The "Hummingbird Mini Ⅱ" monochromatic light engine launched by JBD in 2024 is one of the representative products of AR lightweight. Its volume is only 0.15 cubic centimeters and it weighs 0.3 grams, making it the smallest AR light engine currently. Its typical power consumption can be as low as 60 milliwatts, which is more suitable for the requirements of smart glasses in terms of lightweight, comfortable wearing, and long battery life, enabling terminal products to be closer to the form of ordinary glasses and improving the user's wearing experience.

High - quality image performance is the key factor in determining the "virtual - real fusion" of AR devices. Whether it is information display under strong outdoor light or the natural connection between virtual content and the real environment, it depends on sufficient brightness, accurate colors, and delicate details. Especially in professional scenarios, the stability of image quality directly affects functional reliability. From telemedicine to industrial maintenance, any color deviation or detail blurring may cause actual losses.

In this regard, JBD has developed and launched the ARTCs image quality correction solution and the new "Hummingbird Ⅰ" color optical module based on ARTCs. It has an ultra - high eye - entry brightness of 6000 nits and solves the non - uniformity problem of waveguide display, bringing high - quality image display capabilities.

At the same time, JBD is about to launch the "Hummingbird Ⅱ" color light engine, which is further improved in terms of volume, power consumption, and color performance. It may be the first truly consumer - grade lightweight AR glasses color display solution in the industry.

Comparison between Hummingbird Mini Ⅱ and Hummingbird Mini Ⅰ (Source/Enterprise)

As the decisive indicator of the performance of MicroLED micro - displays, JBD has also made breakthroughs in panel brightness and quality control recently. Among them, the 4 - micron platform monochromatic MicroLED panel has a green light brightness of 10 million nits, a blue light brightness of 2 million nits, and a red light brightness of 1.5 million nits under typical driving conditions, and the brightness can be increased several times under over - driving conditions. The white - balance brightness of the single - chip full - color "Phoenix" series based on the vertical stacking architecture has also exceeded 2 million nits, which can provide high - performance support for large - field - of - view (FOV) AR scenarios.

In terms of quality control, JBD has reduced the number of bad points in the monochromatic MicroLED micro - display panel from ≤100 per screen to ≤3, greatly improving product reliability and the end - user experience.

Li Qiming, the founder and CEO of JBD, pointed out that the smart glasses market has crossed the concept verification stage and entered the stage of large - scale implementation. Currently, MicroLED micro - display technology, as an industry consensus, is considered to be the next - generation mainstream solution for AR near - eye displays. With the completion of this round of financing, JBD's R & D and production capacity reserves will be enhanced, promoting the popularization and application of MicroLED micro - display technology in AR near - eye displays.