New features of Apple's Siri are exposed.

Apple insider Mark Gurman reported on Sunday that Apple is testing a brand - new Siri feature designed to enable iPhone users to perform precise operations solely by voice.

Apple, which has lagged behind other tech giants in the AI field, may introduce a major feature next spring that will completely change the way people use iPhones - a brand - new AI voice control system.

Well - known Apple insider Mark Gurman reported on Sunday that Apple is testing a brand - new Siri feature designed to enable iPhone users to perform precise operations solely by voice. If it progresses smoothly, this feature could be a game - changer.

It is reported that this feature will rely on the improved App Intents technology to achieve in - depth control of applications, including finding, editing and sending specific photos, leaving comments on social media, browsing shopping apps and adding items to the shopping cart, and even logging in to an app or service without touching the screen.

This feature was originally planned to be launched together with the new - generation Siri, but it was postponed until next spring due to internal testing and compatibility issues and will be launched simultaneously with a comprehensive upgrade of the Siri infrastructure.

According to sources, Apple's Global Data Operations team has listed this feature as a key testing task to ensure compatibility with a sufficient number of applications and its safe use in scenarios with high precision requirements (such as health and banking apps).

Apple is currently testing this feature in some third - party apps, including Uber, AllTrails, Threads, Temu, Amazon, YouTube, Facebook, WhatsApp, and some games, as well as its own apps. For highly sensitive fields such as banking, Apple is considering restricting Siri's functions or even excluding such apps completely.

Gurman believes that this technology is not only a key AI upgrade for Siri but also an important step for Apple to build a "voice - first" interactive ecosystem. In the future, Apple plans to apply this voice technology to the smart home devices it is currently developing, including the smart display scheduled for release next year and subsequent desktop robots.

In addition, Gurman also said that the launch of the upgraded MacBook Pro will be further postponed to between the end of 2026 and the beginning of 2027. He believes that the MacBook Pro will feature a slimmer design, be equipped with the M6 chip, and have an upgraded OLED screen, which will attract a large number of professional users to upgrade their devices.

Since the beginning of this year, Apple's stock price has fallen by about 6% in total, ranking second from the bottom among the "Big Seven Tech Stocks in the US stock market", only performing better than Tesla and being far outpaced by Nvidia (+32%), Meta (+32%), and Microsoft (+25%). In contrast, the S&P 500 index has risen by about 9% this year. Apple's lag in the AI field is one of the fundamental reasons for the decline of its stock price.

Dan Ives, a technology analyst at US investment bank Wedbush, warned in a research report last Friday that Apple may be at a "BlackBerry moment". He said that if Apple does not actively enter the artificial intelligence field, it may become the next BlackBerry.

BlackBerry was once one of the most valuable companies in the world. However, with the emergence of Apple's iPhone and BlackBerry's reluctance to change and insistence on its old model, the company's stock price subsequently plummeted.

This article is from the WeChat official account "Sci - tech Innovation Board Daily", author: Bian Chun, published by 36Kr with authorization.