Competition in the New Energy Vehicle Market: Technological Inclusiveness Reshapes the Landscape | World Research Consumer Index Brand List Vol. 59

During this monitoring cycle, BYD, Volkswagen, and Toyota ranked in the top three of the list with comprehensive popularity scores of 1.92, 1.81, and 1.81 respectively.

Shiyan Big Consumption Index

Large - scale technology cost reduction solves user pain points, and full - scenario experience reshapes the popularization path of new energy vehicles

 Leading brands in the new energy vehicle industry reshape consumer expectations through the "technology popularization" strategy. Their common feature is to scale down cutting - edge technologies to solve market pain points with scenario - based rigid demands and drive the upgrading of industry value standards.

BYD standardizes the "Heavenly God's Eye" intelligent driving system in the 70,000 - level Seagull model. Through a pure vision solution of 12 cameras + 5 millimeter - wave radars, it realizes zero - takeover on highways and valet parking functions, precisely meeting the narrow - space parking needs of old communities in third - and fourth - tier cities. At the same time, with the DM - i hybrid technology achieving an ultra - low fuel consumption of 3.8L/100km, it promotes the "same price for gasoline and electric vehicles" and squeezes the market space of fuel vehicles. The monthly sales of over 40,000 units of the Qin family prove the attractiveness of the cost - effective strategy to first - time car buyers. Tesla, on the other hand, increases the range of the Model Y to 753km through a facelift, directly addressing long - distance range anxiety. It also uses the FSD subscription transfer policy to attract technology - sensitive users and uses government subsidies to offset the price threshold of its high - end positioning, maintaining brand premium.

The common features of the above brands are as follows: at the technical level, they reduce costs through large - scale production; at the demand level, they target the core user scenarios to achieve a leap from "usable" to "user - friendly" functions; at the strategic level, they reconstruct consumer expectations through technology popularization - new energy vehicles are no longer luxury goods with excessive configurations but popular technology carriers with comprehensive upgrades in basic experiences such as safety, range, and intelligent driving.

The pain points of range, safety, and cost drive the upgrade of hybrid technology, and plug - free technology reconstructs the competitiveness of traditional automakers

Judging from the brand distribution, traditional automotive giants are achieving strategic transformation with hybrid technology as the core breakthrough point. Their common feature is to precisely target users' multi - dimensional anxieties about range, safety, and cost and build differentiated barriers through technological iteration.

Although Toyota, Honda, and Nissan have different technical routes, they all take "low energy consumption in all scenarios" as the core concept: Toyota's fifth - generation intelligent hybrid system is launched, directly addressing the high - speed energy consumption shortcoming of plug - in hybrid models with "low fuel consumption across the entire speed range" and eliminating safety concerns with a zero - spontaneous - combustion record of its 1.12 - kWh small battery, meeting the rigid needs of inter - city commuters. Honda optimizes the electric drive logic of its i - MMD system, reducing the fuel consumption under power - depleted conditions to 3.9L/100km. The cost of the hybrid system has been significantly reduced compared to 2018, allowing the price of the Civic e:HEV to enter the range of fuel vehicles. Nissan's e - POWER technology uses the "pure - electric drive for urban commuting + fuel power generation on highways" mode to avoid charging dependence, adapting to the pain point of insufficient charging facilities in third - tier cities.

The social media popularity confirms the effectiveness of their strategies: in the first half of 2025, the topic volume of "hybrid high - speed fuel consumption" and "travel without charging piles" increased significantly on social media platforms. Models such as the Toyota Corolla Hybrid and the Honda Breeze Hybrid made it onto the regional hot search lists.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Hot Event List", and extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing, and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models, and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines publicly available data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the data provided as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that market conditions may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third - parties should not be regarded as any form of endorsement or recommendation. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It may not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be held liable for any losses or damages caused by the use of the information in this report.