The first report card of Zhijie 2.0: The pre - order volume of the new models with dual 7 features has exceeded 20,000.

Zhijie Automobile has entered the 2.0 stage of brand development.

On August 7th, Yu Chengdong, Executive Director of Huawei and Chairman of the Consumer BG, and Yin Tongyue, Chairman of Chery Automobile Co., Ltd., signed a strategic cooperation agreement for the Zhijie brand in Shenzhen. Both parties stated that they will invest over 10 billion yuan and a R & D team of 5,000 people to help the Zhijie brand complete its upgrade.

The day after the strategic adjustment was completed, Zhijie pressed on with success. The pre - orders for the upgraded versions of its S7 and R7 models were launched simultaneously.

The pre - sale prices of the new cars start at 258,000 yuan and 268,000 yuan respectively. The new models will use Zhijie's new logo, and the exterior of the car body will also have new color schemes. In terms of comfort configuration, the audio system and the in - car central control screen of the S7 model have been upgraded, and the main and co - driver seats of the R7 model have been upgraded to dual zero - gravity seats.

In terms of the intelligent capabilities that consumers care about most, the auxiliary driving hardware of the two "7" models is on par with the Wenjie M8. They are standardly equipped with Huawei's 192 - line lidar, three 4D millimeter - wave radars, and a rear - facing high - precision solid - state lidar, and will be equipped with the ADS4.0 version, supporting safer and more diverse auxiliary driving functions.

The adjustment of the products and prices quickly ignited consumers' enthusiasm. Just 8 hours after the pre - sale started, the number of orders exceeded 20,000. Zhijie conveyed the brand's changes to the outside world with its new products and sales results: it has become more sensitive to market insights and more focused on product strength. Now, Zhijie has stronger confidence and combat effectiveness.

This upgrade of the new Zhijie S7 and R7 models is by no means a regular product update for Zhijie. It is a new clarion call for the brand in the brutal market.

Both the main strategies are adjusted, and Zhijie becomes a "pure - blooded HarmonyOS" brand

Behind the upgrade of the two "7" models, Zhijie Automobile has undergone a key corporate adjustment.

In July 2025, Zhijie became independent from the Chery system and established a separate new energy vehicle company with an independent structure and independent decision - making power. Under the new corporate system, Huawei and Chery have carried out a new division of labor.

In the future, Huawei will play a leading role in Zhijie's strategic decision - making and management. From the official document issued within the Chery Group, it can be seen that even after Zhijie's independence, it remains Chery's "top - priority strategic project". Chery will fully cooperate with Huawei to do all the work related to Zhijie well.

In the previous cooperation model, Huawei and Chery were still in the stage of continuous running - in. However, the market waits for no one. To achieve a win - win situation, adjustments and changes are imminent. Now that Zhijie Automobile has become independent and Huawei has obtained the strategic leadership, Zhijie will be equipped with more new Huawei technologies with the "pure - blooded HarmonyOS", providing consumers with a more cutting - edge car - using experience.

Behind such adjustments is the profound understanding of Zhijie's competitiveness by Huawei and Chery.

At the beginning of 2025, the Zhijie R7 sold 11,400 units, surpassing the Model Y and becoming one of the most popular pure - electric SUVs in the Chinese market. With its precise product concept and excellent intelligent capabilities, Zhijie quickly opened up the young - oriented automotive market.

After the adjustment, Zhijie will deepen its capabilities and performance in the intelligent field and launch a new round of offensive in the market with more competitive products.

Under the 2.0 model, Zhijie's new "offensive" mode

Against the backdrop of the overall adjustment, Zhijie's R & D, design, production, sales, and service systems have all been comprehensively upgraded.

In Wuhu, Anhui, Zhijie established the "Songshan Lake" Luolan Town R & D Center. The total number of R & D personnel has increased to 5,000, and the R & D investment exceeds 10 billion yuan. In Shanghai and Shenzhen, Zhijie has set up two styling centers, aiming for continuous breakthroughs in design with a forward - looking and avant - garde approach.

It is worth noting that many members of both the R & D and design teams come from projects such as Wenjie, which can effectively improve the operating efficiency of Zhijie's new R & D system.

In terms of production and manufacturing, Zhijie's super factory has been upgraded, adopting the same Huawei quality standards as Wenjie and Zunjie, as well as Huawei's intelligent technologies in the production and manufacturing field.

The new super factory has two prominent features: automated production and comprehensive inspection. Currently, the stamping, welding, and painting processes have achieved 100% automation, and the final assembly process has achieved 100% digital traceability of parameters. Not only can one car roll off the production line every minute, but this speed is also accompanied by AI inspection on the production line to ensure that the products leaving the factory meet unified manufacturing standards.

Another aspect of the production and manufacturing upgrade is the comprehensive adjustment of the supply chain. With the upgrade of the two "7" models, Zhijie now uses the same supply system as the other two luxury brands under HarmonyOS Smart Selection, Wenjie and Zunjie.

This means that in the price range of 200,000 - 300,000 yuan, Zhijie offers the same parts and manufacturing standards as those of models priced at 500,000 - 1,000,000 yuan, and its product quality and standards are far ahead of its peers.

The upgrade of the new "offensive" mode is also reflected in the sales and service system. HarmonyOS Smart Selection will be fully responsible for the construction of Zhijie's brand sales and service channels.

Huawei has rich market experience in the high - end consumer goods field and has closer connections with C - end users. Having HarmonyOS Smart Selection of Huawei in charge of the construction of Zhijie's sales channels and service ecosystem is, to a certain extent, the most effective endorsement of high - quality experience and service.

This adjustment is not a tentative attempt. The system capabilities of HarmonyOS Smart Selection have been verified by the market through multiple brands such as Wenjie and Zunjie. In Zhijie's new R & D, production, and sales system, many core members of each link come from mature projects with successful experience.

In the increasingly brutal automotive market, Zhijie is fully armed.

For Zhijie to rise, the core lies in its flagship products

The adjustments at the corporate and system levels are just the basic work for Zhijie. For an automotive brand to break through the market constraints, the core still lies in its flagship products.

The market response to the first product of Huawei's Smart Selection Cars, the SF5, was mediocre. After the Wenjie M7 was redesigned in 2024, HarmonyOS Smart Selection quickly opened up the market. Just 45 days after the redesigned Wenjie M7 was launched, the number of orders exceeded 70,000. Subsequently, the Wenjie M9 surpassed traditional luxury brands in its first year of launch and became the sales champion in the price range above 500,000 yuan.

The reason why HarmonyOS Smart Selection was able to quickly reverse the situation and achieve a breakthrough in the sales of its products is mainly due to its profound insight into the consumer market, the ability to quickly allocate internal resources within the organization, and the continuous scientific and technological innovation of Huawei, which empowers the product strength.

Therefore, the market has the evaluation that "excellent products emerge in the third generation" for HarmonyOS Smart Selection. Even with excellent R & D, production, and sales capabilities, the rise of a new automotive brand still requires a period of running - in and pain with the market. Moreover, the current Chinese automotive market is in a critical period of transformation for new energy vehicles and new brands.

The launch of the new Zhijie S7 and R7 models is the result of Zhijie's full preparation. In the key market segment of the 200,000 - 300,000 yuan price range, Zhijie is ready with its "flagship products".

Of course, the goal of an enterprising brand does not stop there. Many netizens have encountered the camouflaged test vehicles of Zhijie's new products on public roads. The new Zhijie S7 and R7 models are just the appetizers. Next year, Zhijie may launch the large SUV model R9 and the first MPV model under HarmonyOS Smart Selection. The new product matrix is expected to lead the Zhijie brand to continue to soar.

The 2.0 era of Zhijie Automobile is far from a simple brand refresh or product iteration. It marks the maturity of a deeper exploration of the industrial model.

This strategic reconstruction between Huawei and Chery has injected the concept of "pure - blooded HarmonyOS" into the Zhijie brand. In essence, it is a more thorough and efficient integration and division of labor between the core capabilities of the technology giant in intelligence, user experience, supply chain management, and channel construction, and the accumulation of traditional automakers in large - scale manufacturing and engineering development.

Zhijie's transformation path is a microcosm of the in - depth evolution of China's new energy vehicle industry from the first half of "electrification" to the second half of "intelligence". Its success or failure not only concerns the fate of a young brand but also provides a highly valuable observation sample for the industry in terms of the in - depth integration of technology and manufacturing, brand differentiation, and dealing with the fierce elimination competition.