亚马逊供应链迎来升级 AWD将于近期在美西推出新仓库丨最前线

Author: Ou Xue

Editor: Peng Xiaoqiu

Yingke has learned that Amazon recently launched a series of product service updates and upgrade plans in terms of supply chain, product selection, and brand building: The cross - border ocean shipping service for the China - Japan route of Amazon Global Logistics (AGL) was officially launched; Amazon Warehousing and Distribution Network (AWD) will launch two new warehouses in the western United States in the near future; The "Comprehensive Growth Solution for Product Lifecycle" was released; The Business Opportunity Detector launched a test function, etc.

The report "Resilience Reconstruction - 2025 Global Cross - border E - commerce Supply Chain Development Trend" points out that the cross - border logistics supply chain has undergone a stage leap from "transportation" (cross - border transportation) to "warehousing" (warehousing layout), "distribution" (distribution system), and "network" (chain - network collaboration), and has transformed from single - logistics support to supply - chain collaborative services. Therefore, for cross - border e - commerce sellers, the development of the supply chain is becoming increasingly important.

It can be seen that as one of the basic services of cross - border e - commerce, the model of "Supply Chain as a Service" (SCaaS) is gradually becoming popular, and the cross - border e - commerce supply chain will also transform from the traditional "cost center" to the "underlying driving force" for promoting merchants' business growth.

"Cross - border logistics and supply chain are the fundamental guarantee for our business," said Zhao Yue, the vice - president of Anhui Cool Bean Ding Technology. As a company focusing on baby products, Zhao Yue said that the company mainly focuses on three refined operation levels: First, ensure no out - of - stock or over - stock situations; Second, reduce logistics costs and improve logistics experience; Third, scientifically streamline packaging.

Lu Yaqi, the CEO of Beisiqi Innovation Technology, also agrees with this. Lu Yaqi said, "As a technology company focusing on the fields of home office and home audio - visual, Beisiqi's core competitiveness lies in product innovation, brand building, and an excellent supply chain, which has helped us quickly reach the top of the category within two years."

In addition, Lu Yaqi emphasized that cross - border logistics is different from traditional logistics. The first - leg transportation, warehousing, and last - mile delivery form three lines of defense. Lu Yaqi believes that, first, it is important to lock in the first - leg transportation. After locking in the first - leg transportation, the shipment will remain stable; second, the intermediate links in cross - border logistics should be streamlined as much as possible to create value for customers at the beginning of the logistics process; third, to improve delivery efficiency, the warehouses should be as close to customers as possible.

Logistics warehousing is closely related to sellers' cost control, and the effectiveness of last - mile delivery is closely related to end - customer experience. Amazon data shows that based on a sample calculation of sellers' financial statements, logistics warehousing costs account for 15% - 20% of the overall operating costs of cross - border e - commerce, second only to product costs, and are a key variable affecting corporate profits. At the same time, more than 50% of global consumers regard "free delivery" as an important factor in their purchasing decisions, and more than 30% of consumers attach great importance to "return and exchange policies" and "next - day delivery" services.

Zhang Hui, the vice - president of Amazon China and the person - in - charge of Amazon Global Logistics China business, further revealed that in the future, first, Amazon will continue to upgrade the warehousing solutions. It is gradually launching AGL Split Shipment Optimization (SMP) for FBA sellers, which is suitable for sellers who want to ship to multiple warehouses. It supports direct warehousing in AGL selected warehouses in five major regions across the United States, which are closer to the western US ports, helping sellers achieve a more efficient warehousing network layout.

Second, Amazon will continuously improve the logistics network layout. Recently, Amazon added pick - up services in four cities: Wenzhou, Fuzhou, Nanjing, and Zhongshan. The service network now covers more than 200 cities and regions across the country. Third, it will innovate transportation models. On the basis of the existing express ocean shipping and regular ocean shipping services, it will continue to explore more diversified transportation solutions and plans to expand shipping services from more Southeast Asian origin ports.