To "keep" Elon Musk, Tesla awarded him 208.3 billion yuan.

A good helmsman is of self - evident significance to a company.

In order to "retain" Elon Musk, Tesla directly offered a "lucrative" reward.

According to an announcement released by Tesla, the company approved the grant of 96 million shares of stock awards to Musk. Musk will be able to purchase the awarded shares at a price of $23.34 per share. The value of this portion of the shares is approximately $29 billion (equivalent to about 208.3 billion yuan).

Regarding this part of the reward, Tesla's special committee stated that "it is more important than ever to retain Musk." Despite Musk's numerous business projects and other commitments, it is believed that this award will motivate him to stay with the company.

Actually, Musk's compensation plan dates back to 2018. At that time, Tesla approved a 10 - year long - term compensation plan for Musk, which included 12 sets of market value and operational targets. If all the targets were achieved, he would receive stock option awards worth approximately $56 billion.

According to a document filed by Tesla with the U.S. Securities and Exchange Commission on August 4th, the awards will vest two years after the grant date. By then, Musk must serve as the Chief Executive Officer or an executive in charge of product development or operations. Before the fifth anniversary of the grant date, Musk is not allowed to sell, transfer, or dispose of the shares covered by the awards.

The document also mentioned that since the last CEO performance award in 2017, Musk has not received meaningful compensation for eight years. Therefore, to recognize Musk's achievements and the extraordinary value he has created for Tesla and its shareholders, the company must take action to fulfill the agreement reached in 2018. After all, "an agreement is an agreement."

According to the Forbes 2025 billionaires list, Musk ranks first in the world with a net worth of $342 billion, which is $126 billion more than Mark Zuckerberg, who ranks second.

Of course, for Musk or any other super - rich person, most of their net worth comes from company stocks. The fluctuation of their net worth is closely related to the company's stock price. Therefore, it is crucial for the helmsman to manage the company well.

Since the beginning of this year, some of Musk's actions have had a significant impact on Tesla's stock price. Musk previously publicly admitted in social settings his concern about losing control of the company.

He said that increasing his shareholding ratio to 25% is the "balance point that can ensure the strategic direction without being so large that he cannot be removed." Based on his current 12.8% shareholding, the number of his shares needs to be doubled, approximately 300 million shares. Given Musk's current situation, it is quite difficult to fully implement this plan.

As for the current stage, Kanjian Finance believes that the most important thing is Tesla's performance. According to its latest second - quarter financial report, in the first half of 2025, Tesla's operating revenue was $41.83 billion, a year - on - year decrease of 10.62%; the net profit was $1.581 billion, a year - on - year decrease of 43.33%.

Facing the halved net profit, Musk apparently doesn't seem to be under great pressure. Currently, Tesla is at a critical juncture, and the outside world also comments that this company is no longer a traditional automobile company.

Previously, someone asked what Tesla would ultimately become?

Musk clearly stated that if Tesla can successfully implement its grand blueprint in the fields of humanoid robots like "Optimus" and autonomous driving, the company's valuation is expected to reach $25 trillion to $30 trillion, which is 20 to 30 times its current market value.

Musk predicted that the global demand for such robots could be as high as tens of billions. He boldly speculated that if mass - produced, the annual revenue of this business could reach $30 trillion.

Kanjian Finance believes that for Tesla at present, the company has actually set off towards Musk's grand vision. However, whether it can ultimately achieve Musk's goals still needs a long time to be verified.

Currently, according to the financial report, Tesla's business is divided into three major segments: automotive business, energy storage and power generation, and services and others, with revenue accounting for approximately 73.22%, 13.19%, and 13.59% respectively. It is reported that the company's energy storage business is growing rapidly and may continue to increase its share in the company's revenue in the future.

This article is from the WeChat official account "Kanjian Finance". Author: Kanjian Finance. Republished by 36Kr with permission.