Beike's "Community MR" product made its debut in Suzhou, driving the upgrade of residential services.

In the wave of the new round of scientific and technological revolution and industrial transformation, the low - altitude economy is accelerating its rise and becoming a new engine to promote high - quality economic development. On August 5th, at the Suzhou Low - altitude Economy Innovation and Development Seminar, Beike's "Community MR" (Mixed Reality) product was officially unveiled.

It is understood that by 2025, this project will be launched in core cities such as Suzhou, Beijing, Hangzhou, Chengdu, Wuhan, Tianjin, and Guangzhou, covering more than 10,000 selected communities. It will reconstruct the online house - viewing experience in a full - perspective mode of "aerial bird's - eye view + ground roaming".

"Suzhou is the first city where the project is launched. Through its successful implementation in Suzhou, we hope to provide more homebuyers with a convenient and efficient house - viewing experience and help them make wise home - purchasing decisions," said Gao Jiurong, the general manager of the platform operation in the eastern region of Beike Zhaofang.

Seize the opportunity of spatial digitalization and solve the problems of traditional house - viewing

In the traditional house - viewing process, homebuyers often face problems such as "long time consumption for cross - city house - viewing" and "fruitless trips due to the 'filter' in the publicity". The gap between the online pictures, the agent's description and the actual situation has a certain impact on the customer experience and the efficiency of house - selection. How to reduce the information deviation before and after house - viewing has become an important issue in the industry.

Meanwhile, home - purchasing decisions are becoming increasingly complex. According to the survey, the average house - viewing days of customers in Suzhou have increased from 51 days in 2019 to 110 days, and the entire house - viewing cycle is nearly 4 months. The house - viewing scope is constantly expanding, and city - wide house - selection and cross - region home - purchasing have become the norm. The proportion of non - local homebuyers in first - tier cities exceeds 30%. The sources of information are increasingly diverse. Customers not only need more professional and comprehensive content but also face the screening pressure and choice anxiety brought by "information overload".

Against the above background, Beike keenly captured the opportunity of "spatial digitalization", and the Community MR project came into being. Centered on low - altitude three - dimensional digital technology, this project innovatively integrates drone aerial photography and ground real - scene roaming to build an integrated full - perspective house - viewing system of "air + ground", helping users to understand the community and its surrounding environment more intuitively and reducing information deviation.

Specifically, the Community MR project can truly present the surrounding facilities, transportation location, building environment, and lighting conditions of the community. It is linked with the existing VR house - viewing function to connect the indoor and outdoor scene switching, bringing a more immersive and integrated house - selection experience. Thus, it helps customers to screen quickly and efficiently, reducing the number of repeated on - site house - viewings and saving the time and cost of cross - city travel.

Experience the Community MR product at the event site

Immersive and three - dimensional house - viewing to promote the upgrading of housing services

The innovation of Beike's Community MR lies in using technology to break down information barriers, establishing three core advantages, and achieving "transparency of living scenarios".

First, the combination of air and ground restores the real community in a full - perspective. From an aerial perspective, Beike's Community MR can move the community model to the online world at a 1:1 scale, clearly presenting the sunshine simulation, building details, and floor plan layout. In the ground roaming perspective, customers can, just like being on the spot, walk from the gate to the garden and the parking lot, and understand the community environment in a 360 - degree immersive way, saying goodbye to the vague "descriptive" impression.

Second, it truly "penetrates" the information of surrounding facilities. Different from traditional maps, what Beike's Community MR shows is not only "how far" but also "how to get there and what to see along the way". It can present the details of the 2 - km living circle around the community in real images. For example, the actual walking path and the required time from the gate to the supermarket or school are clear at a glance, making it easy to see "whether the facilities are good or not".

In this regard, a customer said that being able to vividly and intuitively feel the real environment in the community gives a "being - there" feeling. "One can see the integration of the community and the surrounding environment, forming an overall impression of the inside and outside of the community and having a sense of orientation."

Third, the sunshine simulation is truly reproduced. As the first product in the industry to realize sunshine simulation in the real - scene model, Beike's Community MR uses leading rendering technology to smoothly reproduce the lighting changes in different seasons and different time periods in the real world. It allows customers to judge the lighting and shading conditions of the house in advance and select a house with more peace of mind.

Beike's Community MR enables people to "understand the living space without leaving home". It can not only break the limitations of the traditional house - viewing service radius, improve the efficiency of house - showing and house - selection, and promote the housing services to move towards digitalization, standardization, and transparency. At the same time, this project is also a vivid practice of the low - altitude economy empowering urban life and reshaping the spatial experience, providing new ideas for the construction of smart cities.

In the future, Beike will continue to promote the launch of the Community MR product in more cities, allowing more customers to experience this innovative house - viewing mode and further promoting the digital upgrading of the real estate industry.