"AI Transforms Productivity, Making Creativity More Valuable" —— The 2025 AI + Entertainment Technology Conference Concluded Successfully | ChinaJoy2025
On July 31, 2025, the 2025 AI + Entertainment Technology Conference, hosted by ChinaJoy and co - hosted by Pule Technology, Shengshu Technology, and VAST, with 36Kr as the strategic partner, was held in the Pudong Ballroom 4 on the third floor of Kerry Hotel Pudong, Shanghai. The conference centered on the theme of "AI Transforms Productivity, Making Creativity More Valuable". Through keynote speeches, round - table discussions and other forms, it showcased the new ecosystem of the cultural and entertainment industry driven by AI technology. This conference not only presented the "efficiency revolution" of the general cultural and entertainment industry empowered by technology but also explored the creative boundaries of human - machine collaboration, providing forward - looking guidance for the sustainable development of the global digital entertainment industry.
2025 AI + Entertainment Technology Conference
As a leading technology and new - economy service platform in China, 36Kr has always been keenly aware of cutting - edge technology and business changes. With its profound industry resources, professional top - notch content team, and strong full - platform influence, it can accurately reach practitioners, entrepreneurs, investors, and the general technology - interested population in the AIGC - related fields. In this AI + Entertainment Technology Conference, 36Kr participated as a partner. From the perspective of a professional media, it comprehensively presented the highlights and cutting - edge insights of the conference, released trend interpretations based on its authoritative platform, led industry discussions to enhance the conference's popularity and influence, and provided multi - angle support for the conference.
Morning Session: Technological Leap · Visual Revolution
Li Dongdong, the special host of this conference, founded the vertical media and venture - capital platform [Geek Movie] focusing on "technology + film and television" in 2015. As a cooperative support partner of this conference, Geek Movie also helped the conference bring rich and professional content to users.
Li Dongdong, Founder and CEO of Geek Movie
Wang Chuan, the vice - president of commercialization at Shengshu Technology, introduced the actual implementation and application of Vidu AI in video content creation. In his view, the current video large - scale models have passed the technology accumulation stage and now emphasize how to be quickly applied to content production scenarios in various industries. For example, Vidu can already achieve multiple functions such as game scene construction, photo social networking, cultural and tourism check - ins, AI companionship, and interactive short dramas. In the future, video large - scale models will become more real - time, high - definition, and capable of infinite iterative generation.
Wang Chuan, Vice - President of Shengshu Technology
Song Yachen, the founder of VAST, discussed the IP practice issues of current 3D - AIGC entertainment assets. VAST is an AI company focusing on the research and development of general 3D large - scale models, committed to creating mass - level 3D content creation tools to build a 3D UGC content platform. Now, through Tripo Studio and the upcoming Tripo 3.0, they continue to make technological contributions to the 3D generation field. In the sharing on that day, Song Yachen introduced the company's existing intelligent 3D asset generation technology, which can be widely applied to many different content fields such as art development, space and scene design, game gameplay expansion, and creative marketing display.
Song Yachen, Founder of VAST
Zheng Shuliang, the CEO of Beijing Lingxin Intelligent Technology Co., Ltd. and the vice - president of Beijing Zhipu Huazhang Technology Co., Ltd., talked about the possibility of the super - anthropomorphic technology leading the immersive entertainment and education revolution. He said that AI has become an indispensable technology for humans and will eventually have both rational and emotional abilities. Starting from GPT - 4.5, AI has begun to have the ability of empathy and support. In the future, it may be able to simplify the abstract emotional understanding process based on "emotional computing". Then, AI will be able to transform into real "intelligence", such as changing from NPC to NPA (Agent), building a real and self - consistent Agent society in the virtual world, or providing various support behaviors such as teaching, psychotherapy, and emotional companionship.
Zheng Shuliang, Vice - President of Beijing Lingxin Intelligent Technology Co., Ltd.
Yang Sheng, the CEO of Pule Interactive Technology, gave a speech titled "The Era of the 'Super Kitchen' Ignited by AI". He believes that the maturity of AIGC can accelerate the incubation of IPs, and there will be more scenarios in the industry applying AI in the future. By introducing the AI workflow, the goal of creators is to increase the efficiency of the core links of content production several times, so as to ensure that the content, creativity, and IP can achieve their maximum value. A high - quality IP can bring greater commercial value in the subsequent links. At the same time, it can also free creators from repetitive labor, allowing them to have the energy for higher - dimensional artistic exploration. Yang Sheng emphasized that "technology serves people, and the ultimate goal is to stimulate and safeguard the precious original intention of creation."
Yang Sheng, CEO of Pule Interactive Technology
At the same time, Li Wenhao, the planning director of Pule Interactive Technology, also talked about how AI has changed from a toy to a tool from the perspective of a content creator. In the past, editors often encountered problems such as creative deviation, hallucinated information, and lack of control during the creation process. As a smart enough auxiliary tool, AI can understand the creative intention, assist in inspiring inspiration, and handle tedious work on behalf of the creator. Based on such needs and changes, Li Wenhao proposed the "editorial department simulator", that is, to create a dedicated editorial department for creators. Of course, even with AI, it can never completely replace screenwriters. The well - known screenwriter Ban Qu emphasized in the sharing that "the ultimate measure of creation is humans", and the tool itself can never replace the artists who use the tools.
Ban Qu, Well - known Screenwriter
Li Wenhao, Planning Director of Pule Interactive Technology
In the round - table discussion session with the theme of "How can AI and creators collaborate? More possibilities for commercialization", the guests had a lively discussion. This round - table meeting was hosted by Liu Shiwu, the game editor - in - chief of 36Kr. From the industrial perspectives of the guests, Yang Sheng, the CEO of Pule Interactive, believed that AI technology will quickly narrow the quality gap between dynamic comic dramas, live - action short dramas, and traditional animations, and may disrupt the existing content forms within the next year. He also pointed out that young non - professional creators are showing unique effects with the help of AI tools. The key to IP adaptation lies in obtaining the aesthetic recognition of the original author, and the future competition focus will shift to the integration of offline channel resources. Liu Tingting, the brand and market leader of Shengshu Technology, emphasized that AI brings surprises, and the commercialization of Vidu video generation is earlier than expected. Effective breakthroughs in core technical issues such as consistency, controllability among multiple subjects are the prerequisites for the large - scale implementation of AI. In the future, it will promote the IP development model of "one fish, multiple uses", enhance the interaction with users, and release the co - creation potential of creators and users. Chen Hangjie, the director of the cultural and tourism department of Zhijiang Unlimited Capacity Technology, pointed out that the traditional centralized film and television production model can no longer keep up with the times, and the development of AI + film and television is the future trend. The integration of culture and tourism needs to rely on AI to generate story - based IP images. He called on the industry to cultivate "translation - type talents" with both technical understanding and aesthetic ability, and to build a new creative paradigm based on the practical experience of producing hundreds of projects a year. Zheng Liang, the executive director of Shanghai Futeng Private Equity Fund, suggested finding a balance among production cost, word - of - mouth, and communication power. There are three directions for the incubation of AI - native content IPs: the extension of subsequent content of existing IPs, the enrichment of new IP content, and the co - creation of content and IPs by consumers and large - scale models. He hopes to establish a data - link feedback mechanism from creation to content consumption in the future to continuously iterate AI creation and creative capabilities, and then improve the overall efficiency of the industry more efficiently.
From left to right, the guests are: Liu Shiwu, Game Editor - in - Chief of 36Kr; Yang Sheng, CEO of Pule Interactive Technology; Liu Tingting, Brand and Market Leader of Shengshu Technology; Chen Hangjie, Director of the Cultural and Tourism Department of Zhijiang Unlimited Capacity Technology; Zheng Liang, Executive Director of Shanghai Futeng Private Equity Fund
Afternoon Session: Scene Implementation · Coexistence of Reality and Virtual Reality
Xia Lixue, the co - founder and CEO of Wuwen Xinqiong, gave a speech titled "The Evolution of AI Technology Drives the Innovation of Creative Paradigms". He pointed out that the impact of artificial intelligence on the game industry is shifting from surface - level applications to core productivity. Currently, AI technology is gradually and thoroughly reconstructing the R & D process, content production methods, player interaction experience, and even the business model of the game industry. Therefore, the production of AIGC is not just a single - point model call but a challenge to a whole set of platform and engineering capabilities. Based on this, Wuwen Xinqiong is committed to becoming the preferred computing power operator in the era of large - scale models, providing a unified interface covering mainstream open - source or closed - source models such as LLM, image, and video, building a perfect AIGC model service ecosystem, and relying on its powerful AI Infra capabilities to build an integrated development and service platform for ComfyUI from development to hosting to support the efficient delivery and stable operation of AIGC applications.
Xia Lixue, Co - founder and CEO of Wuwen Xinqiong
Wang Wenbin, the founder and chairman of Boli Technology, shared his views on "New Materials for 3D Printing: From Prototype Manufacturing to Mass Production". As a high - tech 3D printing enterprise with a full industrial chain centered on materials, Boli Technology started from material research and invented the HALS 3D printing technology. Compared with traditional 3D printing, its speed is up to 100 times faster, the control of the printed surface layer texture is better, and the anti - fatigue performance of the material is improved by more than 10 times. Wang Wenbin said that with the advent of the AI era, 3D printing technology has more room to play its value, and the company has also launched innovative products such as 3D - printed shoes, bags, bicycle seats, ergonomic pillows, and cultural and creative peripherals into the market.
Wang Wenbin, Founder and Chairman of Boli Technology
The round - table discussion with the theme of "Can AI bring the 'Singularity Moment' to contemporary game art?" was hosted by Guo Fu, the game writer of 36Kr, focusing on "AI games". Li Yingli, the external cooperation director and the chief representative of ecological cooperation of VAST, emphasized that its Tripo generation tool has optimized the model generation to 95% completion within 10 minutes through continuous iteration, significantly reducing the creation threshold for professional and ordinary users. She also pointed out that AI can reduce communication costs and accelerate the implementation of creativity in game development, and has significant potential in the intelligent agent social interaction scenario. Yang Sheng, the CEO of Pule