Frontline | Zhu Huarong of Changan Automobile: I see plenty of opportunities. The production and sales target for 2030 is 5 million vehicles.

"I've found that the world facing Changan is vast, and I see nothing but full of opportunities."

On July 30th, Zhu Huarong, the Party Secretary and Chairman of China Changan Automobile Group Co., Ltd., sighed at a media communication meeting.

On June 5th, an announcement from Changan Automobile showed that with the approval of the State Council, a spin - off of China South Industries Group was implemented. Its automotive business was separated into an independent central state - owned enterprise, with the State - owned Assets Supervision and Administration Commission of the State Council (SASAC) fulfilling the responsibilities of the investor. On July 29th, with the approval of the State Council, China Changan Automobile Group Co., Ltd., a central automotive enterprise directly under the responsibility of SASAC, was officially established.

Thus, Changan Automobile has become the third central - state - owned automotive group after FAW and Dongfeng.

On July 30th, the first media communication meeting was held after the establishment of China Changan Automobile Group. At the meeting, the core management team of China Changan Automobile Group made a collective appearance, introduced the business structure, and outlined the development prospects of the new Changan.

Changan Automobile first announced the "Intelligent Leadership 2030" strategy, aiming to move towards a "world - class electric vehicle brand".

By 2030, China Changan Automobile aims to produce and sell 5 million vehicles, among which new - energy vehicles will account for over 60%, and overseas sales will account for over 30%. "Strive to rank among the top ten global automotive brands and become a world - class automotive brand."

Specifically, by 2030, the proportion of Changan Automobile's overseas sales will reach 35%, and a total of 30 new models will be launched.

Meanwhile, Changan Automobile will be driven by full - domain AI to build a "1 + 4" super - technology system.

In terms of products, Changan Automobile will build a "3 - vertical and 3 - horizontal" product layout before 2030 and launch a total of 30 new models.

To achieve the above goals, Changan Automobile plans to invest over 100 billion yuan in R & D before 2030 and recruit no less than 500 top - notch industry experts before 2030.

Currently, Changan Automobile has formed three brand matrices.

The Avatr brand focuses on "high appearance, high intelligence, and high value" to create a new global luxury intelligent electric vehicle brand, "fully undertaking the strategic mission of China Changan Automobile Group to move forward and upward".

In terms of product planning, in 2026, Avatr's first million - level six - seat flagship product will be launched along with two other new models;

By 2030, Avatr will launch 17 new products, forming a comprehensive product matrix covering sedans, SUVs, and MPVs.

The Changan Qiyuan brand is positioned as an "intelligent mobile life expert", targeting mainstream family users and providing products that integrate diverse life scenarios with excellent cost - performance.

It is reported that the Changan Qiyuan Q07 Laser Edition, positioned as a smart SUV for the whole family, will be launched in September; while the Changan Qiyuan A06, a comfortable new sedan, is expected to be launched in the fourth quarter; a new pure - electric small SUV, the B216, is expected to be launched in the fourth quarter.

As the family product matrix continues to expand, Changan Qiyuan aims to achieve a monthly sales volume of over 50,000 units and strive to rank among the top 5 mainstream new - energy brands.

The Deepal brand targets the mid - to high - end mainstream new - energy market, offering a tech - sporty brand of pure - electric/extended - range products priced between 150,000 and 300,000 yuan for global young - minded new - energy users.

Deepal has carried out joint R & D with Huawei's Kunpeng ADS SE in the intelligent field, launching the only SUV and sedan under 200,000 yuan equipped with Huawei's Kunpeng intelligent driving system; Huawei's full - stack technology has been installed in the Deepal S09, and it will be among the first to upgrade to ADS4 along with ADS3.3 and HarmonySpace 5.

In the overseas market, several Deepal models have been introduced to five regions including Southeast Asia, the Middle East and Africa, Central and South America, Eurasia, and Europe, covering 66 countries and regions.

The new - energy vehicle industry in China is rising rapidly, and the newly re - launched Changan is also chasing more ambitious goals.