Great pet supplies are here! Ingredients and fresh food lead product innovation | World Research Consumer Index Product List Vol. 55

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During this monitoring period, Xianlang Low-temperature Baked Cat Food, Red Dog Hairball Remover Paste, and Natural Balance High-protein Cat Food ranked in the top three of the list with comprehensive popularity indexes of 1.77, 1.64, and 1.61 respectively.

The pet food track continues to be segmented, and functionalization, fresh food, and refinement lead product innovation

From the perspective of segmented categories, the pet food market has been segmented into three major tracks: functional staple food, fresh food subscription, and baked snacks. Brands have made breakthroughs through processes such as low-temperature baking, biological small molecule extraction, and freeze-drying to preserve freshness. Among them, functional staple food is upgraded through technological innovation. Xianlang Low-temperature Baked Cat Food maintains the first place by retaining nutritional activity through low-temperature technology; Chengshiyikou P40 series meets high-end needs with a 40% crude high-protein content, and at the same time, the product has been upgraded with 10% freeze-dried flavor, achieving high popularity in sales; Natural Balance builds a professional barrier with its "high-protein" and "grain-free" formula. This confirms that process innovation and ingredient upgrading have become the key for brands to break through the situation.

Secondly, the nutritional products track focuses on the precise health needs of pets. Red Dog Hairball Remover Paste solves the core pain points of cats such as difficult defecation and frequent retching. Medipet Chondroitin enters the joint health market with its "small molecule and easy to absorb" technology; WisFreeze-dried uses the concept of "Fairy Cube" to enhance fun and nutritional retention, focusing on pet oral health problems. At the same time, fresh food and snacks have achieved refined progress. "Sheba" imported staple food cans blur the boundary of snacks with their "staple food-level nutritional formula design"; Joyzone Duck Jerky emphasizes the high quality of "natural original cut". The above trends all reflect consumers' strong demand for fresh, convenient, and natural diet simulation. The "anthropomorphic" quality standards (no additives, full-price nutrition) and convenient forms (ready-to-eat) drive growth.

Intelligent technology and anthropomorphic emotions reshape the pet lifestyle, and emotional consumption breaks the category boundary

In addition to pet staple food, anthropomorphic consumption of pet supplies has penetrated into all aspects of pet life. In the list, in addition to two smart cat litter boxes ranked high, pet clothing, pet toys, etc. all reflect the consumption trend of pets' "refined life".

Specifically, the automatic cat litter boxes of Hommi and Xiaopei, with the core selling points of "hands-free", "remote monitoring", and "health data analysis", rank sixth and seventh in the list. Their popularity closely follows that of staple food products, confirming that "saving time and effort" has become the core pain point for urban pet owners. Smart products are being upgraded from basic functions (automatic cleaning) to health management (such as excrement monitoring) and interactive experience (APP control), constructing a closed-loop ecosystem for scientific pet-raising. In addition, the perception of pets as "family members" promotes the boundless expansion of consumption. Lavwill Cooling Clothes feature a "three-layer cooling technology fabric", transplanting human outdoor technology into the pet field to meet the new scenario of "traveling with pets"; Bello Pet Stroller directly hits consumers' psychology of "traveling with a baby" by emphasizing "lightweight folding" and "detachable cage". These products perfectly transplant the human consumption logic (fashionable clothing, convenient travel, health management) into the pet field, reshaping the pet lifestyle.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes the main lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and clothing accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home improvement, automobile consumption, toys, models and musical instruments, pet supplies, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index Monitoring Platform

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the data provided as much as possible, but we cannot rule out some errors or deviations caused by the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third-party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.