The floor price exceeds 200,000 yuan per square meter. A second-generation wealthy person from Zhejiang has won the bid for a new national land king.

The national record for the highest unit - price land plot has been refreshed again, directly breaking through the 200,000 yuan per square meter mark.

On July 25th, the last three residential land plots in Shanghai's sixth batch of land auctions were put up for sale. The most eye - catching plot, Plot 051 - 11 in the XH - 02 (TPL) unit in Xuhui District, after 28 rounds of bidding, was finally won by Shanghai Qixiang Wangyu at a price of 1.225 billion yuan, defeating China Overseas and the China Merchants + Xufang consortium. The transaction floor price of 200,257 yuan per square meter set a new national record for unit - price land.

Location of the land plot

Before this, the previous national record - holder for the highest unit - price land plot also came from Shanghai. In February this year, Shanghai Jingtou acquired a residential land plot in Jing'an Temple (a land plot transferred through agreement), with a floor price of 162,338 yuan per square meter.

01 In the Prime Location of Shanghai, There May Be Fewer Than 20 Housing Units

Location of the land plot

The land plot is located in the Xuhui Hengfu Historical and Cultural Area. Its original site was the Boxuelou Hotel of Shanghai Jiao Tong University. It is bounded by Tianping Road to the east, Huashan Road to the west, Guangyuan Road to the south, and Plot 051 - 10 to the north. The land area for transfer is 4,705.49 square meters, with a plot ratio of 1.3 and a building area of 6,117.14 square meters. The maximum height limit for above - ground buildings is 15 meters.

According to the plan, the future development will be high - end villas in the historical style. The salable residential area is about 5,200 square meters. Calculated at an average of 300 square meters per unit, the future volume will not exceed 20 units, making it extremely scarce.

Actually, even before the land auction, this plot was already destined to become the highest - unit - price land plot in Shanghai and even in the whole country. The starting floor price was 163,600 yuan per square meter (the starting unit price for salable residential areas was 192,000 yuan per square meter), which was already the highest in the history of national land transfer.

The nature of this land plot was not originally for residential use and was adjusted in May this year:

① The original commercial and office mixed - use land (C2C8) in the original regulatory plan was adjusted to Class II residential group land (Rr2).

② Part of the Class I residential group land (Rr1) was adjusted to Class II residential group land (Rr2).

③ According to the ground - line verification, part of the residential group land (Rr1) was adjusted to public green space (G1).

④ The plot ratio of Plot 051 - 11 (Rr2) shall not exceed 1.3.

⑤ The height limit along Huashan Road was adjusted from 40 meters to 15 meters.

In terms of location, the land plot is located in the Xuhui Hengfu Historical and Cultural Area, which is one of Shanghai's 44 historical and cultural areas. It is reported that the Hengshan Road - Fuxing Road Historical and Cultural Area is one of the largest and most historically - building - dense areas in Shanghai, covering a total area of 7.66 square kilometers (4.3 square kilometers in Xuhui), including 950 excellent historical buildings and more than 4,000 preserved buildings.

Xuhui Hengfu Historical and Cultural Area

Due to its prime location in Shanghai, the surrounding resources of the land plot are very rich. Across the road to the west of the plot is Shanghai Jiao Tong University. To the north is Nanyang Model Junior High School. Not far to the south is the China Welfare Institute International Peace Maternity and Child Health Hospital. To the southeast is Zhongshan Hospital Affiliated to Fudan University. Within a radius of 1 kilometer, there are many shopping malls such as Sun Hung Kai One ITC, Bailian Xuhui Commercial Center, and Grand Gateway 66, as well as primary and secondary schools such as Fudan Primary School, Hongqiao Road Primary School, Xuhui Middle School, and Shanghai No. 54 Middle School. Hengshan Park and Xujiahui Park are also nearby, providing high - end living resources.

Of course, there are four subway lines (Lines 1, 9, 10, and 11) intersecting nearby. However, those who can afford this project in the future probably won't care much about this.

Near the land plot, the prices of villa products are quite high. The listed second - hand price of the single - family villas in the World Garden to the north exceeds 460,000 yuan per square meter, and the listed price of No. 305 Hunan Road also exceeds 390,000 yuan per square meter.

02 Cross - industry Land Acquisition

Shanghai Qixiang Wangyu Real Estate Co., Ltd., which won this land plot, was registered on January 17th this year, with Ye Shuqi as the legal representative. It is rumored that Ye Shuqi acquired this land as an asset allocation for her family. If this is true, there may be no sales information about this project in the new - housing market in the future.

Shanghai Qixiang Wangyu Real Estate Co., Ltd.

According to the rumored information, the family behind her is the Ye Huabiao family of Zhejiang Yifeng Group. Ye Huabiao is Ye Shuqi's father. Ye Huabiao from Taizhou, Zhejiang, is known as the "King of Automobile Molds". The Yifeng Group he founded is mainly engaged in the production of large - scale automobile panel molds and components. Currently, the group has manufacturing bases in more than 10 cities across the country, and its customers include SAIC Volkswagen, GM, Beijing Benz, BMW, etc.

During the glorious era of the real estate industry, Ye Huabiao took a conservative attitude towards this popular market at that time. He once said: "For an entrepreneur to succeed, focusing on the industry he is familiar with is the key." And the automobile industry is the one he is most familiar with.

Later, his two daughters, Ye Shuqi and Ye Shuxiang, entered the group and were in charge of different businesses. It is reported that the elder daughter is responsible for asset management, and the younger daughter is responsible for automobile - related businesses. Since then, the Ye family has actively ventured into the real estate industry. In October 2021, Chengdu Qixiang Automobile Technology Co., Ltd., with Ye Shuqi as the legal representative, acquired a 71 - mu commercial land plot in the Dong'an Lake area of Chengdu's Longquanyi District. It is currently under construction, and its registered name is Chengdu Qixiang Commercial Center.

In 2025, several real estate companies under the family were established one after another. In January, Shanghai Qixiang Wangyu Real Estate Co., Ltd. and Chengdu Qixiang Wangyu Real Estate Co., Ltd. were established. In March, Shanghai Qixiang Hongqi Real Estate Co., Ltd. was established. In May, Shanghai Yingjia Real Estate Co., Ltd. was established. In these real estate companies, besides Ye Shuqi as the legal representative, Ye Shuxiang's name also appears frequently, either as a shareholder or an executive. And Ye Shuqi also appears in companies such as Shanghai Jinshu Automobile Technology Co., Ltd. and Shanghai Jiashu Asset Management Consulting Co., Ltd., where Ye Shuxiang is the legal representative.

Although the two sisters are in charge of different businesses, there is an integration among the automobile, real estate, and finance industries. It can be said that with the two sisters united, they can achieve great things. The Ye family's business map is also constantly expanding.

It is not a new thing in the real estate industry for the Ye family, which has a background in the automobile field, to acquire land across industries. As early as 2018, Xiaomi and TAL (education) acquired two land plots in Zhuxinzhuang, Beijing. In the real estate industry in deep - adjustment, the differentiation in the land market has intensified, attracting many cross - industry players.

Some cases of cross - industry land acquisition

Last year, companies like Beike and Bosideng successfully became landowners in cities such as Xi'an and Shanghai. In March this year, Zhongxin Real Estate, jointly established by Zhejiang Sihai Spandex and Shaoxing textile enterprises, acquired a residential land plot in Chengdu's Chenghua District at a premium rate of nearly 40%. In addition to the plot in Chengdu, it has also won three land plots in its home base, Shaoxing, since its establishment more than a year ago. In April, Taikang Life Insurance acquired a nursing - home land plot in Suzhou at the reserve price.

In the shrinking and quality - improving land market, private enterprises from cross - industries not only bring more freshness to the real estate market but also endow the real estate industry with more possibilities. In the future, this cross - industry trend may continue.