The pre - sale of the LeDao L90, a large SUV available for 193,900 yuan, has started, targeting the Li L9.
At this year's Shanghai Auto Show, the LeDao L90 made its official debut. Although test drives were not available at that time, when Li Bin and LeDao's Yu Bin sat in the front trunk and demonstrated fishing on - site, many spectators were indeed attracted by the unique front - trunk design of the new car.
On the evening of July 10th, the LeDao L90 officially started its pre - sale. Lei Technology/EvLink was invited to cover the event online. The official pre - sale price starts from 279,900 yuan. If purchased with the battery rental option, it only costs from 193,900 yuan, which means you can buy the LeDao L90 with the money for a LeDao L60. This is probably the large pure - electric SUV with the lowest threshold for taking delivery of the vehicle currently.
Screenshot: LeDao Auto's official live broadcast
LeDao's brand image is closely aligned with family users, and space is indeed one of the main factors for family users when purchasing a car. However, looking at the current sales volume of the pure - electric SUV market, without a good charging environment, family users tend to choose hybrid SUVs without range anxiety.
So, what exactly are the reasons for LeDao L90 to convince family users to make a purchase?
A Different Pure - Electric SUV: No Anxiety about Range and Space?
At the beginning of the press conference, Li Bin, the founder of NIO, mentioned two other large three - row SUVs - the Toyota Highlander and the Li L9, which are representatives of the fuel - powered and hybrid - powered vehicle camps respectively. However, after praising these two models, Li Bin then showed a VCR of complaints from owners of hybrid and fuel - powered three - row SUVs.
In summary, owners of these non - pure - electric SUVs hope to get a three - row SUV with no range anxiety and sufficient space. Range and space are exactly the two aspects that Li Bin spent the most time on in this press conference.
As is well - known, NIO is the car company that has made the greatest efforts to expand its energy - replenishment system. As of July 10th, 2025, NIO has built 3,400 battery - swapping stations, has 26,713 NIO charging piles, and has connected to over 1.3 million third - party charging piles.
Screenshot: NIO's official website
At the beginning, Li Bin didn't emphasize the range and power consumption per 100 kilometers of the LeDao L90. Instead, he shared real - life experiences such as "driving 10,000 km relying on battery - swapping stations" and "it's sufficient to use only NIO's charging and swapping stations in the north", aiming to let consumers form the subjective perception that "NIO's pure - electric vehicles have no range anxiety".
It was not until the second half of the press conference that Li Bin revealed the range capabilities of the LeDao L90. It comes standard with an 85kWh battery, has a pure - electric range of 605 km, and its power consumption per 100 kilometers is 14.5 kWh, the lowest in its class. Its drag coefficient is only 0.25Cd. These figures are quite competitive in the large pure - electric SUV market.
Screenshot: LeDao Auto's official live broadcast
In the view of EvLink, for a large pure - electric SUV, which is unlikely to have low energy consumption, even if it has strong range parameters, consumers may still feel anxious. Only a powerful energy - replenishment system can make up for this. This is why many family users still only consider fuel - powered vehicles with higher energy - replenishment costs. That's why Li Bin was willing to spend so much time explaining NIO's energy - replenishment facilities.
Screenshot: LeDao Auto's official live broadcast
Space is what family users care about, and this is exactly where pure - electric SUVs have an advantage. It's true that fuel - powered and hybrid SUVs don't have range anxiety, but due to the presence of internal combustion engines, the space potential of three - row SUVs has never been fully exploited.
At the press conference, Li Bin directly claimed that "the LeDao L90 is the first large three - row SUV that can truly solve the pain points of space experience", showing great confidence in the storage capacity of this large pure - electric SUV.
Screenshot: LeDao Auto's official live broadcast
After removing the internal combustion engine, the LeDao L90 has a 240L front trunk, which can hold two 20 - inch suitcases, one children's suitcase, and still have room for a backpack. The basic volume of the rear trunk reaches 670L, capable of storing "10 suitcases for 6 people", while the storage capacity of SUVs in the same class is only around 300L.
According to Li Bin, the idea of improving storage capacity is not just about simply creating more space, but also minimizing the volume of other hardware as much as possible.
Screenshot: LeDao Auto's official live broadcast
For example, the drive motor installed in the LeDao L90 has a volume of only 37L, with a volumetric power density of 9.2kW/L, leading the industry. The LeDao L90 directly uses an intelligent fuse, which has 88% less volume compared to traditional luxury cars and can also cut off power intelligently.
This car - building concept also brings very considerable seating space. The cabin has a longitudinal effective space of 4195mm, effectively solving the discomfort problem of third - row passengers.
Screenshot: LeDao Auto's official live broadcast
The LeDao L90 aims to capture market share from fuel - powered and hybrid SUVs not only through its range but also through a "combination punch" in the areas of range and space, competing with three - row SUVs such as the Highlander and the Li L series. If it loses one of these two advantages, the future of the LeDao L90 will be uncertain.
At least for now, as a pure - electric SUV, the LeDao L90 doesn't have obvious flaws in these two aspects. Behind this is NIO's large - scale energy - replenishment system and its experience in the family - car market.
The Most "NIO - flavored" LeDao Car Ever
After talking about range and storage capacity, let's take a look at other capabilities of the LeDao L90 to see if it is qualified as a large - sized family SUV.
First, let's talk about the comfort features that family users value. The LeDao L90 is equipped with an 8.8L intelligent all - electric refrigerator that only consumes 2 kWh of electricity per week, zero - gravity seats, silent power - closing doors, third - row seats with 38 - degree electric adjustment, 100% fully - shaded dual - electric sunshades, and the LeDao Sound audio system.
Screenshot: LeDao Auto's official live broadcast
Moreover, a 35 - inch AR - HUD, a 17.2 - inch 3K high - definition central control screen/ceiling entertainment screen, and an 8 - inch rear - seat scenario screen are also included. It's worth mentioning that the central control screen is equipped with a Qualcomm Snapdragon 8295P cockpit chip and the Coconut 2.0.0 system, with an AI computing power of 60TOPS. In terms of user experience, it is quite similar to NIO models. The most obvious difference is that NIO offers the "visible emotional value" Nomi.
Regarding the intelligent driving section that other car companies would emphasize, Li Bin didn't spend too much time explaining it. The key points are that it comes standard with 45 active and intelligent safety assistance functions including end - to - end AEB, and LeDao has 170 million kilometers of real - vehicle group - intelligence verification. The large amount of data and algorithm accumulation make LeDao's assisted driving more human - like.
Screenshot: LeDao Auto's official live broadcast
Friends who follow automotive news may know that Li Bin is a proponent of "lightweight design". He doesn't advocate using large - capacity and heavy batteries. Therefore, the LeDao L90 only weighs 2250kg, lighter than fuel - powered cars such as the BMW X7 and the Mercedes - Benz GLS 450. The word "might" in the PPT is just Li Bin's modesty.
Screenshot: LeDao Auto's official live broadcast
On this basis, the LeDao L90 is also equipped with the same permanent - magnet synchronous motor as the NIO ET9, NIO's flagship sedan. The total power of the four - wheel - drive version is as high as 440kW, enabling it to achieve a 0 - 100km/h acceleration time of 4.7 seconds.
Overall, the LeDao L90 has similar capabilities to NIO models in all aspects. Whether it's intelligent driving, intelligent cockpit, in - car features, or performance, there is no obvious gap compared to NIO models. The only things that make it a LeDao car may be the LeDao logo and the price of the top - end model, which is less than 300,000 yuan.
Li Bin Really Went All Out in This Nearly 3 - hour Presentation
Looking back at the invitation EvLink received, the event time was stated as 19:30 - 21:00. However, it wasn't until 22:16 that the price of the LeDao L90 was announced. In contrast, the pre - sale press conference of the LeDao L60 only took about an hour.
In this nearly 3 - hour press conference, on the surface, Li Bin tried to provide consumers with a more detailed explanation to show that the LeDao L90 is a large pure - electric SUV very suitable for current family users. In fact, it shows that Li Bin has high expectations for this new car.
According to official data, the LeDao L60 has consistently ranked among the top three in the sales list of 200,000 - 300,000 - yuan pure - electric SUVs, and its delivery volume reached new highs in May and June this year.
Screenshot: LeDao Auto's official live broadcast
Compared with itself, the LeDao L60 has good product strength and market feedback. However, it must be admitted that in order to achieve Li Bin's goal of "making a profit in the fourth quarter of this year", the sales data of the LeDao L60 have not met the official expectations.
Previously, Ai Tiecheng, the former president of LeDao Auto, announced that the goal was to deliver 20,000 vehicles in March this year, or he would step down. The fact