Top 15 Brands in Food and Fresh Produce: "Technology + Scenarios" Reconstruct Consumer Value | World Research Consumer Index Brand List Vol. 50

During this monitoring period, Yili, Driscoll's, and Three Squirrels ranked in the top three of the list with comprehensive popularity indices of 1.80, 1.79, and 1.76 respectively.

Image source: Shiyan Big Consumption Index

Dairy products break through health pain points with targeted technologies, and granular scenario marketing reconstructs consumption value

In terms of brand distribution, the dairy product cluster advanced on two tracks this month: "technology-driven health upgrade" and "precise scenario penetration" to reconstruct the consumption value in spring. The changing seasons have given rise to a peak demand for immunity. Yili's Changqing took advantage of the situation to promote products containing patented strains, using cutting-edge probiotic technology to directly address the pain points of intestinal health. Mengniu and Sanyuan focused on breakthroughs in the fundamental technologies of dairy products. The former strengthened the immune properties with fresh milk rich in lactoferrin, while the latter precisely solved the drinking obstacles of lactose-intolerant people with organic A2β-casein milk, transforming biotechnology into perceptible consumption solutions.

In terms of scenario-based innovation, Anmuxi collaborated with other brands to promote portable packages, extending yogurt from the dining table to the spring outing scenario. Through product form innovation, it bound the outdoor light enjoyment moments.

The differentiated competition paths of other brands are also clear. Sanyuan deepened the trust barrier in the high-end track, and the live broadcast room showed the traceability process of the organic pasture in real time, making the concept of "organic" visual and verifiable. Devondale, as a representative of imported brands, entered the health upgrade track with the top formula in the industry, expanding a new battlefield of skimmed milk powder in the traditional milk powder category. The five major brands jointly confirm the trend in the dairy industry: health demands are shifting from generalized concepts to targeted technology solutions, and the refined segmentation of consumption scenarios is becoming the core engine for brand growth.

Fresh produce reconstructs the trust chain with the iteration of fresh-keeping technology and supply chain, and the explicit scenario activates instant consumption

Fresh produce brands reconstructed the cross-border consumption experience with "supply chain technology revolution" and "trust visualization", breaking through both in quality and timeliness.

 Driscoll's took the opportunity of the listing of Yunnan blueberries to conduct a special live broadcast, showing the full-link real scene from the branches to the consumers' hands, locking in freshness and allowing people to enjoy the "berry" goodness. In this way, the efficiency of the supply chain itself became the core competitiveness. Jianaon targeted the instant consumption scenario of high-end fresh fruits and designed a "24-hour active fresh-keeping package" for Philippine pineapples. In some stores, a transparent "on-site cutting station" was set up. The staff packed the products on-site and marked the cutting timestamp, transforming the wholesale-grade products into a fresh food ritual of "what you see is what you get", precisely meeting the dual demands of urban people for quality and convenience.

The two major brands jointly verify the new logic in the fresh produce track: the competition of products has been upgraded from basic fresh-keeping to "trust chain visualization". Through the visualization of technology (cold chain traceability, on-site cutting live broadcast) and scenario reconstruction (instant consumption at the station), the disadvantages of the supply chain are transformed into quality trust assets, redefining the value standard of the global culinary experience.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports in the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track the trends of the consumption market, provide references for enterprise operations, and enhance the comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and clothing accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, maternal and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the data provided as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been officially audited by an independent third-party auditing institution, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.