Let's talk about those "certainties"! The 2025 Overseas Expansion Conference is here, with "craftsmanship" leading to the "world"!

Under the changing situation, explore the new normal of enterprises going global.

Domestic brands are shining on the world stage.

Walking on the streets of New York, you can see the logo of HEYTEA on the glass of milk tea shops; in Southeast Asian supermarkets, the shelves are filled with BaiXiang instant noodles; at the ports in Brazil, domestic new energy vehicles are being unloaded...

With the slowdown of the domestic economic growth, enterprises going global has become one of the few high - growth tracks. According to the data released in the "2024 Global Trust Index of Chinese Brands", the overall overseas trust in Chinese brands has increased by 14 percentage points in three years. For Chinese enterprises, one fact is becoming clearer: To seek breakthroughs, going global is no longer an option but a necessity.

Behind this wave of going - global enthusiasm, from "Made in China" to "Chinese Technology" and then to "Chinese Culture", it is inseparable from the perseverance and focus of Chinese enterprises on "ingenuity". "Made in China" has long shed the label of being low - end and cheap. Chinese high - speed railways, with their advantages of safety, speed and comfort, have become a bright business card of China, and Chinese construction projects can be found in more than 190 countries and regions. Chinese technology is also not to be outdone. The DeepSeek team has helped enterprises in more than 100 countries around the world reduce costs and increase efficiency, shaking the global AI hegemony. The most interesting part is the going - global of Chinese culture. The popularity of works such as "Ne Zha: Birth of the Demon Child" and "Black Myth: Wukong" overseas has not only enabled Chinese culture to "go out" but also "integrate in".

Looking back at the development process of Chinese enterprises going global, from the 1.0 era of selling small commodities from Yiwu overseas, to the 2.0 era of Haier building factories overseas, and now to the 3.0 version - enterprises going global is no longer simply selling products, but providing more and better "Made in China" and "Created in China" to the world.

Enterprises going global has entered the deep - water zone. Next, how can Chinese enterprises have a smooth journey when going global? How can they find "certainty" in uncertainty?

As a new - type service platform deeply involved in technological innovation and business ecosystem, 36Kr has been continuously following and reporting on the globalization process of Chinese enterprises going global, providing rich information and insights for Chinese enterprises. On July 25, 2025, the "From Ingenuity to the World" Going - Global Conference will be held in Qiantang, Zhejiang, to discuss the "certain" things in the going - global journey and help more Chinese enterprises "go out" and "integrate in".

"East Forward 2025", a brand - new IP event created by 36Kr focusing on the fields of globalization and going global, will set up a main venue and a sub - venue, the "Invest in BRICS" - Country - to - Country Cooperation Matching Meeting. The main venue of the conference will be divided into two chapters: "Finding Certainty in Uncertainty" and "Doing Business Globally", focusing on popular going - global fields such as consumption, technology, e - commerce, finance, medical care, and new energy. It will bring together resources from the entire industrial chain, including local governments, platform providers, overseas chambers of commerce, brand owners, service providers, and compliance experts, to achieve cross - industry, cross - regional, and cross - cultural exchanges and promote in - depth resource matching.

In terms of the conference content, guests will share their experiences around the difficulties that brands may encounter when going global, helping enterprises dispel the fog of globalization:

How can brand stories adapt the Eastern taste to the Western palate? How can we cross the invisible "cultural gap"? For technology enterprises, what is the key to winning in the life - and - death game between the speed of technological innovation and the compliance bottom - line?

Why is the cost of the "last mile" of cross - border logistics always so high? When platform rules conflict with local policies, should we compromise or persevere? How can we solve the problem of maladaptation in local operations?

...

This conference will also release the "East Forward 2025 Going - Global Innovation List" with great fanfare, focusing on three core dimensions: "Pioneering Figures", "Innovative Figures" and "Innovative Enterprises", to discover outstanding leaders and enterprises in the wave of globalization and set industry benchmarks.

Meanwhile, the sub - venue, the "Invest in BRICS" - Country - to - Country Cooperation Matching Meeting, will be held on the afternoon of July 25. With the theme of "Building a New High - ground for Open Cooperation and a New Future for BRICS Development", it plans to invite relevant units from the UAE, going - global service providers, representatives of going - global enterprises, etc. It includes sessions such as investment opportunity promotion in the UAE and round - table forums on exploring investment and cooperation models and experiences when going global, aiming to promote exchanges and cooperation among all parties. After the meeting, all parties will focus on practical cooperation and matching in the UAE market.

In the field of enterprise going - global services, currently, 36Kr has formed a full - ecological system from full - trusteeship operations to organizational co - construction and event hosting. This conference will be held in Qiantang, Zhejiang, a new hot - spot for going global. On March 21, 2025, taking the establishment of the China Cooperation Center for Special Economic Zones of BRICS countries as an opportunity, 36Kr helped Qiantang build a world - class open gateway. 36Kr will continue to focus on going - global services, relying on the three pillar services of think - tank research, media brand, and ecological operation, and jointly assist local governments to promote the iteration of enterprises' going - global capabilities.

On July 25, at the Grand Mercure Hotel in Qiantang, Hangzhou, let's witness Chinese enterprises going from "ingenuity" to the "world" together. See you there.

Click on the link below to register for the conference.

https://www.huodongxing.com/event/9814548251700