The "windfall" in the second half of the journey to go global lies in AI innovation.
China's industrial upgrading has profoundly changed the driving forces and competitiveness of Chinese enterprises going global. The core competitiveness of Chinese enterprises participating in globalization is also moving towards the high - ground of technological value.
Looking back at the globalization journey of Chinese enterprises, in the early days, their core competitiveness was mainly built on a strong manufacturing foundation and supply - chain efficiency. Today, with the accelerated globalization of industries such as cross - border e - commerce and consumer electronics, a group of leading Chinese enterprises are upgrading this advantage to a stronger control over technological iteration and brand building through the early application and in - depth integration of AI technology. This also marks that the Chinese forces going global have entered a new stage from "efficiency - driven" to "technology - empowered".
Using AI as a sharp weapon, there are two key points for Chinese enterprises to break through in the global market: innovation in product strength and improvement in productivity.
Under the new logic of going global, the forerunners are still the "absolute hinterlands" of consumer electronics and cross - border e - commerce. As the gathering place of these two characteristic industries, South China is becoming an important window for the globalization of Chinese enterprises. Against this background, on June 24th, the 2025 Alibaba Cloud Summit for Chinese Enterprises Going Global was officially held in Shenzhen. Among them, the "Cross - border E - commerce & Consumer Electronics Sub - forum" attracted wide attention. The forum focused on the technological evolution of AI and cloud computing and the practical experiences of many enterprises, and discussed the globalization implementation practices of cross - border e - commerce and consumer electronics enterprises.
Currently, the imaginative technological wave is being written into real growth cases by Chinese enterprises going global.
01
From Passive Localization to Active Innovation
The alluring "fruits" of AI are bringing new challenges and opportunities.
The common feature of the consumer electronics and cross - border e - commerce fields is that they test both "digital capabilities" and "product hard power". For example, in the category of intelligent terminals, the core selling point is the intelligent experience driven by AI. Therefore, in emerging markets, how to bring users an ultimate experience through AI innovation and the supporting technical guarantee have become major challenges. Secondly, in terms of product innovation ability, for intelligent hardware to build a moat, continuously optimizing the intelligent application ecosystem is also indispensable.
Consumer electronics enterprises basically engage in cross - border e - commerce when going global. However, problems such as inventory and logistics risks, multi - platform management efficiency, and refined operation costs in cross - border e - commerce itself greatly test the response ability and operation efficiency of Chinese enterprises.
Currently, enterprises have gradually realized that driving innovation and implementation through AI technology requires thinking about how to introduce appropriate technology and overall solutions from four dimensions: scenarios, data, models, and applications. Starting from scenarios, combined with business and data characteristics, choosing a technology base that matches them and can provide full - stack AI capabilities, and letting AI applications bloom on the base, is a more flexible, efficient, stable, and reliable development path.
This is also the reason why "AI + cloud" service providers represented by Alibaba Cloud are clearly favored in the "deep - water area of going global".
Seewo is an education digital application and service provider that is deploying its global expansion. Its hardware products are reconstructing learning efficiency and experience through the organic integration of consumer electronics and AI applications.
In the domestic market, the reason why Seewo's intelligent tablets have entered 81% of primary and secondary schools across the country lies in AI innovation. Seewo has not only released a large teaching model for teachers but also designed an easy - to - learn AI Agent for children. The increasingly mature ability of AI applications to assist education and accompany learning also depends on the innovation of the technology base.
In terms of technical support, Seewo chose to cooperate with Alibaba Cloud, fully migrating its AI capabilities to the cloud. Based on the Tongyi large - model base, it created an AI Agent for vertical scenarios, and then "summoned" the AI capabilities to hardware devices and software applications through end - cloud collaboration, completing the end - cloud integrated multi - modal interaction. The Tongyi large model performs well in multiple languages, and its base model ability is always at the global top level. Therefore, the development cycle and use threshold of Seewo's multi - modal interaction engine developed based on it have been significantly reduced. At the same time, through Alibaba Cloud's Bailian platform and cloud market, Seewo is flexibly expanding various vertical Agents, enabling applications and hardware to go global simultaneously.
In the process of exploring any market, this is the "hard power" of differentiated innovation. By joining hands with a long - term global infrastructure partner like Alibaba Cloud, Seewo can deeply root in the complex scenarios of the local market, focus on tempering the resilience of products and services, and its future globalization journey will be more stable and calm.
The characteristics of AI applications have found a new landing point for the innovation of Chinese enterprises going global: they can not only bridge cultural differences but also directly reflect the advantages of the technology base in product experience and services.
Nowadays, more and more consumer electronics brands have achieved excellent results in going global with the help of intelligent hardware. This also confirms the current mainstream globalization thinking of Chinese enterprises: from the past passive product selection, OEM, and profit - giving to active technological innovation.
Among them, innovative AI applications and end - cloud integrated AI cloud infrastructure have become new levers to penetrate the value chain.
02
AI Productivity Amplifies Competitiveness
The "replacement" of traditional hardware by intelligent hardware proves that the integration of AI can solve the innovation pressure faced by enterprises going global. In terms of enterprises' refined operation strategies, AI can also amplify the competitiveness of global enterprises through means such as automation, improvement of collaborative efficiency, and maximization of data element applications.
The most easily associated scenario is cross - border e - commerce.
Lazada, a cross - border e - commerce platform founded in 2012, has become an established leading platform in Southeast Asia by this year. It not only focuses on the growth of the number of sellers but also provides higher - quality products and services. For example, it improves logistics efficiency and user shopping experience through localized fulfillment solutions, supplements differentiated high - quality products through fully automated product selection, and provides more incentive platform resources and brand development services for high - quality sellers on the platform.
Therefore, implementing AI applications has now become an important operation strategy for Lazada.
In the process of practice, like many AI application R & D enterprises, Lazada has gone through a process from expectation to "hitting a wall" and then to reflection. The operation chain of cross - border e - commerce is too complex, with many fragmented scenarios and data dimensions. To make AI do a good job, it requires not only prompt engineering but also comprehensive development and optimization from infrastructure to vertical scenario applications. Finally, they found that AI applications need both "grand imagination" and calmness: finding the right technology service provider to jointly disassemble requirements, starting from small scenarios to understand the ability boundaries of large models, and then gradually reconstructing efficiency.
Based on the cloud + AI technology base provided by Alibaba Cloud, Lazada has gradually integrated fragmented requirements into modular application chains.
First, standardizing business opportunity insights, automating product listing operations, and then intelligentizing data feedback. These three links basically cover the scenarios with the highest manual operation costs. Business opportunity scoring and automated product selection correspond to a large number of orders, product pools, feature data, and extraction tasks. Only by building a good infrastructure for the data and computing layers can the automated reasoning and analysis logic of the model and application layers be accurate. Therefore, Lazada chose to use Alibaba Cloud's big - data computing service MaxCompute, real - time data warehouse Hologres, and artificial intelligence platform PAI to complete the infrastructure from data to AI, and then used the base model ability of the Tongyi large model and Alibaba Cloud's Bailian platform to complete the intelligent link from product selection to operation.
At the same time, Alibaba Cloud's strategy of a global cloud - computing network is highly consistent with the market expansion goal of cross - border e - commerce platforms, which is to target and hit any market.
Lazada's story represents the competitive pressure of e - commerce platforms in the intelligent era: when the optimization space for supply - chain and labor costs is approaching saturation, AI automation has become the most effective solution.
For cross - border sellers themselves, the imagination of AI has also become an inevitable path for innovation and optimization.
Anker is one of the most successful intelligent hardware technology brands going global in recent years. However, as its brand effect has begun to stand out and there are more and more "challengers" behind it, the pressure on product R & D and the supply chain has also increased. Against this background, Anker has chosen to fully embrace AI.
Anker believes that AI can redefine many product categories and brands. Therefore, it is necessary to fully embrace AI productivity not only at the product end but also at the R & D and operation ends because innovation in the workflow will inevitably drive product innovation. Currently, Anker has integrated AI applications from product R & D, product testing to operation decision - making.
In the quality control (QC) link of production and manufacturing, based on the image recognition and understanding ability of Tongyi Qianwen - VL, Anker Innovations has achieved accurate and automated detection of product appearance defects, improving the quality inspection efficiency. At the same time, with the help of Lingyang Dataphin, Anker Innovations efficiently integrates scattered data collection and integration links, constructs a unified, standardized, and high - quality data asset system, and provides a reliable data insight foundation for product R & D optimization and precise marketing placement. In terms of the intelligent interaction experience of products, Anker Innovations' audio brand soundcore's intelligent headphones plan to carry out in - depth cooperation with Alibaba Cloud in the fields of intelligent interaction and AI search, aiming to jointly provide users with a more natural and higher - quality AI interaction experience.
In this regard, not only consumer electronics brands based on cross - border e - commerce but also digital service providers focusing on the wave of going global resonate. For example, cross - border SaaS and cloud - native AIGC products. JoggAI, an e - commerce marketing service provider, has been widely recognized in the cross - border e - commerce field through in - depth exploration of AI creation, with solutions for digital human live - streaming and voice - over cloud retail marketing to acquire customers, and has accumulated more than one million enterprise customers.
JoggAI, an AI - driven video creation platform, is a "new force" under the AIGC creation dividend. With a stunning AI avatar video generator, JoggAI has quickly gained a unique ecological position in the short - video era. Compared with e - commerce consumer goods, the pain points of digital products going global are more concentrated: network experience, data compliance, and content differentiation and consistency in different regions.
To solve the above problems, JoggAI chose to cooperate with Alibaba Cloud. Based on the secure and compliant global infrastructure provided by Alibaba Cloud, JoggAI can build a low - latency and highly available global network architecture to meet the high - standard requirements of overseas users for response speed and service continuity. At the same time, the powerful ability of the Tongyi large model better supports JoggAI's content creation needs in scenarios such as digital human short - video script generation, product selling point extraction, and multi - language adaptation. To meet the real - time reasoning needs of overseas digital human services, Alibaba Cloud provides globally deployed AI computing power infrastructure, significantly improving content generation quality and reasoning efficiency. Relying on the underlying technical support, JoggAI can create more competitive AI content products, continuously lead in the fierce competition in the overseas market, and achieve continuous growth in the global share of AIGC services.
From cross - border platform merchants with deep accumulation to emerging AI startup teams, the global AI cloud - native experience represented by Alibaba Cloud is inspiring each enterprise's AI application integration points in a "thousand enterprises, a thousand faces" way for global business.
03
Provide Global Infrastructure for Chinese Enterprises "Born Global"
In 2025, the biggest threshold for enterprises going global in terms of localization is no longer the maladaptation to cultural policies but whether business scenarios can be more accurately identified and implemented.
Ultimately, the first value of going global is not to start from scratch in a different market but to combine existing experience and core capabilities with local business characteristics and scenarios, achieve rapid matching and implementation output, so as to form an engine for enterprises to gallop in global opportunities.
All of this requires a globally consistent digital "chassis" to support.
Currently, there are not a few AI infrastructure service providers making efforts. However, there are not many manufacturers that have done "global service infrastructure" for the scenario of going global - including adaptation in many aspects such as global cloud service nodes, world - class technology and product matrix, authoritative international compliance certifications, and local support - and at the same time have a standardized open ecosystem. This is where Alibaba Cloud's advantage lies.
First, Alibaba Cloud's globally deployed infrastructure resources bring global R & D collaboration and consistent intelligent experience under cloud - native capabilities to the "high - value - added technology going global" industries represented by consumer electronics. In the cross - border e - commerce field, Alibaba Cloud's agile and elastic cloud infrastructure can efficiently handle sudden traffic fluctuations, while ensuring the continuous stability and flexible expansion of digital services, providing solid support for the smooth operation of global business.
Second, the open - source ecosystem of the Tongyi large model and product tools required for AI applications such as Bailian, PAI, and big data provided by Alibaba Cloud enable enterprises to either achieve independent development and deployment or directly call services on demand, which is very effective for the rapid replication and trial - and - error of business. At the same time, Alibaba Cloud is also promoting the internationalization of AI products. For example, the international version of Alibaba Cloud Bailian also provides more efficient and cost - effective model API services for Chinese enterprises going global.
Finally, in terms of local compliance, Alibaba Cloud has achieved more than 150 security and compliance certifications. It will also strengthen compliance capability building in the future and share Alibaba's own experience of going global to help Chinese enterprises solve complex IT compliance problems in global markets.
The acceleration and universalization of all services are based on the real needs of thousands of enterprises going global. Currently, the innovation ability of Chinese enterprises is constantly surging forward. With the determination of being "born global", they have already traveled a long way.
The experience upgrade brought by technological innovation to users will never be hindered by national boundaries and geopolitics. However, those who set off earlier always have a clearer vision to seize the time window.
In the era of AI cloud - native, it is the first time for Chinese enterprises to face the opportunity of using digital and intelligent upgrading to enhance their global competitiveness. Behind the resilience of enterprises, they need the firm support of technology service providers and the exchange and sharing of benchmark enterprises going global.
And Alibaba Cloud's global cloud also accompanies Chinese enterprises going global into their best era.