Top 15 Beauty and Personal Care Brands: Advancements in Whitening and Sunscreen Demands | The World Research Consumer Index Brand List Vol. 49

During this monitoring period, beauty and skincare brands Chanel, Estée Lauder, and Lancôme ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.78, 1.69, and 1.59 respectively.

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Advancement of Whitening and Sunscreen Demands: Brands Drive Product Form and Technological Innovation through Niche Scenarios

As summer approaches, sunscreen and whitening have become hot spots in the competition among beauty and personal care brands. Anessa, a professional sunscreen brand, made its first appearance on the list. By accelerating the iteration of sunscreen technology, it returned this month with a Pokémon co - branding after a four - year hiatus, launching a new co - branded version of the Anessa Golden Bottle with Pokémon. Additionally, it has launched popular products such as "sunscreen sprays" and "sunscreen serums" targeting niche scenarios like sensitive skin, whitening, and children's use.

In the high - end sunscreen market, Lancôme holds an important position. Products like its white tube sunscreen and Pure UV products are priced between 500 - 1000 yuan or even higher, meeting the needs of high - end consumers for high - quality sunscreen products. Among domestic brands, Proya, with its high - cost - performance positioning and the official announcement of "National Fairy" Liu Yifei as its brand ambassador in February, has generated significant buzz on social media. Its products such as the Super Film Pink Tube and Super Film Silver Tube have been selling well.

Brands on the list such as Dior and Saint Laurent, which have advantages in cosmetics, are vigorously promoting base makeup products like "sunscreen foundation" and "sunscreen cushion compacts", meeting consumers' demand for "efficient protection + even skin tone + delicate makeup effect" in one step, blurring the line between skincare and cosmetics.

This reflects that consumers not only want to comprehensively resist multiple light damages but also quickly improve uneven skin tone and dullness. At the same time, they require the products to have a comfortable texture, be non - sticky, not affect subsequent makeup application, and even have a natural tinting effect. Safety and compatibility with different skin types (especially sensitive skin) are also important considerations.

The Rise of the Olfactory Economy: Personal Care Products with Scents Become the Key to Healing the Mind and Storing Memories

From a niche perspective, with the rise of the olfactory economy, beauty and personal care brands emphasize the emotional value that specific fragrance notes bring to users in product development and marketing.

Among them, high - end brands are deepening their fragrance universes: Chanel, with the heritage of classic perfumes like No. 5, is continuously expanding its body care line with the same fragrance notes, such as shower gels and body lotions, creating an immersive olfactory experience. Dior and Saint Laurent's perfume lines have also extended to luxurious personal care products such as perfume shower gels, floral body lotions, and hand creams, upgrading daily care to a sensory SPA.

Brands like L'Oréal Paris are making fragrance products more accessible and functional. Their products not only emphasize cleaning and nourishing functions but also focus on describing the fragrance layers of top, middle, and base notes and the "pleasure" and "relaxation" they bring. "Long - lasting fragrance in scented shampoos" and "pseudo - body fragrance after shower" have become important selling points. Domestic brands such as Kefumei and Winona have also added extremely light soothing herbal scents to their functional products for sensitive skin to enhance the sense of comfort and peace during use.

Notably, scent has become a key link for brands to establish a deep emotional connection with users and convey their lifestyle concepts. Whether the product's "olfactory story line" is unique, high - end, and resonates with consumers directly affects purchasing decisions and brand loyalty.

List Explanation

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Hot Event List", and other main lists, as well as extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for business operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automotive consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

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Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that market conditions may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be held legally liable for any losses or damages caused by the use of the information in this report.