The proportion of women in the real estate agency industry has risen to over 40%.

When the TV series "All Is Well" starring Sun Li was broadcast in 2019, it was at the peak of the real estate industry. As a second - hand housing agent, Fang Sijin's income was strongly correlated with the rise in housing prices. The way she dealt with clients relied not only on her professionalism but also extremely on the manpower strategy and high - intensity customer development.

2019 was the peak of the real estate industry. By 2025, real estate agencies had entered a critical situation. During the six - year period, the real estate industry had undergone drastic changes, and the living conditions of real estate agents had also changed significantly.

Comparing the "Survival Report of One Million Real Estate Agents" released by 58.com and Anjuke in 2019 and 2025, the data shows that the proportion of practitioners under the age of 30 decreased from 54.6% to 37.5%, while the proportions of practitioners in the 31 - 40 and 41 - 50 age groups increased accordingly.

On the one hand, as agents' years of service increased, their jobs became more stable, and the proportion of those with 5 - 10 years of work experience had reached 23.3%. On the other hand, the real estate industry was becoming less and less attractive to young people.

Data source: 58.com, Anjuke

Meanwhile, the proportion of female agents continued to climb. The report shows that in 2025, the proportion of women among real estate agents was 42.2%, an increase of 4 percentage points compared with 38.2% in 2022 and a rise of 6.3 percentage points compared with 2019.

Data source: 58.com, Anjuke

The educational background of real estate agents has also been continuously improving. In 2025, the proportion of practitioners with a college degree or above reached 55%, surpassing the 45% of those with a high - school/secondary - school education or below. Among them, agents with a college degree accounted for 38.1%, those with a bachelor's degree accounted for 16.4%, and those with a postgraduate degree or above accounted for 0.5%.

In 2019, the proportion of practitioners with a college degree or above was 49.6%.

Data source: 58.com, Anjuke

Compared with the peak period, the working logic of real estate agents has also changed greatly. Online customer acquisition and interaction, as well as AI tools, have become more important. Live - streaming and short - videos have gradually become new "battlefields" for real estate agents. After entering the buyer's market from the seller's market, homebuyers tend to "sell first and then buy", and the maintenance of housing sources and customer resources has become the top priority of agents' current work.

Statistics from the 58 Anjuke Research Institute show that more than half of real estate agents use AI tools, and more than 70% of agents spend more than half an hour learning every day for "self - improvement".

In April 2025, the number of second - hand housing listings in 100 cities was close to 2.7 million, a year - on - year increase of 18.6%. Against the background of abundant housing supply, agents can screen suitable housing sources in the market according to the personalized needs of homebuyers. Cold calling has become an important choice for many agents to develop housing sources due to its cost - effectiveness.