Top 15 automobile consumption brands in March: The integration of new energy and intelligent driving technologies | The brand list of the Shiyan Consumption Index

During this monitoring period, BYD, Volkswagen, and Toyota ranked in the top three of the list with comprehensive popularity scores of 1.93, 1.82, and 1.79 respectively.

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Deep integration of new energy and intelligent driving technologies, brands enter the in - depth stage of technology through ecological construction

From the perspective of brand distribution, multiple new energy vehicle brands are on the list and launched new models in March. The deep integration of new energy and intelligent technologies has become the core trend.

Among them, the 2025 XPeng G6 was launched on March 13. The whole series of this model is standard - equipped with the Turing AI intelligent driving system and intelligent cockpit. Within just 7 minutes of its launch, the number of large - order bookings exceeded 5,000. Leapmotor launched its new - generation global model, the Leapmotor B10. It not only introduced the high - level intelligent driving system with lidar to the 120,000 - yuan market segment but also achieved cost control and performance breakthroughs through its in - house R & D technology across the board.

The Avita 06 was officially launched, positioning as a mid - sized car with both pure - electric and range - extended power options, further enriching its product matrix and enhancing its competitiveness in the mid - to high - end new energy market. In addition, the Lynk & Co EM - P twin models started the LYNK Flyme Auto 1.8.0 update push, adding functions such as CarPlay and HUAWEI HiCar and optimizing the Carlink experience. The boundary - less ecosystem was upgraded again. Xiaomi Auto ranked first in social media popularity in March. In addition to the hot sales of the SU7 model, it may be related to its high - speed collision and explosion accident.

Under this competitive logic, users comprehensively consider intelligent driving, cockpit experience, and battery life. They are no longer satisfied with the surface of "electrification" but pursue the in - depth synergy of "intelligence + electrification".

From "same price for gasoline and electric vehicles" to "channel sinking", leading brands engage in a "mental battle" for the sinking market

From a segmented perspective, as the penetration rate of new energy vehicles in first - and second - tier cities approaches saturation, the competition focus of leading brands has shifted from the price war of "same price for gasoline and electric vehicles" to the competition for the minds of users in the grass - roots markets (third - and fourth - tier cities and counties). Channel sinking is not simply low - price dumping but achieves a win - win situation between brand influence and market growth through product stratification, localization of service networks, and targeted marketing.

As the top - ranked brand, BYD's core strategy for attracting new customers is "technology for all". In March 2025, it launched a limited - time price cut for non - intelligent driving version models of the Dynasty and Ocean series. The starting price of the Qin L DM - i dropped to 89,800 yuan, and the Song PLUS DM - i dropped to 119,800 yuan, accelerating the market penetration of intelligent driving functions.

Volkswagen plans to open 36 new dealerships in the first quarter and continues to promote its channel expansion strategy, especially in third - and fourth - tier cities and below. Toyota reached a strategic cooperation with the "Jiucar GO" platform and granted the platform the exclusive annual underwriting right for all current models of the Corolla 1.2T. The aim is to tap the car - buying potential of the sinking market by leveraging the digital capabilities and county - level deep - cultivation strategy of the "Jiucar GO" platform.

Explanation of the list

The Shiyan Consumption Compass series of index reports is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports for corresponding scopes. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass series of index lists continuously monitors the following industries:

3C digital products, footwear, clothing, and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models, and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data precipitation from the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It cannot be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by using the information in this report.