The third Beijing factory of Xiaomi Auto is here. It acquired the land for 635 million yuan. New factories may be built in Wuhan and Shanghai.

Here comes Xiaomi's third automobile factory in Beijing!

According to a report by CheDongXi on June 20th, recently, the Development and Construction Bureau of Beijing Economic - Technological Development Area announced a land transfer notice. The notice shows that Xiaomi Jingxi Technology Co., Ltd. won the bid for Plot 0110 in Block YZ00 - 0606 of Yizhuang New City for 635 million yuan. Xiaomi Jingxi Technology Co., Ltd. is 100% owned by Xiaomi Smart Technology Co., Ltd.

Xiaomi wins the bid for a new plot in Yizhuang New City

The notice shows that the area of this land is 485,000 square meters, and its use is for industrial purposes with a usage period of 50 years. As early as May 16th, when the Development and Construction Bureau of Beijing Economic - Technological Development Area put the land up for tender, it was specified that this land would be used for the construction of a new - energy intelligent connected vehicle and parts manufacturing project.

The use of the new plot won by Xiaomi

On the other hand, this plot is also adjacent to Xiaomi's first and second automobile factories in Beijing. Therefore, it is almost certain that this plot will be built into Xiaomi's third factory in Beijing.

This also means that Xiaomi Automobile has started to accelerate the construction of factories to achieve higher production capacity.

01. The second - phase factory in Beijing is nearly completed, and there may be more factories in the planning

This is not the first time Xiaomi has obtained a new plot in Yizhuang. As early as last July, Xiaomi won the bid for Plot 0106 in Block YZ00 - 0606 of Yizhuang New City, which is the location of Xiaomi's second automobile factory in Beijing.

Comprehensive implementation plan for the planning of Plot 0106 in Block YZ00 - 0606 of Yizhuang New City

After obtaining the plot, Xiaomi immediately started the construction of the factory. The environmental assessment information shows that the construction period of this factory is 10 months. In terms of time, the construction of Xiaomi's second factory is almost completed.

Judging from Xiaomi Automobile's strong execution ability, the new plot obtained this time may become a new factory for Xiaomi Automobile by this time next year.

In fact, Xiaomi's automobile factories may not be limited to these three in Beijing. It is rumored that Xiaomi Automobile also plans to build two super - factories in Wuhan and one super - factory in Shanghai.

It is reported that Xiaomi's first automobile factory in Wuhan will be located in the General Aviation Industrial Park of Wuhan Economic - Technological Development Area. At the beginning of this year, Xiaomi officially recruited for positions such as automobile factory project manager and environmental health and safety management in Wuhan. The construction of this factory may have entered the substantial preparation stage.

Xiaomi Automobile recruits factory - related positions in Wuhan

There are also reports that Xiaomi Automobile may cooperate with Dongfeng Motor to use its idle production capacity (such as the Yunfeng Factory in Wuhan Economic Development Zone) to produce new cars.

Although Xiaomi and Wuhan Economic Development Zone have not issued an official notice yet, the construction of Xiaomi's Wuhan factory is almost a certainty.

Similarly, Xiaomi Automobile is also recruiting for positions in multiple fields such as manufacturing, project management, and logistics in Shanghai, indicating the possibility of a Xiaomi Automobile factory in Shanghai.

Xiaomi Automobile recruits factory - related positions in Shanghai

However, there is not much specific information about Xiaomi's Shanghai automobile factory at present.

Judging from the distribution of the domestic automobile industry, it is reasonable for Xiaomi Automobile to choose Beijing, Wuhan, and Shanghai to build factories.

As Xiaomi's headquarters, Beijing has given Xiaomi a lot of policy support. Moreover, due to the presence of BAIC New Energy and Beijing Benz factories in the Yizhuang area of Beijing, the automobile industry chain is relatively complete. Therefore, Xiaomi's first automobile factory chose to be located here.

Wuhan is also a place with a very complete domestic automobile industry chain. Automobile companies such as Dongfeng, XPeng, and Lotus (Lotus Cars) have already established automobile factories in Wuhan.

Emotionally speaking, as a native of Hubei, Lei Jun has previously planned and built a Xiaomi smart home appliance factory in Wuhan. It is not impossible to continue building an automobile factory.

The reason for choosing Shanghai is also relatively simple. The Yangtze River Delta region represented by Shanghai is the most developed area in the domestic automobile industry chain. Both Jiading and Lingang have become important parts of the Chinese automobile industry. If Xiaomi builds an automobile factory here, it will reduce a lot of logistics and transportation costs.

On the other hand, Xiaomi also has an automobile R & D center in Shanghai, which has laid a certain foundation.

02. The Xiaomi SU7 is still in short supply, and more new cars are coming

The reason for Xiaomi to accelerate the construction of new factories is also very simple.

Since the delivery of the Xiaomi SU7 began, there has been an obvious shortage of supply. The delivery time has exceeded one year at most. So far, the delivery time for locked orders of the Xiaomi SU7 is still more than 30 weeks.

Xiaomi SU7

Some people complained that after Lei Jun started making cars, he "owed a lot of cars".

Improving production capacity and delivering new cars as soon as possible has become the top priority for Xiaomi Automobile. The first - phase factory of Xiaomi Automobile has entered a two - shift production mode, and the production capacity has been maximized, with two to thirty thousand new cars produced per month.

On the other hand, Xiaomi's second new car, the YU7, will be officially launched next week. According to the information previously revealed by Lei Jun, after the technology press conference of the Xiaomi YU7, the number of users who left a deposit is three times that of the SU7 during the same period.

The appearance of the Xiaomi YU7

Judging from this data, the Xiaomi YU7 will probably be a popular model.

This means that the production capacity pressure on Xiaomi Automobile is even greater. Even if Xiaomi's second - phase factory in Beijing can be put into production soon, it will still face the pressure of production capacity ramping up in the early stage. The first - phase factory may even need to allocate production capacity to the YU7.

In this way, the production capacity pressure on Xiaomi Automobile is still very obvious.

To solve the production capacity pressure, Xiaomi can only increase the production capacity of existing factories on the one hand and continue to build new factories on the other hand.

According to the information circulated on the Internet, Xiaomi Automobile is still developing a mid - to large - sized extended - range SUV. When this car is officially launched, a corresponding factory will be needed for production.

Spy photos of what is suspected to be Xiaomi's third car are exposed (source: Internet)

Therefore, the production of this car will probably be transferred to the Wuhan factory.

Xiaomi Automobile may be the most unique new - energy vehicle startup in China. For other startups, a core problem to solve in the early stage is to sell cars, and production capacity will not be the key factor restricting the development of automobile companies. However, Xiaomi Automobile has no problem selling cars from the beginning, and production capacity has become the biggest constraint on its development.

After having these experiences, it is not difficult to understand Xiaomi's foresight in building more new factories.

03. Conclusion: Xiaomi goes all out to ensure production capacity

Xiaomi Automobile has created a miracle in the Chinese automobile industry. In its first year in the automobile industry, it achieved the delivery of 135,000 new cars in just 9 months.

Since this year, Xiaomi Automobile has been able to stably deliver more than 20,000 cars per month, and is very close to selling 30,000 cars per month. And this is only the result of one model. With the production of more models, Xiaomi's sales will further increase.

On the premise of having no problem selling cars, production capacity has become the biggest problem that Xiaomi Automobile needs to solve. With the commissioning of more factories, this problem may be alleviated.

This article is from the WeChat public account "CheDongXi", author: Juice, editor: Zhihao. Republished by 36Kr with permission.