Denying liquidation and dissolution, and with the production of "old models" worth 40,000 yuan set to start, will BAOYING Automobile be "resurrected"?

After disappearing from the public eye for a long time, BAONENG Automobile announced its "return" again with a rumor - refuting statement.

"Although some companies are shown on the National Enterprise Credit Information Publicity Platform as 'the enterprise has issued a dissolution public notice', 'the enterprise has filed a liquidation group record', 'the enterprise is making a statement of invalidating the business license', etc., the company's operations are all normal." On June 17, a "statement on the company's normal operation" appeared on BAONENG Automobile's official social media account. The content was aimed at the recent rumors about the "dissolution" of BAONENG Automobile and its affiliated companies.

According to the National Enterprise Credit Information Publicity System, BAONENG Automobile Technology Co., Ltd., Shenzhen Qianhai Ruizhi Investment Co., Ltd., Xi'an BAONENG Automobile Co., Ltd., BAONENG Automobile Sales Co., Ltd. and other companies issued "cancellation records/announcements" at the beginning of this month. The reason for cancellation is "the dissolution reasons stipulated in the articles of association have occurred"; BAONENG Automobile R & D (Shenzhen) Co., Ltd. has issued a dissolution public notice and is making a statement of invalidating the business license.

"Although some senior management personnel such as directors and supervisors of the company have left, it does not affect the normal operation of the company. All business of the company is carried out normally without any impact." BAONENG Automobile said that new cars will be launched in the near future.

One day before BAONENG Automobile denied liquidation and dissolution, Youbaoli announced the resumption of production at BAONENG Automobile's Shenzhen factory and the resumption of production of the Youbaoli A3, and simultaneously launched a city recruitment plan. The recruitment of Youbaoli's sales channels is divided into two categories - Type I stores (retail + owner services + after - sales + delivery + charging) and Type II stores (physical vehicle display + test drive + retail business). The recruitment cities include Fuyang, Quanzhou, Anyang, Changzhou, Xi'an, Kunming, Wenzhou, etc.

As a passenger - car brand under BAONENG Automobile focusing on small electric vehicles, Youbaoli released the application information of the Youbaoli A3, which is positioned as a mobility vehicle with a starting price of 40,000 yuan, on the Ministry of Industry and Information Technology as early as 2022, and mass production started one year later. At that time, the goal of this car was to "produce and sell 20,000 vehicles in 2023".

While the official is refuting rumors and resuming production of models, BAONENG Automobile is also "recruiting talents". According to a reporter from a third - party recruitment platform, the recruiter "Xiangfei New Energy Automobile Group" has more than 50 positions available, including base director (whole vehicle), financing director, legal affairs director, etc. The company profile shows that this company is "Shenzhen Xiangfei Automobile Group".

Tianyancha shows that the aforementioned recruiter has a close connection with BAONENG Automobile. The two major shareholders of Shenzhen Xiangfei Automobile Sales Co., Ltd. (hereinafter referred to as "Shenzhen Xiangfei") are Shenzhen Zhuokai Enterprise Management Co., Ltd. and Shenzhen Fengyu Enterprise Management Co., Ltd. (hereinafter referred to as "Shenzhen Fengyu"), holding 81.8198% and 18.1802% respectively. The actual controller of the former is Huang Jing. The list of enterprises controlled by Huang Jing and Shenzhen Fengyu includes Kunshan BAONENG Automobile Co., Ltd., Harbin Youbaojia Automobile Sales Co., Ltd., etc.

In recent years, news about BAONENG Automobile has been mostly associated with "unpaid salaries for employees", "dealers demanding payment", "product delays", "selling land and factories", etc. During this period, there have been many rumors about "resurrection after suspension of production". After signing a "Restructuring Investment Agreement" with WM Motor through Shenzhen Xiangfei, there has been no news about the goal of "resuming production of the new WM Motor in 2025".

"Compared with self - reform, difficulties in the capital chain and supply chain, in the current rapidly changing and increasingly competitive market, the crisis of market trust is the most worthy issue for BAONENG Automobile to pay attention to." Some industry insiders analyzed that consumers' distrust may make it difficult for BAONENG Automobile to maintain normal production and sales.

This article is from the WeChat official account "GEM Observation". The author is Zhang Yipeng. It is published by 36Kr with authorization.