Jomoo's Evolution: A Reconstruction of the Bathroom Industry in the AI Era
What kind of era are we living in today?
This is a question that sparks diverse opinions. However, there is an answer that is getting closer to a consensus: the era of AI for all is quietly approaching. Buzzwords like "When in doubt, turn to DeepSeek", "Manus codes are hard to come by", and "Robots crossing the finish line at full speed" are stringing together the collective memories of the first half of 2025.
Just as ducks are the first to sense the warming of spring water, industries and enterprises were the first to detect this technological energy before the general public. When DeepSeek broke the international top - level standard with low computing power costs, China achieved a historic leap from technological catch - up to partial leadership in the AI track. The in - depth development of AI is not limited to the technical field alone. Its influence is spreading layer by layer to the vast territory of the real economy, represented by China's manufacturing industry.
Leading enterprises in fields such as automobiles, home appliances, consumer electronics, clothing, shoes and hats, and household bathroom are leveraging AI computing power to drive efficiency improvement and model innovation. For example, Haier is building the future picture of a smart home with its cluster of "lighthouse factories" and artificial intelligence. BYD is driven by both intelligent technology and electrification innovation, redefining the coordinates of mobile travel with its Xuanji architecture and large AI models. In a less - noticed field, Jomoo, a leading enterprise in the household bathroom industry, is quietly exploring the in - depth integration of AI and bathroom scenarios, reconstructing the organizational ecology between people, space, and society through technological innovation, aesthetic design, green health, and humanistic care.
AI triggers industrial transformation
These practices also confirm the assertion of He Fan, the dean of the China Development Research Institute at Shanghai Jiao Tong University and the author of Variables: the core advantage of China's manufacturing industry has been upgraded to "systematic resilience to cross cycles", and AI is the key tool to forge this resilience.
In 2015, an article titled "Buying a toilet lid in Japan" sparked a heated social debate and completely woke up millions of "bathroom people" and bathroom enterprises in China. Coincidentally, in the same year, the country first proposed the "Made in China 2025" development strategy. From the establishment of scientific and technological self - reliance and self - improvement as the "strategic support" for national development to the inclusion of "Artificial Intelligence +" as an independent chapter in the Government Work Report for the first time in 2025, China is relying on the synergy of its institutional advantages, super - large - scale market, and innovation ecosystem to promote artificial intelligence as a new engine for national rejuvenation.
Now, a decade has passed. What changes have actually taken place in Made in China, represented by traditional bathroom products? In the next decade, how will Chinese bathroom brands break the "shackles" of technological bottlenecks and lead the global bathroom industry's technological transformation? Let's wait and see.
China's manufacturing industry ushers in the AI revolution
Currently, the in - depth integration of artificial intelligence and the manufacturing industry is like the precise meshing of gears, driving the systematic reconstruction of the entire chain including R & D design, production and manufacturing, channel sales, and scenario services, and promoting the transformation of the industrial model from "mass production" to "intelligent customization". Breakthroughs have been achieved in multiple sub - fields.
In the automotive field, AI is reshaping the underlying logic of the industry, promoting the transformation of the industry from "mechanical industry" to "dual - core drive of electrification and intelligence". In 2024, the penetration rate of intelligent vehicles in China exceeded 40%. Enterprises such as BYD, Li Auto, and NIO relied on large AI models and intelligent driving systems to achieve a leap from "product export" to "export of technical standards" in the international market. The intelligent upgrade in the home appliance field is even more remarkable. AI is effectively solving the problem of "functional homogenization" in the industry and building an integrated home intelligent ecosystem of "perception - decision - service". The overseas revenue of intelligent products of leading home appliance enterprises such as Haier and Midea accounts for more than 40%, establishing the brand perception of "Made in China = high - end experience" in the high - end markets of Europe and America.
AI drives the intelligent transformation of industries such as new energy vehicles and home appliances
In the household bathroom field, the bathroom space, a hidden and quiet corner in home life, has long played a supporting role in terms of functionality. This space, which is close to the human body and bears high - frequency usage, is leveraging AI to trigger a "five - dimensional transformation" - scenarization, home - appliance - like transformation, health - orientation, green development, and internationalization, and is making a magnificent transformation from the background to the forefront. Leading enterprises such as Jomoo and Xiaomu are deeply integrating AI into the bathroom ecosystem. Through AI - empowered scenario reconstruction, they are launching an unprecedented industrial revolution. The bathroom scenario has now become "thoughtful", serving as an entrance for health data, a field for emotional healing, and a terminal for intelligent companionship. Its value boundaries and user expectations are also continuously expanding.
Scenarization: From functional carrier to experience space
What is a scenario? Wu Sheng, the founder of Scene Lab and the proposer of the scenario methodology, believes that a scenario is a new entry point for the connection between people and business. Time is defined by scenarios, products serve scenarios, and experiences are integrated through scenarios. In the AI era, the bathroom will be "closest to people and have the most real scenarios". He predicts that if the past decade was the golden age of the intelligentization of single bathroom products, then in the next decade, "scenarization" will undoubtedly become the core engine for the upgrade of the bathroom industry and even the entire manufacturing industry.
In fact, the trend of "scenarization" has been first implemented in the consumer electronics field. Huawei's "1 + 8+N" all - scenario smart life strategy is a deep practice of "scenarization": with the mobile phone as the core entrance and the HarmonyOS as the connection hub, it connects eight types of main smart terminals such as PCs, tablets, and smart screens, as well as a wide range of IoT devices, realizing seamless experience transfer in multiple scenarios such as work, home, travel, and sports and health.
In contrast, the traditional bathroom space has long been confined to "functional splicing" and "single - product splicing". Toilets only solve the problem of sewage discharge, showers control water output independently, and mirror cabinets simply serve as storage spaces. Each product is designed and operated independently. Users are forced to switch commands and repeat settings among multiple devices, resulting in a fragmented experience and a lack of interaction. Undoubtedly, this product - centered model can no longer meet the needs of the new consumer era where experience is paramount and cannot satisfy the growing emotional value and needs of young users.
Data source: ByteDance Marketing Cloud
A survey by ByteDance Marketing Cloud shows that 62.5% of users prioritize space intelligence when purchasing bathroom products, surpassing "more abundant functions" (61.5%) and "more practical functions" (59.4%), highlighting that the scenarized experience has become the core demand. The evolution of AI capabilities provides the technological foundation for meeting this demand. Chinese bathroom brands represented by Jomoo are actively identifying consumer and market needs and are leading the way in this trend.
At the end of May this year, Jomoo Group globally launched two scenario - based brands, Jomoo AI BATH and Xiaomu YOUNG BATH, at its "AI Awakening, Scenario Reborn" technological innovation press conference. Among them, Jomoo AI BATH reconstructs the new bathroom experience through four scenarios: new toilet use, new shower, new washing, and new safety. For example, in the toilet - use scenario, relying on AI non - sense recognition technology, the user's toilet - use habits are intelligently recognized, and the toilet lid is automatically flipped up and down, and functions such as deodorization and dehumidification are executed. In the shower scenario, the system coordinates changes in lighting, fragrance, and water temperature to create an emotional healing scenario. In the washing scenario, the AI voice digital human automatically broadcasts the weather and itinerary reminders and provides real - time oral health detection. In the safety scenario, a safety alarm system is installed to monitor abnormal situations such as numb legs and falls due to sitting on the toilet for too long, oxygen deficiency due to soaking in the bathtub for too long, and slippery floors in the bathroom.
Jomoo AI BATH scenarios
"These practices are not simply the accumulation of single - point functions, but the continuous perception of user behavior and active care by the space." Lin Xiaowei, the operating president of Jomoo Group, said. It is reported that the technological foundation behind this transformation comes from the AI capability matrix built by Jomoo: it is equipped with the DeepSeek large model for semantic understanding, builds a user portrait system to remember preferences, and introduces an AI voice digital human as the space interaction hub, equipping the bathroom with an intelligent brain that can "perceive, think, and empathize". From the appearance design to the usage flow, from environmental regulation to data connection, the bathroom is transforming from a "passive container" to an "active caregiver".
Undoubtedly, scenarization has become a global consensus in the manufacturing industry. The fundamental reason is that it directly addresses human needs, being warmer than parameters and closer to the essence of life than independent functions. Jomoo has completed a systematic industrial leap in the underestimated bathroom scenario through technological deep - diving, product reconstruction, and experience innovation. This not only marks that Jomoo is leading a new scenario revolution in the bathroom industry but may also become a fulcrum for Chinese bathrooms to leverage the global industry paradigm upgrade.
Home - appliance - like transformation: Reconstructing the value boundaries of the bathroom
When "scenarization" reconstructs the space experience, its tangible carrier, intelligent hardware, is continuously upgrading with the impetus of technology, constantly breaking through functional boundaries and releasing application value. Just as new energy vehicles have reshaped cars into a "third space" that integrates entertainment, companionship, and a life assistant, the attributes of bathroom products have also been deeply extended by technology, undergoing a revolutionary leap from "hardware bathrooms" to "intelligent terminals". In simple terms, when bathroom products are "powered on", this industry is accelerating its transformation towards a "home - appliance - like" model, which holds great imagination and possibilities.
This transformation is first due to the upgrading of national policies and standards. In 2024, the State Administration for Market Regulation announced that starting from July 1, 2025, products such as intelligent toilets must pass the China Compulsory Certification (3C certification) before they can be launched on the market. This move marks that the state has officially included intelligent bathrooms in the home - appliance management system. For bathroom enterprises, there are both opportunities and challenges; for Jomoo, the opportunities outweigh the challenges.
Beyond policies, market feedback also confirms the trend. Referring to the mature experience and path of the home - appliance industry, AI - empowered products are becoming the core engine for industrial growth. According to data from Aowei Cloud Network, 59% of consumers regard AI intelligence as the primary factor when purchasing home appliances. The proportion is even more obvious among high - income groups with a monthly income of over 15,000 yuan, rising to 65%. This change in demand is highly consistent with the characteristics of bathroom consumers migrating towards quality, personalization, and intelligence.
Data source: Aowei Cloud Network
The core of the "home - appliance - like" transformation of the household bathroom is actually the dual iteration of user needs and manufacturing thinking - using technology to redraw the product capability quadrant and break through the traditional value boundaries of the bathroom. Take Jomoo, one of the first to pass the 3C certification, as an example. Jomoo is reconstructing its product system with "home - appliance - like" technological language. Its industry - leading, independently developed intelligent toilet flipping and flushing technology, because of being "powered on", uses an intelligent motor and a structure without a jet nozzle to achieve "drainage instead of flushing", completely subverting the traditional toilet flushing history. It is reported that this technology reduces the flushing noise to as low as 38 decibels and effectively solves the problems of aerosol splashing and odor return. Moreover, Jomoo has also upgraded capabilities such as a cleaning robot hand, ultra - fine bubble water, one - key quick - detachable nozzles, and a odor - removing and fragrance - refreshing system. The moment the toilet is connected to electricity, it brings users comfort, health, and self - pleasing value beyond cleaning.
Jomoo's intelligent toilet flipping and flushing technology
From the technical architecture, interaction logic to the usage experience, Jomoo is redefining the technological bathroom from the perspective of an intelligent terminal. The product is no longer a static item but a dynamic service carrier. This logic is similar to Haier's Three - Winged Bird's thinking of "from electrical appliances to butlers". It is worth mentioning that Jomoo has chosen to build an AI - powered terminal system in the more private and body - interactive bathroom scenario, taking the lead in establishing an intelligent home - appliance language system for the bathroom industry.
Industry insiders analyze that the "home - appliance - like" transformation of bathroom products is not simply transforming bathroom products into home appliances like refrigerators or air conditioners. Instead, it gives the bathroom space "home - appliance - level" user thinking, control experience, and interaction habits. When users start to get used to interacting with the bathroom through voice, getting health advice through the mirror cabinet, and even using the intelligent toilet and intelligent bathroom cabinet to predict their physical condition, a new cognitive leap is taking shape, that is, the bathroom scenario will become the smartest terminal in a family, closest to the user's body and mind.
Health - orientation: A new growth track for the household bathroom
Just as the "home - appliance - like" AI wave is gradually penetrating people's daily lives, the industrial perspective is also quietly shifting towards deeper humanistic care and human health. Taking health - orientation as a new coordinate, industries are re - examining how products and services can accurately meet users' essential demands for a quality life. Those who understand users' health pain points better will be able to define the next