Jomoo's Evolution Theory: A Reconstruction of Bathroom Ware in the AI Era
Today, what kind of era are we living in?
This is a question with diverse opinions. However, there is an answer that is getting closer to a consensus: the era of AI for all is quietly approaching. Buzzwords like "When in doubt, turn to DeepSeek", "The hard - to - get Manus code", and "Robots crossing the finish line at full speed" are stringing together the collective memory of the first half of 2025.
Just as ducks are the first to sense the warming of spring water, industries and enterprises were the first to detect this technological energy before the general public. When DeepSeek broke the international top - level performance with low computing power costs, China achieved a historic leap from technological catch - up to partial leadership in the AI race. The in - depth development of AI is not limited to solo efforts in the technical field. Its influence is spreading layer by layer to the vast territory of the real economy represented by Chinese manufacturing.
Leading enterprises in fields such as automobiles, home appliances, consumer electronics, clothing, and home bathroom are empowering through AI computing power to drive efficiency improvement and model innovation. For example, Haier uses its cluster of "lighthouse factories" as the cornerstone and weaves the future picture of smart homes with artificial intelligence; BYD is driven by both intelligent technology and electrification innovation, redefining the coordinates of mobile travel with the Xuanji architecture and large AI models. In a less - noticed field, Jomoo, a leading enterprise in the home bathroom industry, is quietly exploring the in - depth integration of AI and bathroom scenarios, reconstructing the organizational ecology between people, space, and society through technological innovation, aesthetic design, green health, and humanistic care.
AI triggers industrial transformation
These practices also confirm the assertion of He Fan, the dean of the China Development Research Institute at Shanghai Jiao Tong University and the author of "Variables": the core advantage of Chinese manufacturing has been upgraded to "systemic resilience to cross cycles", and AI is the key tool to forge this resilience.
In 2015, an article titled "Buying a Toilet Lid in Japan" sparked a heated social debate and completely awakened millions of "bathroom people" and bathroom enterprises in China. Coincidentally, in the same year, the country first proposed the "Made in China 2025" development strategy. From the establishment of self - reliance and self - improvement in science and technology as the "strategic support" for national development to the inclusion of "AI +" as an independent chapter in the "Government Work Report" for the first time in 2025, China is relying on the synergy of its institutional advantages, ultra - large - scale market, and innovation ecosystem to promote artificial intelligence as a new engine for national rejuvenation.
Now, ten years have passed. What changes have actually taken place in Chinese manufacturing represented by traditional bathrooms? In the next ten years, how will Chinese bathroom brands break the "shackles" of technological bottlenecks and lead the global bathroom industry's technological transformation? Let's wait and see.
Chinese Manufacturing Ushered in the AI Revolution
Currently, the in - depth coupling of artificial intelligence and manufacturing is like the precise meshing of gears, driving the systematic reconstruction of the entire chain including R & D design, production manufacturing, channel sales, and scenario services, and promoting the transformation of the industrial model from "mass production" to "intelligent customization". Breakthrough progress has been made in multiple sub - fields.
In the automotive field, AI is reshaping the underlying logic of the industry, promoting the transformation of the industry from "mechanical industry" to "dual - core driving of electrification and intelligence". In 2024, the penetration rate of intelligent vehicles in China exceeded 40%. Enterprises such as BYD, Li Auto, and NIO relied on large AI models and intelligent driving systems to achieve a leap from "product export" to "export of technical standards" in the international market. The intelligent upgrade in the home appliance field is even more remarkable. AI is effectively solving the problem of "functional homogenization" in the industry and building an integrated home intelligent ecosystem of "perception - decision - service". The overseas revenue of intelligent products of leading home appliance enterprises such as Haier and Midea accounts for more than 40%, establishing the brand perception of "Made in China = high - end experience" in the high - end markets of Europe and America.
AI drives the intelligent transformation of industries such as new energy vehicles and home appliances
In the home bathroom field, the bathroom space, as a hidden and quiet corner in home life, has long played the role of a functional supporting role. This space, which is close to the human body and bears high - frequency usage behaviors, is leveraging AI to trigger a "five - fold transformation" - scenarization, home - appliance - like transformation, health - orientation, green development, and internationalization, and is making a magnificent transformation from the background to the forefront. Leading enterprises such as Jomoo and Xiaomu have deeply integrated AI into the bathroom ecosystem. Through AI - enhanced scenario reconstruction, they have launched an unprecedented industrial revolution. The bathroom scenario has now become "able to think", serving as an entrance for health data, a field for emotional healing, and a terminal for intelligent companionship. Its value boundaries and user expectations are also continuously expanding.
Scenarization: From Functional Carrier to Experience Space
What is a scenario? Wu Sheng, the founder of the Scenario Lab and the proposer of the scenario methodology, believes that a scenario is a new entrance for the connection between people and business. Time is defined by scenarios, products serve scenarios, and experiences are integrated through scenarios. In the AI era, the bathroom will be "closest to people and have the most real scenarios". He predicts that if the past decade is regarded as the golden age of the intelligentization of single bathroom products, then in the next decade, "scenarization" will undoubtedly become the core engine for the upgrade of the bathroom industry and even the entire manufacturing industry.
In fact, the trend of "scenarization" has first been implemented in the consumer electronics field. Huawei's "1 + 8+N" full - scenario smart life strategy is a deep practice of "scenarization": with the mobile phone as the core entrance and the Hongmeng system as the connection hub, it connects eight types of main intelligent terminals such as PCs, tablets, and smart screens and a wide range of IoT devices, realizing seamless experience transfer in multiple scenarios such as work, home, travel, and sports and health.
In contrast, the traditional bathroom space has long been confined to "functional splicing" and "single - product splicing". Toilets only solve the problem of sewage discharge, showers control water output independently, and mirror cabinets simply serve as storage spaces. Each product is designed and operated independently. Users are forced to switch commands and repeat settings among multiple devices, resulting in a fragmented experience and a lack of interaction. Undoubtedly, this product - centered model can no longer sustain itself in the new consumer era where experience is paramount and cannot meet the growing emotional value and needs of young users.
Data source: ByteDance's Marketing Cloud
A survey by ByteDance's Marketing Cloud shows that 62.5% of users prioritize the intelligence of the space when purchasing bathroom products, surpassing "more abundant functions" (61.5%) and "more practical functions" (59.4%), highlighting that the scenario - based experience has become the core requirement. The evolution of AI capabilities provides the technical foundation for meeting this requirement. Chinese bathroom brands represented by Jomoo are actively observing consumer and market demands and are taking the lead in breaking through in this trend.
At the end of May this year, Jomoo Group globally launched two scenario - based brands, Jomoo AI BATH and Xiaomu YOUNG BATH, at its "AI Awakening, Scenario Rebirth" technological innovation press conference. Among them, Jomoo AI BATH reconstructs the new bathroom experience through four scenarios: new toilet use, new showering, new washing, and new safety. For example, in the toilet - using scenario, relying on AI non - sense recognition technology, the user's toilet - using habits are intelligently recognized, and the toilet lid is automatically flipped up and down, and functions such as deodorization and dehumidification are executed; in the showering scenario, the system links the lighting, fragrance, and water temperature changes to create an emotional healing scenario; in the washing scenario, the AI voice digital human automatically broadcasts the weather and itinerary reminders and provides real - time oral health detection; in the safety scenario, a safety alarm system is installed to monitor abnormal situations such as numbness in the legs and falls due to long - time sitting on the toilet, lack of oxygen due to long - time soaking in the bathtub, and slippery floors in the bathroom.
Jomoo AI BATH scenarios
"These practices are not simply the accumulation of single - point functions but the continuous perception and active care of the space for user behavior," said Lin Xiaowei, the operating president of Jomoo Group. It is reported that the technical foundation behind this transformation comes from the AI capability matrix built by Jomoo: it is equipped with the DeepSeek large model for semantic understanding, constructs a user portrait system to remember preferences, and introduces an AI voice digital human as the space interaction hub, equipping the bathroom with an intelligent brain that can "perceive, think, and empathize". From the appearance design to the usage flow, from environmental regulation to data connection, the bathroom is transforming from a "passive container" to an "active caregiver".
Undoubtedly, scenarization has become a global consensus in the manufacturing industry. The fundamental reason is that it directly addresses human needs, being warmer than parameters and closer to the essence of life than independent functions. Jomoo has completed a systematic industrial leap in the underestimated bathroom scenario through technological deep - diving, product reconstruction, and experience innovation. This not only marks that Jomoo is leading a new scenario revolution in the bathroom industry but may also become a fulcrum for Chinese bathrooms to leverage the global industry paradigm upgrade.
Home - Appliance - Like Transformation: Reconstructing the Value Boundaries of Bathrooms
When "scenarization" reconstructs the space experience, its tangible carrier, intelligent hardware, is continuously upgrading with the help of technological potential, constantly breaking through functional boundaries and releasing application value. Just as new energy vehicles have reshaped cars into a "third space" that integrates entertainment, companionship, and a life assistant, the attributes of bathroom products have also been deeply extended by technology, undergoing a revolutionary leap from "hardware bathrooms" to "intelligent terminals". Put simply, when bathroom products are "powered on", the industry is accelerating its switch to a "home - appliance - like" model, which contains huge imagination space and possibilities.
This transformation is first due to the upgrading of national policies and standards. In 2024, the State Administration for Market Regulation announced that starting from July 1, 2025, products such as intelligent toilets must pass the China Compulsory Certification (3C certification) before they can be put on the market. This move marks that the state has officially included intelligent bathrooms in the home appliance management system. For bathroom enterprises, there are both opportunities and challenges; for Jomoo, the opportunities outweigh the challenges.
In addition to policies, market feedback also confirms the trend. Referring to the mature experience and path of the home appliance industry, AI - empowered products are becoming the core engine for industrial growth. According to data from Aowei Cloud Network, 59% of consumers regard AI intelligence as the primary factor when purchasing home appliances. The proportion is even more obvious among high - income groups with a monthly income of over 15,000 yuan, rising to 65%. This change in demand is highly consistent with the characteristics of the migration of bathroom consumers towards quality, personalization, and intelligence.
Data source: Aowei Cloud Network
The core of the "home - appliance - like transformation" of home bathrooms is actually the dual iteration of user needs and manufacturing thinking - redrawing the product capability quadrant with technology and breaking through the value boundaries of traditional bathrooms. Take Jomoo, which was among the first to pass the 3C certification, as an example. Jomoo is reconstructing the product system with the "home - appliance - like" technical language. Its industry - leading and independently developed intelligent toilet flip - flushing technology, because it is "powered on", uses an intelligent motor and a structure without a jet nozzle to achieve "drainage instead of flushing", thus completely subverting the flushing history of traditional toilets. It is reported that this technology reduces the flushing noise to as low as 38 decibels and effectively solves the problems of aerosol splashing and odor return. Moreover, Jomoo has also upgraded capabilities such as a cleaning robot arm, ultra - fine bubble water, one - key quick - detachable nozzles, and a deodorizing and fragrance - refreshing system. The moment the toilet is connected to electricity, it brings users comfort, health, and self - pleasing value beyond cleaning.
Jomoo's intelligent toilet flip - flushing technology
From the technical architecture, interaction logic to the usage experience, Jomoo is redefining technological bathrooms from the perspective of intelligent terminals. Products are no longer static items but dynamic service carriers. This logic is similar to Haier's Three - Winged Bird's thinking of "from electrical appliances to butlers". It is worth mentioning that Jomoo has chosen to build a terminal system powered by AI in the more private and body - interactive bathroom scenario, taking the lead in establishing an intelligent home appliance language system for the bathroom industry.
Industry insiders analyze that the "home - appliance - like transformation" of bathroom products is not simply transforming bathroom products into home appliances like refrigerators or air conditioners but enabling the bathroom space to have the user thinking, control experience, and interaction habits of "home - appliance - level". When users start to get used to interacting with the bathroom through voice, obtaining health advice through the mirror cabinet, and even completing body condition forecasts through intelligent toilets and intelligent bathroom cabinets, a new cognitive leap is taking shape, that is, the bathroom scenario will become an intelligent terminal in a family that is closest to the user's body and mind.
Health - Orientation: A New Growth Track for Home Bathrooms
Just as the "home - appliance - like" AI wave is gradually penetrating people's daily lives, the industrial perspective is also quietly shifting towards deeper humanistic care and human health. Taking health - orientation as a new coordinate, re - examining how products and services can accurately meet users' essential demands for a quality life. Whoever understands users' health pain points better can define the next era.
We can see that