March Sports and Outdoor Brands List: Brands Show a Diverse Distribution Pattern | Brand List of Siyan Consumption Index

During this monitoring period, Li-Ning, Camel, and Nike ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.93, 1.90, and 1.89 respectively.

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The distribution of outdoor sports brands presents a diversified pattern, and marketing has been upgraded from traffic competition to value output

In terms of brand distribution, in the outdoor field, domestic brands such as Camel, Kailas, and Boshihe are developing well. They have won the favor of consumers by improving product quality and cover multiple market segments such as fashion and mass cost - effectiveness. International high - end brands like Arc'teryx are well - known and also occupy a high position in the market. In the sports industry, international traditional brands such as Nike and Adidas still have strong influence, while domestic brands like Li - Ning and Anta are constantly enhancing their competitiveness and gradually rising. Meanwhile, in sub - sectors such as yoga, fitness, and fan products, brands like Lululemon and Yonex perform outstandingly, meeting consumers' professional and personalized needs and highlighting the richness of industry segmentation.

More importantly, the competition among these brands has shifted from traditional traffic competition to in - depth output of values and lifestyles. Li - Ning topped the list again with a popularity index of 1.93. Its core strategy is to continuously deepen the "national trend" gene by combining sports with traditional cultural symbols. FilA focuses on art cross - border and breaking into the fashion scene. This month, it held a "Roaming Summer Party" sports show live - streaming room with many celebrities, fashion influencers, and young artists, not only achieving a high - end breakthrough but also ranking high in sales popularity. Descente's marketing strategy focuses on "professionalism is fashion". By creating a brand concept space store integrated with urban life, it invited celebrity coaches to hold a "Spring Training Field" themed sports course based on the concept store, connecting with the leisure sports moments of urban white - collar workers. Arc'teryx's marketing has been upgraded to a cultural phenomenon - level output. It held the "Tracing the Source" exhibition at the Arc'teryx Museum in Shanghai, restoring the Alpine trails through 3D printing, and the conversion rate from exhibition - viewing to purchase reached 22%.

The popularity of light outdoor and light sports is rising, and brands meet the needs of segmented groups with trends, convenience, and technology

With the rapid rise of the "light sports" concept, activities such as urban cycling, outdoor yoga, and home fitness are popular among different groups due to their low - intensity, high - fun, and strong social attributes. Firstly, "time - scarce" urban white - collar workers pursue efficient and fragmented sports solutions. For example, Merach's home treadmills and rowing machines support modes such as AI personal trainer accompaniment and AR real - scene. Secondly, "social - sharing" young people prefer equipment with both good looks and check - in attributes. For instance, Boshihe's "Mountain Colors" series of high - value windbreakers have sparked heated discussions on social media. Thirdly, the "health - management" middle - aged and elderly group prefers low - impact sports. Decathlon has launched elderly - friendly walking shoes and joint protectors to meet this demand.

In addition, the proportion of female users has increased significantly. Lululemon has further expanded its customer base by launching plus - size yoga clothes and pregnancy sports series. Descente has launched a new women's comprehensive training series, introducing the "bud" style specially tailored for Asian women. Products like Adidas' "bud skirt" have triggered fashion influencers and users to share their outfits on social media platforms such as Xiaohongshu.

Explanation of the list

The Shiyan Consumption Compass series of index reports is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumer world through index evaluation, help the industry and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass series of index lists continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh products, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models, and musical instruments, pet products, and medical health, a total of 12 major industries.

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Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by using the information in this report.