36Kr Research Institute | 2025 Insights Report on the ERP Requirements of Medium and Large-sized Brand Merchants in China's Cross-border E-commerce
In 2025, where globalization and digitalization are deeply intertwined, China's cross - border e - commerce industry is undergoing a structural transformation. According to data from the General Administration of Customs, in 2024, the total import and export volume of China's cross - border e - commerce reached 2.63 trillion yuan, a year - on - year increase of 10.8%. Compared with 1.69 trillion yuan in 2020, it increased by more than 1 trillion yuan. Among them, the export volume in the first three quarters of the export business reached 1.48 trillion yuan, a year - on - year increase of 15.2%, becoming an important engine driving the industry's growth. As the main force in the industry's development, medium and large - scale brand merchants are facing operational and management challenges such as fragmented data across multiple platforms and channels, inefficient supply - chain collaboration, and rising global compliance risks while expanding their business scale. These challenges have become the "hidden reefs" restricting their further development. Against this background, cross - border e - commerce ERP systems are accelerating their evolution from traditional tool - type software to strategic - level infrastructure, becoming the key support for the resilient growth of medium and large - scale brand merchants across all channels.
Both internal and external pressures drive the rapid development of the cross - border e - commerce ERP industry
The rapid development of China's cross - border e - commerce ERP industry is driven by multiple intertwined factors. Among them, the upgrading of enterprises' globalization strategies and external environmental pressures are the core driving forces. In terms of internal impetus, Chinese enterprises going global have entered the 4.0 stage, which is oriented towards product strength and brand power. Enterprises going global need to use digital means to accumulate user data assets and optimize global resource allocation. From the perspective of external pressure, the reshaping of the global trade pattern has further accelerated enterprises' dependence on digital systems to achieve stable growth. As a key tool for brand merchants to improve operational efficiency and reduce costs, the market demand for cross - border e - commerce ERP systems has been fully released, and the market scale has been continuously expanding. The market scale was 1.32 billion yuan in 2024 and is expected to reach 1.89 billion yuan by 2028.
The cross - border e - commerce ERP market is highly competitive, and some enterprises are favored by brand merchants for their multi - platform and omni - channel integration capabilities
The cross - border e - commerce ERP market is highly competitive, presenting a diversified competition pattern. Traditional ERP software suppliers have entered the market with their rich enterprise service experience, but they lag behind in adapting to cross - border scenarios and integrating data across multiple platforms. Emerging enterprises focus on the vertical field of cross - border e - commerce, understand the industry characteristics and merchants' pain points better, and can respond quickly to market changes. In this pattern, among the ERP manufacturers in the vertical field of cross - border e - commerce, first - tier enterprises represented by Jijia have stood out for their in - depth understanding of the needs of medium and large - scale brand merchants. Medium and large - scale brand merchants have complex businesses, involving multi - platform and omni - channel collaboration and global brand management. Jijia ERP realizes real - time data connectivity across multiple platforms and channels through its brand - wide omni - channel system architecture and highly integrated solutions, and forms differentiated advantages in data intelligent application, data security and compliance guarantee, and business - finance integration management, precisely meeting their global business management needs. It is favored by medium and large - scale brand merchants and has become the most representative digital solution service provider for multi - platform and omni - channel cross - border e - commerce.
Multi - platform and omni - channel digital system integration has become the core demand of medium and large - scale brand merchants
In multi - platform and omni - channel operations, medium and large - scale brand merchants generally face challenges in system collaboration. A survey by 36Kr Research Institute shows that 95.1% of merchants use two or more core business systems, and 67.2% are third - party systems. However, the system integration degree is generally insufficient, and only 20.8% have achieved full - channel ERP connectivity, which has led to a series of operational problems such as operational efficiency, data application, order management, and financial settlement. Multi - platform and omni - channel digital system integration has become the core demand of medium and large - scale brand merchants. This is not just a demand for single - function optimization but a strategic - level necessity related to brand operational efficiency and omni - channel resilient growth.
The key research questions in this report are as follows:
- What is the definition of cross - border e - commerce ERP? Why are medium and large - scale brand merchants the main research objects?
- What are the core factors driving the rapid development of cross - border e - commerce ERP?
- What is the current development status and market competition pattern of the cross - border e - commerce ERP industry?
- What behavioral characteristics do medium and large - scale brand merchants show in the procurement of cross - border e - commerce ERP? What kind of products do they prefer? What are their core demands?
- What is the future development trend of cross - border e - commerce ERP? Which leading companies are worth paying attention to?
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