Top 15 Beauty and Personal Care Brands in March: Skincare and Makeup Lead the Growth | World Research Consumer Index

During this monitoring period, beauty and skincare brands Chanel, L'Oréal Paris, and Estée Lauder ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.81, 1.69, and 1.65 respectively.

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Driven by consumers' demand for preventive care, brands lead growth in skincare and makeup categories with technology

In terms of brand distribution, although high - end brands such as Estée Lauder, Lancôme, and La Mer remain at the forefront, domestic brands like Proya and OSM are catching up rapidly through technological empowerment. This reflects consumers' in - depth concern about the essence of skincare - "high - efficiency, precision, and simplification" have become the core demands.

Specifically, on March 20th, the Estée Lauder Companies reached a strategic cooperation with China's medical service provider Jiahui Health, and established the "Estée Lauder Companies - Jiahui Health Joint Clinical Research Center" in Shanghai. The two parties will explore cutting - edge topics in the field of skin health through clinical research. In addition, its strategic vision of "reshaping the beauty landscape" has also driven the continuous hot sales of high - end products, making it the most popular brand in sales this month.

L'Oréal Paris announced its new makeup brand ambassador during the official announcement week, which triggered high popularity on social media platforms. In terms of product R & D, it officially launched the first Beauty Tech Hackathon, aiming to explore the digital future of the beauty industry through intelligent agent technology innovation. Proya not only launched a new "Ultra - Membrane" sunscreen product during the March 8th promotion and promoted its new patented dot - matrix light supermodel technology, but also recently announced its global R & D team, building a full - link system covering raw material R & D, formula optimization, and efficacy verification. This reflects that consumers no longer blindly stack skincare steps but pursue scientific beauty products based on scientific ingredients to target and solve skin problems, which promotes brand innovation.

Driven by the concept of internal nourishment for external beauty, brands layout ecological products for holistic health and beauty

From a segmented perspective, Lion, Watsons, and Half Acre Garden made it onto the list by launching personal care products in segmented fields such as oral care, scalp anti - aging, and natural plant extracts. With the arrival of late spring and early summer, domestic makeup brands Florasis and Mistine entered the sunscreen market with the strategy of "makeup and skincare in one", jointly confirming consumers' strong demand for "holistic health aesthetics". Consumers not only focus on facial skincare but also include oral cleanliness, scalp barrier health, nail strength, etc. in their daily care systems.

Among them, Watsons launched joint activities with multiple brands, linking up with star IPs and anime IPs, which triggered a rush among fans to buy sunscreen products. At the same time, it cooperated with sports brands, focusing on sports - based skin care, and introduced products for sports scenarios such as amino acid facial cleansers, anti - sweat setting sprays, and repair creams. Half Acre Garden launched natural plant - based personal care products such as amino acid body wash, flower hydrosol shampoo, and essential oil hand cream, extending body care to every detail of the body and empowering the entire line of health products with plant extract culture. Florasis expanded its skincare product line based on its strong performance in the makeup field. It not only fully promoted star products such as sunscreen powder compacts but also launched the second - generation Florasis Xiaodai Umbrella this month, which features seven functions including yellow - tone correction, sun protection, and skin nourishment.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports for corresponding scopes. It aims to objectively and truthfully present the trend characteristics of the consumer world through index evaluation, help the industry and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.