Die Top 15 Kosmetik- und Körperpflege-Marken im März: Hautpflege und Make-up treiben das Wachstum an | Welt Research Verbraucherindex

Within the current monitoring period, the cosmetics and skincare brands Chanel, L'Oréal Paris, and Estée Lauder occupied the top three positions in the overall popularity ranking, with overall popularity values of 1.81, 1.69, and 1.65.

Source: ShiYan Consumer Index

Facing consumers' needs for preventive care, brands in the skincare and makeup sectors are leading the growth driven by technology

Looking at the brand distribution, high - end brands such as Estée Lauder, Lancôme, and La Mer still remain at the forefront. On the other hand, domestic brands like Proya and OSM are accelerating their catch - up through technology empowerment, indicating that consumers highly value the essence of skincare - "high efficacy, precision, and simplicity" have become the core requirements.

Specifically, on March 20th, the Estée Lauder Group entered into a strategic partnership with the Chinese medical service organization Jiahui Healthcare and established the "Joint Clinical Research Center of Estée Lauder Group and Jiahui Healthcare" in Shanghai. Both sides will start clinical research to explore leading topics in the field of skin health. In addition, its strategic vision of "exploring new paths in cosmetics" is driving the continuous high demand for premium products and enabling it to achieve the highest sales popularity this month.

L'Oréal Paris has generated high popularity on social media by announcing a new makeup ambassador. In the field of product development, it has officially launched the first Beauty Tech Hackathon to explore the digital future of the cosmetics industry through the innovation of agent technology. Proya not only introduced a new sunscreen product named "Ultra Membrane" during the March 8th special offer and promoted the new patented "Dot Matrix Light Ultra Model Technology", but also recently announced its global research team and built a comprehensive system for raw material development, formula optimization, and efficacy verification. This shows that consumers no longer blindly stack skincare steps but instead seek scientific cosmetic products based on scientific ingredients to specifically solve skin problems, which is driving brand innovation.

The concept of internal care for external beauty is driving holistic healthy care, and brands are focusing on health - aesthetic products

Looking at the segmentation, brands such as Lion, Watson's, and Half Acre Garden have made it onto the ranking by focusing on segmented products such as oral care, scalp anti - aging, and natural plant extracts. With the beginning of the transition from spring to summer, domestic makeup brands Florasis and Mistine have entered the sunscreen market with the strategy of "makeup and care in one". This jointly demonstrates consumers' strong demand for "overall health aesthetics". Consumers not only pay attention to facial care but also integrate oral hygiene, scalp barrier health, nail strength, etc. into their daily care systems.

Watson's has carried out joint promotions with several brands, involved stars and animation IPs, and thus triggered a shopping spree for sunscreen products. At the same time, it has collaborated with sports brands and specialized in sports skincare by introducing products such as amino - acid facial cleansers, anti - sweat setting sprays, and repair creams for sports situations. Half Acre Garden has extended body care to the finest details by introducing plant - based and natural products such as amino - acid shower gels, flower - water shampoos, and perfume - oil hand creams, and has infused the entire product line with plant - extract culture. Florasis has expanded its skincare product line based on its strong makeup sector. It has not only compacted its star products such as sunscreen powder but also introduced the second - generation Florasis Xiaodai Umbrella this month, which focuses on seven effects such as yellowing correction, sun protection, and skin care.

Explanation of the ranking

The ShiYan Consumer Compass Series Index Reports are an evaluation system for consumer indices specially developed by ShiYan Index. This series includes main lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", as well as extended list reports for corresponding fields. The goal is to objectively and truthfully present the trends and characteristics of the consumer world by applying the index evaluation method to help industries and brand owners continuously track consumer market trends, serve as a reference for business operations, and improve general business competitiveness.

The ShiYan Consumer Compass Series Index List continuously monitors the following industries:

3C digital products, shoes, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, cosmetics and cleaning products, baby products, home textiles and furnishings, automotive consumption, toy models and musical instruments, pet products, medical health - a total of 12 industries.

Source: ShiYan Consumer Index

Disclaimer

This ranking is exclusively created by ShiYan Index. The views, conclusions, and recommendations in the list are for reference only and do not represent specific investment recommendations or a basis for decision - making.

The calculation of the list data is based on public data from leading platforms and the data of the ShiYan Consumer Platform founded by WhatToBuy Technology. We have taken appropriate measures to ensure the reliability and accuracy of the provided data as much as possible. However, we cannot rule out that due to the limitations of the data itself, some errors or deviations may occur. In addition, some data in this report have not been officially verified by independent third - party auditing institutions and may therefore contain unknown errors or omissions. It is particularly noted that the market situation can change at any time, so the forecasts, analyses, and conclusions in the report may deviate from the actual situation.

All third - party names, brands, or products mentioned in this report are for illustration purposes only and do not represent approval or recommendation. Any mention of these third parties should not be construed as a form of approval or recommendation. The copyright of this report belongs to WhatToBuy Technology Group and ShiYan Index. Without permission, copying or forwarding is not allowed. WhatToBuy Technology Group and ShiYan Index shall not be legally responsible for any damages or losses arising from the use of the information in this report.