Top 15 Home Furnishing Brands in February: Health Technology Drives Brand Upgrading | Brand List of Siyan Consumption Index

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During this monitoring period, Liby, Miniso, and Muji ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.99, 1.75, and 1.75 respectively.

Festival cycles and social hotspots drive the consumption of healthy and low-cost ritualistic household products

The post - Spring Festival renewal demand and Valentine's Day marketing create a double - node superimposed effect, prompting brands to make precise arrangements around specific scenarios. Liby seizes the rigid demand for deep cleaning and increases the marketing of pet - specific laundry beads. It solves the hygiene pain points in the scenario of humans and pets living together through the "high - efficiency stain removal + biological enzyme sterilization" technology, upgrading the traditional cleaning demand to a family health management solution. Miniso targets the emotional consumption on Valentine's Day, entering the market with "healing small items" such as aroma diffusers and couple's household socks priced below 30 yuan. Leveraging the social topic #Low - cost romance#, it uses IP co - branding and extreme cost - performance to lower the decision - making threshold, transforming household consumer goods into carriers of emotional value.

Together, they highlight the consumption logic of "parallel development of functionality and emotion" during the festival cycle. On the one hand, the post - Spring Festival renewal demand extends from basic cleaning to refined health scenarios, and technological upgrades need to address the pain points of segmented scenarios such as pet - owning families. On the other hand, Valentine's Day marketing promotes the transformation of household products from practical tools to emotional symbols. Lightweight and high - frequency consumption caters to the preference of Generation Z for "low - cost ritual". This dual - drive model reflects the deep - seated transformation of contemporary household consumption: seasonal cycles and social nodes are reconstructing the value dimensions of products. Brands need to anchor functional rigid demands through technology while activating scenario - based consumption with emotional resonance.

The penetration of health technology drives the upgrade of the household product core, and brands focus on intelligent ecosystems and health management

The penetration of health technology in the household and home improvement industry has shifted from concept verification to value standardization, and technology - driven forces are reshaping the product core. Oppein Home Furnishing connects its "whole - house intelligent package" to the HarmonyOS. Through the ecological linkage of lights, curtains, and air conditioners, it realizes "invisible technology", hiding complex technologies in the wiring design of customized cabinets. This not only meets the high - end users' strict requirements for space aesthetics but also replaces scattered intelligent single products with system - level integration. Technology has been upgraded from "icing on the cake" to the "underlying architecture". Aisinuo focuses on the sleep scenario and launches a negative ion mattress, anchoring the health value with the "released negative ion concentration" and transforming traditional bedding into a dynamic health management product.

Together, they reveal two paths for technological advancement: the former strengthens the endogenous nature of technology through ecological integration, and the latter builds consumer trust through health products. This reflects the two - way deepening of user needs: the high - end market pursues a "senseless technology experience", and the mass market urgently needs a "verifiable health commitment". When technology changes from an additional function to an essential value of products, brands need to respond to consumers' ultimate demands for health and efficiency with perceptible solutions.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", and the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, household and home improvement, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations caused by the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.