In the new era of living, Vanke's answers for a good house.
Although the journey is long, one will eventually reach the destination if they keep moving forward. Although the task is difficult, it will surely be accomplished if one takes action.
From the National Housing and Urban - Rural Construction Work Conference held by the Ministry of Housing and Urban - Rural Development in January 2023, which proposed "striving to improve quality, building 'good houses', and enabling the people to buy and rent houses with confidence", to the official inclusion of the concept of "good houses" in the Government Work Report this year, "good houses" are profoundly changing the direction of the real - estate industry and have become a major event closely related to everyone.
Meanwhile, in recent years, the policies of the real - estate industry have been continuously adjusted and evolved, with continuous efforts to "steadily promote the real - estate market to stop the decline and recover". "Good houses" have also become one of the important policies to improve the living quality and stabilize the real - estate market.
Against this background, although the market pressure faced by enterprises has not significantly decreased, the competition in the product segment has become increasingly fierce. The industry's attention to product and service development has reached an unprecedented high, as if it has returned to the early stage of the real - estate industry when companies strived to create high - quality products.
Regarding "good houses", enterprises, including Vanke, are making explorations and practices. Since proposing the "Three Goods" concept of good houses, good services, and good communities, Vanke has been committed to building good houses and continuously upgrading the "Three Goods" concept, which has maintained the long - term vitality of Vanke's products.
Entering the era of "good houses", Vanke's product concept has been dedicated to exploring how to build all - dimensional good houses. For example, in the Northeast region, Vanke not only created a benchmark "good house" like Vanke Yinyue, but also started product iteration for all newly launched projects last year to meet the customers' expectations of good houses.
01
Product Iteration: Building Better Houses
Vanke Yinyue is Vanke's first newly opened project in the Northeast in 2024. This project actually has excellent innate conditions, with a prime location (located on the northern extension line of Shenyang Imperial Palace), in a mature area with complete supporting facilities and a stable local customer base.
Following the "winter - thinking" strategy, Vanke Yinyue should have developed a popular and mass - market product, compressing costs in design, engineering, and other aspects to maximize profits.
However, Vanke in the Northeast went against the trend and developed a product that had never existed in the core area of Shenyang before: Customizable and Variable Villa Apartment Layouts.
Real - life photo of the clubhouse library in Vanke Yinyue
The research and development of "variable layouts" has a history of several years, but so far, even in first - tier cities, the number of implemented projects is very limited. There is only one main reason: although the product is excellent, the cost is high.
Firstly, it requires a large amount of design work. Since it is a special layout, it cannot be replicated, and each project needs to be designed separately. "Non - replicability" is one of the most disliked things in enterprise scale operation.
Before the opening of Vanke Yinyue, the first - in - charge person of the Northeast headquarters led the team to meticulously design the layouts every weekend. After months of hard work, there were finally "four types of variable layouts" and "the flexibility to change between three - bedroom and four - bedroom layouts".
Vanke in the Northeast also specially customized a set of instructions for the variable layouts.
Secondly, the construction cost of "variable layouts" is higher than that of traditional layouts. Sacrificing project profits to upgrade the living experience is a good thing for homeowners, but it is a "price" for the enterprise. People in the industry know that during the period of declining industry profits, such decisions require multiple levels of approval and consecutive meetings to be finalized.
To achieve the "variable layouts", Vanke Yinyue added a same - floor drainage system. Its advantages are low noise and flexibility for modification, but the drawback is still "high cost". However, Vanke bore this cost.
To illustrate a detail, in order to maximize the space of the "variable layouts", Vanke Yinyue used 425# cement in the load - bearing parts, which is usually only used in super - high - rise buildings above 32 floors. This doubled the bearing capacity of the load - bearing columns and reduced the column volume to 400*450, sacrificing higher construction costs for a larger living space.
This single event was enough to "shock" the entire regional market, but Vanke Yinyue took a series of actions to elevate the product to a level above the market mainstream.
There is a "Reading Box" in the garden downstairs of Vanke Yinyue, which can be traced back to the iconic building of Shenyang Imperial Palace: Wensuge.
Vanke borrowed the color scheme and style of Wensuge to echo the local culture and heritage of Shenyang. At the same time, it designed the space to meet the actual needs of homeowners, creating a reading and light - socializing space that perfectly combines spiritual resonance and practicality.
Real - life photo of the clubhouse library in Vanke Yinyue
There is also a pavilion with a long history hidden in the garden of Vanke Yinyue. It comes from Shanxi, the region with the most ancient buildings. It was once adjacent to Ciyun Temple in Lingshi County and was a pavilion on the way for students taking the imperial examinations to the capital in the old days. Vanke invited professional architects to disassemble, repair, and rebuild it, and then moved it intact to the garden of Vanke Yinyue, making it a scenic spot. The "Qingyun Pavilion" also implies that every child living here will achieve academic success and soar to great heights.
Real - life photo of the Qingyun Pavilion in Vanke Yinyue
Transforming traditional architectural culture into different living experiences is Vanke's respect for the city and homeowners.
02
From "Good Products" to "Good Communities"
The accumulation of product research and development has enabled Vanke to extend its focus from space to the living needs of homeowners. This includes the environmental atmosphere in the community, care and interest - based social interaction among neighbors, intimate connections within families, and how to take care of individuals and build a sense of community?
Vanke has done one "small thing" after another to provide better services and build good communities, systematically constructing the "life around homeowners" and turning the community into a gathering "place".
For example, the colife - Vanke Yinyue Club in Vanke Yinyue, which includes a library, a children's play area, a gym, a lobby bar, and other spaces for community services, adds reading, socializing, sports, and interest - based spaces to the community. The goal is to enable neighbors in the same community to "have warm and natural connections". At the same time, in the cold Northeast winter, besides staying at home, homeowners can have a comprehensive space downstairs after going out, creating opportunities for homeowners to explore and more possibilities for neighbors to communicate and interact.
The essence of the Vanke Yinyue Club is: to enrich the community lifestyle through space innovation, so that homeowners' daily lives are not fragmented by the scattered layout, and at the same time, to provide a possibility to increase community warmth and integrate neighborly relations.
Community activities at the Vanke Yinyue Club
On March 18th, the Vanke Yinyue Club had its grand opening: the "Yue Read City Study" was inaugurated in Yinyue, making it the first new - type community cultural space in the Northeast. Representatives from relevant government departments in Shenyang, mainstream media, potential customers, homeowner representatives, and lifestyle curators witnessed the beautiful picture of the new - type community created by Vanke officially unfolding in Shenyang.
Community activities at the Vanke Yinyue Club
After the houses are built and homeowners move in, the community does not spontaneously form an organic whole. It needs continuous operation to maintain its vitality. CO - life is also an operation system that connects multiple parties, including urban managers, space operators, brand owners, and community organizations, to jointly build a vibrant community.
From "good houses" to "good communities", Vanke is making continuous efforts. Through the organic connection of a series of scenarios, it has built a complete community from daily life to spiritual and cultural aspects.
A person in the industry once said: When doing "difficult but right things", the most important thing is not to see what a company does in a favorable situation, but what it chooses at the moment of decision - making.
In addition to competing in product development, Vanke in the Northeast has always been committed to understanding customer needs and providing services. Based on local culture, it continuously innovates service forms and expands service interfaces to provide homeowners with a healthy and fulfilling life. For example, using its diverse business scenarios, Vanke transformed the public spaces of the Shenyang Vanke New City Center project and the Hongmei Cultural and Creative Park into a small ice - snow world, allowing homeowners to experience the fun of ice and snow at their doorstep. Using service as a link, Vanke brings popular experiences into the community, injecting a sense of belonging into ordinary days through every service and every detail of life.
Vanke's "Community Ice Rink" series of activities
Vanke's "Community Ice Rink" series of activities
For another example, from 2023 to 2024, Vanke opened morning markets in the project marketing centers in 7 cities in the Northeast. People can have breakfast without going far, start their day warmly, and also have the opportunity to discover their ideal homes. Vanke also launched an interactive activity where people can exchange morning exercises for sports gift packages, making "exercise before breakfast" a new trend.
Vanke's morning market
In addition, at the end of the year, Vanke in the Northeast will launch the homeowner service plan again, offering pick - up services at the railway station or airport for homeowners returning home, and presenting them with a guide to Shenyang's cultural and tourism features and special Northeast local products, making the Northeast trips of Vanke homeowners extremely heart - warming.
New Year pick - up service
03
Always in Sync with Urban Development
By building good products, providing good services, and creating good communities to build houses that are favored by the times and customers, a company can build a good reputation. With a good reputation, it can accumulate brand potential and embark on a long - term development path, transcending market cycles. This is the basic logic of business.
In summary, Vanke's approach in the Northeast is to "grow together with the city". Through quality construction and full - cycle services, it translates the consensus and aspiration of "Northeast revitalization" into tangible and perceptible living experiences, taking on the responsibility of an industry benchmark in the wave of comprehensive revitalization of the Northeast in the new era.
Vanke has extended its diversified business to areas such as urban renewal, industrial - urban integration, commercial development, and long - term rental apartments, gathering strength to promote the continuous development of the city. The Hongmei Cultural and Creative Park in Shenyang, the Changtuo 1958 in Changchun, and the Dongguan Street in Dalian reshape cultural landmarks with urban imprints. The Shenyang Vanke Hunnan New City Center and the Sino - Japanese Industrial Park create an industrial - urban integration model. The industrial and office clusters such as the Shenyang Vanke Capital Science and Innovation Park and the Shenyang Vanke Center help to gather industrial resources.
This is Vanke's answer in the Northeast after the real - estate industry entered the era of "good houses": starting from the spatial upgrade of living, thriving through the strong connection of homeowner groups in a complete community, integrating into urban development with good products, good services, and good communities, and becoming an integral part of the city. Moving forward together, always upward.