Mixue Ice & Tea Releases Its First ESG Report: Building a Green Value Chain in Multiple Aspects
On April 23rd, MIXUE Group released its first "2024 Environmental, Social and Governance (ESG) Report" (hereinafter referred to as the "Report") after going public, presenting MIXUE's ESG achievements in aspects such as transparent governance, employee well - being, food safety management, public welfare to support agriculture, and sustainable development.
In terms of corporate governance, MIXUE Group released the "General Outline of Information Security for MIXUE Group" and the "Security Evaluation Specification for Application Systems" last year. Core business systems such as the group's business center have passed the third - level certification of the national information security level protection. In addition, MIXUE attaches great importance to employee benefits. While providing employees with social security plans in line with the regulations of the countries/regions where they are located, it also builds the "Snow King Academy" for internal employees to meet their diverse needs.
On the production line, in order to achieve the sustainable development of production bases, MIXUE has introduced a variety of energy - saving projects in its production bases. The Report shows that in 2024, MIXUE's Henan production base completed the installation of 5.99 megawatts of photovoltaic modules and achieved full - capacity grid connection at the end of December. It is estimated that the annual power generation can reach 6000 megawatt - hours. The photovoltaic project of the Guangxi production base has an annual power generation of 2614 megawatt - hours. At present, the Henan production base of Daka International has obtained the ISO 14001:2015 certification and completed the certification of national and Henan provincial green factories.
In terms of raw material supply, MIXUE has established a "three - two - one industrial integration" model. Centered around 46,000 stores, it drives five production bases to realize the assets of core raw materials and establishes order - based planting bases for various fruits and agricultural products. By collaborating with hundreds of thousands of farmers, it forms a closed - loop of "enterprise + base + farmer". The Report shows that as of now, MIXUE's procurement network has covered six continents and 38 countries around the world. It directly sources nearly 20 kinds of fruits from their origins to ensure the high - quality and freshness of raw materials.
In terms of supporting agriculture, MIXUE adheres to direct procurement from the origin to protect the profit margins of growers. For long - term cooperative growers, it provides guaranteed purchase and sets the purchase price for freshly picked fruits based on the yield rate. At the same time, through various forms such as establishing the Yunnan Coffee Growers Support Center, launching the "MIXUE Shade Tree Project" and the "High - quality Orchard Support Plan", and establishing joint laboratories, MIXUE collaborates with partners to support farmers and promote agricultural industrialization and rural revitalization.
It is worth mentioning that in the past year, MIXUE has also actively participated in public welfare undertakings. The total amount of external donations exceeded 14 million RMB, and it held multiple public welfare activities, including providing "love tea" for outdoor workers, setting up "love exam - support stations" for college entrance examination candidates, and launching the "No Packaging Bags" campaign. As of the end of 2024, the number of orders choosing "no packaging bags" has reached 186 million.
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