Top 15 3C Digital Brands in February, AI Empowers Fashionable Electronic Products | Brand List of Siyan Consumption Index

Image source: Shiyan Big Consumption Index

During this monitoring period, Apple, Xiaomi, and OPPO ranked top three in the overall popularity list with comprehensive popularity scores of 1.94, 1.82, and 1.81 respectively.

Emerging product forms and accelerated overseas layout are gradually becoming new battlefields for major manufacturers to compete

From a segmented perspective, the competition among mobile phone manufacturers this month remains fierce. Brands are constantly launching new products in segmented tracks by "stacking features" in an attempt to create new consumer needs through form innovation.

Among them, Apple ranked first in both sales popularity and search popularity, which is related to its new product launch event on the 19th. The "price slasher" iPhone SE4 it launched, with a low - end price and AI features, is betting on the mid - end market again, trying to regain the market occupied by Android manufacturers, which has attracted market attention.

Secondly, OPPO launched the Find N5 with the concept of "the world's thinnest foldable screen phone". Once released, it quickly became the focus of the market, further consolidating its position in the high - end market. It is foreseeable that the technology competition among 3C brands will focus on "how to create new needs through form innovation". The foldable screen is just the starting point, and rollable screens, triple - fold screens, and even holographic projection phones may become the disruptive carriers in the next decade.

Facing the fierce competition in the domestic market, brands such as vivo and Xiaomi are increasing their efforts in emerging overseas markets such as Southeast Asia and Latin America. Among them, vivo optimizes its products according to local needs in the Southeast Asian market and focuses on flagship models priced above $600 in the Indian market; Xiaomi has set the Japanese market as a key area for its market expansion strategy. Brands are seizing market share through cost - effectiveness and localization strategies.

3C digital brands are promoting the penetration of AI technology, and ecological interaction has become a new anchor point for brand differentiation competition

AI technology has shifted from single - function upgrading to full - category and full - scenario penetration. Devices such as mobile phones, computers, and smart watches can accurately capture users' high - frequency needs through AI deep - customization functions, promoting the popularization of technology and the reshaping of consumption scenarios. Among them, Lenovo launched the concept product ThinkBook "Codename Flip" AIPC at the 2025 MWC exhibition. By leveraging AI, it can achieve multi - task processing, work area split - screen, and adaptive collaboration modes, demonstrating the potential of AI to transform productivity tools. At the same time, the Huawei Band 10, which will be released by Huawei next month, has added functions such as sleep health monitoring and AI swimming stroke recognition; Honor showcased the Magic 7 Pro at the "Exhibition of Achievements in the New Landscape of Network Development" at the National Museum. Its AI Eagle - Eye camera module and intelligent center have attracted industry attention; and mobile phone manufacturers such as Realme and OnePlus have also fully applied AI technology in users' daily high - frequency usage scenarios such as photo editing, video production, and smart note typesetting.

In the future, the competition dimension of 3C brands will shift from the "hardware parameter competition" to the "right to define AI scenarios". Mobile phone manufacturers are reconstructing imaging, gaming, and office scenarios through AI; computer brands are reshaping the interaction logic of productivity tools with AI; and smart wearable devices are building a closed - loop ecosystem for health and life management with the help of AI.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, maternal and infant products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.