"Creating a world with you" is no longer just empty talk. NYXverse can truly achieve "text-to-3D". | A new emerging project
Text by | Wang Yuchan
Edited by | Su Jianxun
One-sentence Introduction
NYXverse is an AIGC content platform targeting Generation Z users. It supports users to create a 3D world of "AI Agent + environment + plot + time" in a "text-to-3D" manner.
Team Introduction
Ma Yuchi (CEO): Founder and CEO of 2033 Technology, a serial entrepreneur in the field of artificial intelligence, with experiences in three major tracks: O2O, artificial intelligence, and going global. From 2015 to 2020, he founded the artificial intelligence NLP company Sanjiaoshou Technology, which was acquired by Tencent. He once served as the General Manager of the Ecosystem Cooperation Department of Tencent PCG, the General Manager of the Platform Operation Department of Tencent OVBU, and the Honor Management Consultant of Tencent. He holds a master's degree from Peking University Guanghua School of Management EMBA.
Li Yan (CTO): A senior expert in NLP and large models, with more than 10 years of experience in managing algorithm teams and developing projects in large companies. He was a former partner of Sanjiaoshou. He was the former algorithm leader of LeTV and Renmin Search, and a former algorithm expert at Tencent, Baidu, and Alibaba. He is an expert in general dialogue models. He holds a master's degree in computer science from Fudan University.
Hou Xinglin (Algorithm Partner): A senior expert in NLP and large models, the former algorithm director of Sanjiaoshou. He was involved in the research and development of the 100-billion large model for Kuaishou's commercialization, including text-to-text advertising creativity and text-to-video advertising implementation; he was also the person in charge of advertising copywriting creativity generation and efficiency improvement algorithms at Alibaba Mama. He holds a master's degree in computer science from Beijing University of Posts and Telecommunications.
Liu Chen (CDO): A senior expert in the game industry, with 14 years of experience in full-stack development and management of PC and mobile games. He was the former CTO of Yunchang Games, the former General Manager of the studio at Gaia Interactive, and the former Technical Manager at Perfect World. He has participated in games with a total revenue of nearly 10 billion yuan, including world - class hit IPs such as "The Return of the Condor Heroes", "Ragnarok Mobile", "The Legend of Sword and Fairy 3D Round", "Final Fantasy XV Mobile", "The Bad Guys 3", and "Devil May Cry".
Wang Ning (CPO): A senior AI product director, with more than 10 years of experience in cultural and entertainment products such as games and TV dramas. He was the former product director of Sanjiaoshou, the former head of the cultural and creative center and the main project planner at Yunchang Games, the former head of product operation and marketing at Baofeng Group, a TV drama screenwriter, and a web novelist. His representative work is the mobile game "The Bad Guys 3"; in 2019, he launched the first domestic AI Agent game "Date A Live: Spirit Pledge".
Financing Progress
2033 has completed the angel round and angel + round financing, with an investment of nearly 100 million yuan from SenseTime and Dongfang State - owned Assets.
Products and Services
Anime fans often say, "XX, I'm going to create a world with you!" as a vow to bring their favorite virtual characters to life. Now, this vow is very close to being realized.
NYXverse provides low - threshold 3D creation tools and AI Agents with behavior/emotion models, allowing users to generate a 3D world just by inputting text. In this world, characters have emotions, scenes can interact, and plots can be set. Users can interact with the characters they set in various ways such as text, voice, and body movements.
For example, users can input in the character profile column: "It's the end of the world. You're a kind - hearted girl who doesn't trust others easily. You're eager to find reliable teammates to help each other and survive."
Then, adjust the character's appearance in the character customization system and select the desired voice in the voice system. You can create a 3D character and enter the space to interact with her. She will talk to you as a post - apocalyptic girl as you expect.
Courtesy of NYXverse
2033's self - developed Agent model and 3D model have lowered the threshold for users to create a digital world to a very low level. But NYXverse is not just a tool; it's also a 3D - AIGC content sharing platform. On the UGC content square, users can easily experience the characters and worlds created by others, just like watching videos created by bloggers on Douyin today.
If you're slightly dissatisfied with the characters created by others, you can quickly create a second - generation work. NYXverse supports users to "clone and recreate" and also allows uploading VRM models and character customization data. You can make personalized adjustments based on others' creations without having to "start from scratch". For example, in the character profile column, easily change "gentle" to "cold" and the voice from crisp to deep, and then create a world and characters that better suit your taste.
Courtesy of NYXverse
NYXverse also supports UGC for IP second - generation creation, including IPs from movies, TV shows, web novels, animations, games, and real - life figures. Currently, on the platform, many users have brought characters from the game "Genshin Impact" and the movie "Ne Zha" into their own set 3D worlds. NYXverse's AI model will automatically generate plots that match the characters based on these IPs and reflect them in the characters' performances.
Currently, the supported 3D environment in NYXverse is an indoor scene. Users in the first - person perspective and AI characters can sit on the sofa, lie in bed, watch TV together, eat together, etc. Moreover, users can upload photos to be placed in the room, and AI characters will react differently when they see different photos placed by users.
Courtesy of NYXverse
NYXverse can be downloaded on Steam for a fee of $1.99. Monthly or annual cards can be purchased within the app. Without any promotion, more than 100 users have downloaded it, and the average user stay time is 79 minutes. The company plans to launch the iPhone version in June this year.
Core Barriers
NYXverse is based on three self - developed models of 2033: the character model, the world model, and the behavior model. It uses a 70 - 100B base model to train a 7 - 13B vertical model and aims to break through to a 1 - 1.5B personal model.
The character model ensures the consistency of the character's personality, so it can handle IPs from movies, TV shows, animations, and games, or meet the needs of users to "resurrect" their relatives without breaking the immersion. In the development of the plot, the model's creative ability can adjust itself to meet user preferences and can evolve based on user data.
The world model gives users the ability to customize the 3D space. In addition to the current indoor scene, it will also support scenes such as "Westworld" and "Ready Player One" in the future. Users can customize the world style, the elements included in the world, and the world rules.
The behavior model enables users to co - create story plots with AI, meeting the needs of interactive novels, movie script generation, and AI scripted murder mysteries. This model makes the characters' behaviors consistent with their created personalities and backgrounds and the created world situation. It can also generate automatically continued stories and gameplay plots, leading users to experience interactions. Characters can respond to the environment autonomously. For example, an AI character can walk to the fridge to get food, and these actions are real - time responses rather than script - driven.
Founder's Thoughts
1. Young people have a strong desire to participate in the second - generation creation and original content creation of IPs (such as game images and celebrities). However, the existing tools have relatively high thresholds, requiring users to have at least 3D/programming skills. Most current AIGC platforms only support the generation of 2D content, such as text, pictures, and videos, and the 3D interactive experience is scarce. NYXverse hopes to give users the "freedom to create a 3D digital world".
For the post - 2000 generation, interest is the main driving force for entertainment and social interaction. It is precisely because of interest - based consumption that companies like Xiaohongshu, Bilibili, and Dewu have emerged. With 264 million Generation Z users having a good habit of paying for videos/games/services/information, the current digital cultural and entertainment market has reached 1.21 trillion yuan, and we believe there will be considerable growth in the future.
Courtesy of NYXverse
2. A development trend in the IP market is that the era of universal IPs is fading, and original IPs are on the rise. Many young people are fans of multiple IPs simultaneously, and there is an overlap among fans of different IPs. Users have a general and large - scale demand for consuming IP content.
Based on our judgment of users' demand for consuming IP content, we have made the following plan: NYXverse will go through several stages of evolution - the initial product is like a 3D version of Character.AI, an AIGC content sharing platform; the product in the development stage is an IP original/second - generation creation platform like Bilibili, Yuewen, or Xiaohongshu; the mature - stage product is an interest - based content social platform like a 3D version of Douyin.
3. Our product is completely different from games, and we won't compete with game companies for users. Our users are more like young people who like to read Weibo super - topics and participate in Weibo hot topics.
They like to watch movies, variety shows, comics, animations, play cosplay, watch various videos on Bilibili, get inspired on Xiaohongshu, and then transform their favorite IP characters on our platform and bring them to life. Therefore, people with clear interests and hobbies who are willing to invest time and energy in them are our target users.
Although there are many game - like gameplay elements on our platform, it's different from what game companies do. Game companies create IPs and spend a long time polishing a perfect game product, while our users can create a 90 - point gameplay for an IP in just one minute through UGC, allowing wide - scale participation and interaction. There is a clear distinction between the two.
4. I believe that AI will not subvert the movie and game industries. Because before users spend money and time on watching movies and playing games, they clearly know why they are consuming, mainly focusing on good scripts/gameplay and excellent visual effects. In these two aspects, AI can never outperform humans because model learning is retrospective.
A large model can never create a novel like "The Lost Tomb" from scratch; it can only imitate "The Lost Tomb" and write a similar tomb - raiding novel. In terms of visual effects, AI can only play an auxiliary role to help improve efficiency, and a perfect scene still requires human adjustment.
5. The current gray - scale version of NYXverse only supports an indoor space because we've conducted research and found that young users don't have a very high demand for space modification. The 1.0 and 2.0 versions will gradually support more spaces, more Agents, and more gameplay.
For example, just like with QQ Show in the past, users only arranged the background when they first set it up and rarely changed it later. People's focus was on the character's dressing and interaction. The same goes for scripted murder mysteries. People can play in a meeting room because they care about the script, and their choice of space is relatively less important.
The experience of users on NYXverse is very different from the fun of playing Roblox or with Lego, but it's closer to the fun of watching movies or playing games.
6. We're not too worried about IP copyright issues.
Firstly, since the content on the platform is mainly produced by UGC, just like fans creating second - generation edited videos and uploading them to video platforms today, such behavior is allowed. Secondly, IP copyright holders have a relatively open attitude towards IP second - generation creation, as they also need their IPs to gain more exposure and attention on social media platforms. Finally, after our APP is officially launched, we will also formally discuss cooperation with IP copyright holders.
Currently, Shanghai Film Group, which owns well - known traditional IPs such as Sun Wukong, Ne Zha, and Lotus Lantern, has promoted various cooperation with 2033 in the fields of IP content and AI empowerment and has also made an investment.
Interview Notes from "Intelligent Emergence"
For fans who long for real - time interaction with celebrities and movie/anime characters, AI is very close to making their dreams come true. Most importantly, it has a low enough threshold and a very high degree of freedom. For creators with the ability to create original characters (OCs), they may soon be able to bring their created characters from 2D to 3D and from niche to mainstream.
Not long ago, Google DeepMind launched the new - generation world model Genie 2, which can generate a 3D world for humans or AI agents to play in based on a single image. This sounds like a new - generation tool that could shock the game industry. Chinese entrepreneurs, on the other hand, seem more willing to leverage their expertise in traditional advantageous fields - that is, to create a 3D version of Douyin and elevate social media to a new dimension.
According to the plan, NYXverse will be launched on the mobile platform in June this year. Its appearance may bring a fresh and exciting stimulus to the content consumption industry.