Top 15 Maternal and Infant Brands in February: The New Era of More Sophisticated Child - Rearing | Brand List of Siyan Consumption Index

Image source: Shiyan Big Consumption Index

During this monitoring period, a2, Huggies, and babycare ranked in the top 3 of the list with comprehensive popularity indexes of 1.77, 1.74, and 1.60 respectively.

Infant and child food enters the era of refined and meticulous care, and scientific nutrition and snackification reshape the feeding logic

Judging from the list, leading infant and child food brands such as a2, Feihe, and Abbott continue to lead the way. The core logic lies in their in - depth response to the demand for refined feeding. By launching the Purple Platinum series targeting infants over 6 months old, a2 features directly sourced New Zealand A2 raw milk, making scientific feeding more tangible. Feihe, on the other hand, has launched the "StarFlyer Stage 4" milk powder for children aged 3 - 6 years, filling the nutritional gap for preschoolers. It also collaborated with pediatric experts to launch a "feeding atlas", bundling products with scientific parenting knowledge to strengthen trust.

The outbreak of the snackification trend is reflected in the accelerated layout of the functional snack and complementary food track by brands such as Beingmate and Biostime. Beingmate has launched rice porridge and rice noodles rich in divalent high - iron and double prebiotics, as well as complementary food products such as yogurt melts and pork floss to help babies intake additional nutrition. Biostime has launched "probiotic yogurt melts", transforming nutritional supplements into a snack form that children like, which not only meets parents' needs for health but also suits the entertainment nature of children's self - feeding.

In the future, infant and child food will further differentiate: basic nutritional products will pursue "ingredient transparency", while snacks will evolve towards "functional entertainment", such as eye - protecting gummy bears with lutein and sleep - aiding cheese sticks, to precisely meet the fragmented needs in parenting scenarios.

The scenarios of refined parenting and hassle - free child - rearing give rise to category innovation, and baby products are deeply bound to parenting rituals

The rise of brands such as babycare, Deyou, and bebebus in the list reflects that infant and child products are shifting from "function satisfaction" to "scenario - based solution" competition. Taking the night - time scenario as an example, babycare has launched an "intelligent constant - temperature baby bottle warmer" that supports presetting the night - time feeding time and temperature via APP, reducing parents' sleep interruptions. Such products not only solve pain points but also shape night - time parenting into a "professional and warm" ritual through marketing slogans of "technological sense" and "peaceful sleep".

The outdoor and social scenarios have become new frontiers for category expansion. Bebebus' "Artist Pro baby stroller" focuses on the portability and aesthetic needs of young parents when taking their children out, featuring "one - second folding + professional spine protection". Its marketing on Xiaohongshu closely follows the topic of "refined parenting outfits", binding the product to the middle - class lifestyle. In the maternity category, Shiyue Jiejing focuses on maternity packs, multi - functional mommy bags, and nursing products, providing more reassuring and scientific maternity products for refined moms in different scenarios such as home parenting and going out with children.

A deeper trend is that brands construct a narrative of "parenting happiness" through scenario - based products. Baby products are no longer just tools but an emotional projection of parents' "careful parenting". In the future, scenario innovation will develop towards "ultra - segmentation", such as the "portable disinfection and milk warming all - in - one machine" for camping scenarios, which can increase the premium space through extreme scenario adaptation.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, maternal and infant products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.