The Future Vision Empowered by AI: How Samsung TVs Are Reshaping the New Landscape of Smart Life

In today's era when the wave of artificial intelligence is sweeping the globe, AI is no longer an unattainable technological concept but has deeply penetrated into people's daily lives. From intelligent voice assistants to AI painting, from autonomous driving to AI image enhancement, artificial intelligence is redefining the value of technological products. In this transformation, Samsung, with the concept of "AI For All", is at the forefront of the combination of AI and consumer electronics.

At the 2025 AWE exhibition, Samsung demonstrated the in - depth implementation of artificial intelligence technology from concept to reality through a series of TV products. From the world's first transparent Micro LED TV to the 8K flagship QN950F equipped with the latest AI chip, Samsung has not only redefined the ceiling of display technology but also, with AI as the link, seamlessly connected hardware innovation with user needs, outlining a future picture of "technology is life".

The role of AI technology in Samsung TVs has long gone beyond the single dimension of "parameter upgrade". Behind the continuous innovation is Samsung's profound insight into user needs: AI should not be cold code but the warmth hidden in details. Just as the saying in the exhibition area goes, "The TV can remember the types of documentaries you like to watch, and the refrigerator can actively remind you of the expiration date of ingredients." Samsung's AI future is moving from the parameter table to real - life scenarios and from the laboratory into thousands of households.

36Kr visited the Samsung booth and had a discussion with the booth explainer about the possible roles of TVs in future life and how AI can be integrated into life. The following is the revised interview transcript:

Q1: Samsung put forward the concept of "AI For All" a year ago. How do this year's TV products reflect the deepening of this strategy?

A: In 2025, Samsung TVs integrate AI technology throughout the entire product line. The flagship model QN950F is equipped with an 8K chip composed of 768 AI neurons, which can independently optimize each pixel; the transparent Micro LED TV achieves a brightness of 3000 nits and holographic display, breaking through the application boundaries of traditional screens. These innovations indicate that Samsung's AI layout is shifting from "function stacking" to "scenario reconstruction", enabling technology to truly serve diverse life needs.

Q2: How does AI technology improve the picture and sound quality experience of TVs?

A: AI picture quality enhancement technology is one of Samsung's core competitiveness. Samsung's AI Upscaling technology optimizes 4K video sources to nearly 8K through a deep - learning model. For example, when playing classic old movies, the system can intelligently repair graininess, enhance edge sharpness, and at the same time retain the original color tone of the film. Moreover, AI can also perform automatic HDR reconstruction, making the picture more delicate and the colors more vivid.

Traditionally, the sound adjustment of TVs usually requires manual settings, while Samsung's AI sound optimization system can intelligently adjust the volume and sound field. For example, when family members are sleeping, AI will automatically lower the volume, and when watching movies, it will enhance the clarity of dialogue and eliminate ambient noise, allowing users to have a better immersive experience.

Q3: How does Samsung TV improve the gaming experience through AI?

A: Samsung TV has launched AI - driven high - refresh - rate optimization technology for gamers. Taking the 115 - inch QN90F as an example, its NQ4 AI chip supports a 4K 165Hz refresh rate and VRR variable refresh rate, which can optimize low - resolution game images to nearly 4K in real - time. The AI game mode can also recognize the game type (such as RPG or racing) and automatically adjust parameters such as the picture ratio and minimap display.

The QN90F series of Mini LED TVs support a 165Hz high - refresh rate and are equipped with low - input - delay technology, making the game picture smoother. At the same time, AI can automatically adjust the brightness, contrast, and color according to the game type to ensure the best gaming experience.

Q4: Does the transparent Micro LED technology mean that the scenes in science - fiction movies have been realized?

A: Currently, in the field of transparent display, there are three different backlight technologies: transparent Micro LED, transparent OLED, and transparent LCD. The transparent Micro LED TV is an important breakthrough in Samsung's display technology. It uses a new glass substrate to achieve ultra - high brightness and extreme contrast, and can maintain clear picture quality even in strong light environments. In addition, its transparent screen allows the TV to blend in with the home environment and can even serve as an "invisible" display screen, suitable for various scenarios such as retail, museums, and automotive HUDs.

Q5: What is the role of AI in the smart home ecosystem?

A: AI is not only used to improve the picture and sound quality of TVs but also to build a complete smart home ecosystem. Samsung's SmartThings platform supports the interconnection of household appliances. Users can view the operating status of home appliances through the TV, such as remotely controlling the temperature of the refrigerator, monitoring the progress of the washing machine, and even viewing the layout of smart devices in the entire home with the 3D Map View.

Q6: How can AI, art, and TV be integrated into life?

A: Samsung's The Frame art TV uses the AI image - generation function. Users can choose themes such as nature, city, and universe, and specify styles such as realism and impressionism. AI will synthesize customized paintings based on GAN (Generative Adversarial Network). The system will also learn the user's historical preferences. For example, after frequently choosing the Monet style, subsequent recommendations will focus on works with light and shadow rendering. In addition, AI can intelligently match the frame color to make the TV perfectly blend in with the home environment. In the art mode, the TV screen will have a matte effect, simulating the texture of a real canvas, making it almost indistinguishable from a work of art.

For example, the new LS03F art TV completely eliminates reflections through the matte screen design. Combined with the 1 - centimeter ultra - thin wall - mounted installation, it is visually no different from a traditional oil painting. The built - in AI art gallery can generate personalized digital paintings and supports frame replacement. On - site tests show that even when the screen is directly illuminated by a flashlight, there is no glare interference, thanks to Samsung's unique micro - mirror layer Mini LED backlight technology.

Q7: What is the significance of anti - glare technology for OLED TVs?

A: Traditional OLEDs are prone to reflection and color distortion problems in strong light. The S95F uses a nano - coating to disperse ambient light and is combined with a dynamic brightness adjustment algorithm. Even when directly exposed to sunlight, it can still maintain a contrast ratio of 10 million:1. This technology has passed the Pantone color certification to ensure accurate color reproduction, achieving "no compromise in daylight".

Q8: How does Samsung ensure user privacy and security in smart home linkage?

A: All devices are equipped with the Knox security protection system. Key data is stored in an independent encrypted chip and runs in isolation through the TEE (Trusted Execution Environment). The instruction transmission of SmartThings uses end - to - end encryption and supports seamless firmware updates to defend against potential attacks in real - time.

Q9: What is the trend of AI in the future development of TVs?

A: In the future, AI TVs will become more intelligent. They can not only automatically adapt to different viewing scenarios but also continuously optimize the user experience through deep learning. For example, the next - generation AI TV we are developing will be able to predict the user's viewing habits and prepare the most suitable content in advance. At the same time, the voice interaction and intelligent recognition capabilities of AI will also continue to be enhanced, making the TV a real home assistant.

Q10: How does Samsung view the transformation of the TV industry by AI?

A: We believe that AI is not just a gimmick but a key technology to reshape the TV industry. From picture quality improvement to intelligent interaction and then to the integration with the home ecosystem, AI is making TVs more intelligent and closer to users' lives. Samsung's goal is to make AI truly serve every family and bring users a more convenient, immersive, and intelligent viewing experience.

Conclusion:

From the giant - screen cinema to the transparent magic mirror, the AI evolution history of Samsung TVs is essentially an exploration of "making technology invisible". At the scene, we may see two future scenarios. It is very important for TVs to have the ability to respond, learn, and even evolve beyond the basic parameter level. Once - isolated household appliances are woven into a service network that understands you through AI.

When the TV can remember the types of documentaries you like to watch and the refrigerator can actively remind you of the expiration date of ingredients, this kind of intelligence hidden in details may be the most attractive technological expression in the AI era.