2025 AWE 36Kr "Future+" Live Streaming Room: AI technology's implementation in real - world scenarios to create "black technologies" for a happy smart life.
On March 20th, the China Household Appliances and Consumer Electronics Expo (AWE) officially opened at the Shanghai New International Expo Centre. As a barometer of the household appliance industry, this year's AWE is themed "AI Technology, AI Life", with a total exhibition area of over 150,000 square meters, covering almost all domestic and international household appliance giants. The exhibition site was bustling with activity and extremely popular.
In this era where "everything can be AI", one of the highlights of this year's AWE is to comprehensively and scenically showcase the integration trend of modern household appliances and AI technology, and promote the transformation of AI technology from concept to consumer application. To deeply interpret how AI technology affects the relationship between modern people and household appliances and explore the evolution direction of future smart household appliances, at this AWE site, 36Kr not only led five embodied intelligence enterprises to create the first "Robot Featured Exhibition Area" at AWE, vividly presenting the huge advantages and market potential of embodied intelligence technology in the household appliance industry; but also set up the 36Kr "Future +" live - streaming room in the exhibition area, and comprehensively interpreted the "Happy Technology" empowered by AI technology in the form of "live - streaming exhibition tour + video interview".
36Kr "Future +" live - streaming room
01 36Kr Robot Featured Exhibition Area: Unlock the Market Application Potential of Embodied Intelligence Household Appliances
In the core area of Hall W3 at AWE, 36Kr joined hands with five robot enterprises, including Cyan, Elephant Robotics, Gaoqing Electromechanical, Yunji Technology, and Qinglang Intelligence, to create the first robot featured exhibition area at AWE. It presented a number of innovative products such as the Orca I humanoid robot, the Mita Planet bionic robot pet, and Mini π, becoming a cool sight at the AWE site and attracting the on - site crowd to take pictures.
36Kr Robot Featured Exhibition Area
Among them, Cyan focuses on the design and development of general embodied intelligent robots. The Orca I humanoid robot it brought integrates high - precision perception modules, enabling smooth operation of both arms, human - like straight - knee walking, and intelligent human - machine interaction. During the exhibition, Orca interacted with visitors around the exhibition site and showed off its straight - knee gait, attracting many audiences to stop and watch; Elephant Robotics, as a new high - tech enterprise in China focusing on robot R & D and production, platform software development, and intelligent manufacturing services, the Mita Planet bionic robot pet, lightweight six - axis collaborative robotic arm, and end - effector it brought are all unique, becoming the "little stars" in the robot exhibition area; Gaoqing Electromechanical is a technology company focusing on the research and development of mini humanoid robots. Its Mini π & Mini Hi series, with their delicate bodies and flexible movements, perfectly demonstrated stable and continuous large - step walking in the exhibition area, becoming the focus of the whole venue; Yunji Technology, as a pioneer in the R & D and commercialization of robot service agents, its "UP" series of robots is one of the world's first composite polymorphic robot products. It can perform multi - task cooperation such as delivery, cleaning, and garbage collection through the "1 + N + AloT" model, and has provided adaptable and scalable services in scenarios such as hotels, medical institutions, factories, and communities; Qinglang Intelligence, as a globally well - known leading enterprise in embodied service robots, mainly provides service robot products and complete solutions. The three robot products it brought, the lightweight small - scale water - washing robot C20, the high - end delivery robot T10, and the hotel/building delivery robot W3, can be applied in diverse scenarios such as commercial cleaning, catering delivery, and hotel services.
Cyan: Orca I Humanoid Robot
Yunji Technology: Composite Polymorphic Robot UP
Qinglang Intelligence: Building Delivery Robot W3
Elephant Robotics: Mita Planet Bionic Robot Pet
Gaoqing Electromechanical Mini π
The rapid development of embodied intelligence technology not only injects new vitality into the household appliance industry but also opens up infinite possibilities for intelligent life, promoting the transformation of the household appliance industry from single - function to multi - function and scenario - based services. It is believed that in the near future, embodied intelligence will further break the boundaries of traditional household products and provide users with a more considerate and reassuring intelligent experience.
02 Live - streaming Exhibition Tour: Immersive Experience of the "Black Technology" of Household Appliance Products
Early in the morning on March 20th, the 36Kr "Future +" live - streaming room led the audience to immerse themselves in the "black technology" of household appliances at the AWE2025 exhibition through a live - streaming exhibition tour. From washing machines and kitchenware to air conditioners, water heaters, and sweeping robots, the host of the 36Kr live - streaming room visited all 10 exhibition halls at AWE, explored more than a dozen cutting - edge products, and let the audience understand the implementation and future innovation direction of AI technology in different household appliance scenarios through interviews with product managers and on - site product experiences.
At the Panasonic washing and care booth, the host led the audience to focus on the upcoming Panasonic Zhenbo series washing machine and the ALPHA washing and care P5/H5 set jointly created with Porsche Design. Among them, the Zhenbo series washing machine, with its extremely thin body and compact installation size design, can save 50mm of space compared with mainstream cabinets, release more space, and can be seamlessly embedded in the home, reshaping the aesthetics of the home space. The large - diameter drum significantly improves the efficiency of washing and care by enhancing the beating force and stretching space. Combined with the 6 - dimensional shock - absorbing and noise - reducing system and AI detergent algorithm technology, it achieves dynamic noise and shock reduction while ensuring efficient cleaning and a quiet experience; the minimalist cabinet of the ALPHA washing and care P5/H5 set has gone through 19 precise processes, presenting a sense of future technology. Equipped with Panasonic's first - created α - Watch intelligent control star - ring mobile knob, the α - Box intelligent washing cartridge that combines detergent and machine, and many advanced washing and drying technologies, it brings users a real sense of quality. Hu Jiehua, the general manager of Hangzhou Panasonic Home Appliances Co., Ltd., said: "By integrating cutting - edge technology and artistic design, we hope that our products can not only meet users' high - end washing and care functional needs but also provide users with aesthetic emotional value."
Panasonic washing and care booth (left) Hu Jiehua, general manager of Hangzhou Panasonic Home Appliances Co., Ltd. (right)
36Kr also visited Agora, a real - time interactive cloud service provider. At this AWE exhibition, Agora set up three immersive experience areas, including the conversational AI development kit exhibition area, the intelligent interactive companionship exhibition area, and the parallel control exhibition area. The conversational AI development kit area presented a variety of AI hardware products such as AI toys, household robots, desktop robots, space rings, and translation earphones, enabling intelligent hardware to speak and allowing users to experience real - time conversations with AI. The intelligent interactive companionship area focused on interactive care + AI companionship scenarios, displaying household interactive care and companionship products such as baby cameras, pet cameras, pet - teasing robots, smart speakers, household robots, and children's watches. The parallel control area demonstrated how to achieve high - real - time, high - reliable, and high - quality real - time takeover and remote control experience guarantee in various application scenarios such as unmanned vehicles, drones, and robots through ultra - low - latency real - time audio and video transmission. Feng Xiaodong, the product director of Agora's AIoT industry, said: "Agora open - sources the hardware and software of the conversational AI development kit to help any AI intelligent hardware speak. Our enterprise partners only need to focus on business logic innovation, and we will solve the technical problems."
Agora booth (left) Feng Xiaodong, product director of Agora's AIoT industry (right)
Currently, AI technology has begun to be intensively implemented in hardware devices, and TVs are one of the "highlights". In 2024, Samsung proposed the "AI for All" strategy and laid out the AI TV track. At the Samsung booth at AWE, Wang Xuanxiang, the host of 36Kr, led the audience to witness the radiance of intelligent technology shown by the traditional TV category empowered by AI technology. From the MICRO LED, known as the "future display technology", to the new Vision AI solution that empowers picture and sound quality with AI, and then to The Frame art TV that turns the TV into a work of art with Mini LED backlight, each product of Samsung is re - breaking the possibilities of TVs and opening up people's imagination about future life.
36Kr visited the Samsung TV booth at AWE
36Kr also visited the booths of Wande Kitchen, Robam, and Tineco. Food is the paramount necessity of the people. See how the AI large - model is subverting the traditional cooking method and empowering smart cooking; at the Gree booth, see how AI makes the air conditioner "more and more power - saving" and how the black technology makes the air blow without directly hitting people; at the Shufulde booth, the host experienced the smart bed with sleep - aiding and anti - snoring functions; at the Yunjing booth, see how the sweeping robot with a self - developed large - model can achieve voice interaction with users and become a good hand in intelligent cleaning... It can be clearly perceived that, empowered by the AI large - model, household appliances are evolving from being "controllable" to being able to "make active decisions", and all of these are aimed at making human life simpler, more labor - saving, and happier.
36Kr "Future +" live - streaming room's live - streaming exhibition tour
03 The "Future +" Live - streaming Room in the Exhibition Area: Focus on the Insights of Industry Leaders
In addition to the live - streaming exhibition tour, the 36Kr "Future +" live - streaming room also helped the audience efficiently obtain the essence of information in the smart household appliance industry through live - streaming conversations and in - depth interviews.
Technological development and market demand have always been an inseparable twin relationship. The progress of robot technology naturally gives rise to new demands such as companionship and cooperation. In the live - streaming room on the afternoon of March 20th, He Sichong, the project leader of Ant Group's NEXTA Innovation Laboratory, had an in - depth conversation with Chen Haotian, the global commercial president and CMO of Elephant Robotics, inviting him to share the industry status quo and market landscape of companion pet robots. Chen Haotian believes that due