Performance Report | Haidilao's Customer Flow Exceeded 400 Million Last Year, with Revenue and Net Profit Growing for Two Consecutive Years

On March 25th, Haidilao International Holding Limited (hereinafter referred to as "Haidilao") released its annual performance report for the year ended December 31, 2024.

Data shows that in 2024, Haidilao achieved an operating income of 42.76 billion yuan, a year-on-year increase of 3%; the net profit was 4.7 billion yuan, a year-on-year increase of 4.6%. The core operating profit was 6.23 billion yuan, a year-on-year increase of 18.7%. Both revenue and net profit have increased for two consecutive years.

 In terms of store expansion, as of the end of 2024, the Haidilao brand operated a total of 1,368 restaurants, including 1,332 self - operated restaurants in the Chinese mainland, 23 in Hong Kong, Macao and Taiwan regions, and a total of 13 franchised restaurants.

In 2024, Haidilao received a total of 415 million customers throughout the year, with an average daily traffic of over 1.1 million people, a 4.5% increase compared to the previous year, and the average table - turnover rate reached 4.1 times per day. As of the end of 2024, the number of Haidilao members had exceeded 180 million, and the number of active members exceeded 52 million, an 8.8% increase compared to last year.

At the product level, Haidilao adjusted the dishes on the menu and the condiment combinations on the sauce bar according to the eating habits and ingredient supply in different regions. Data shows that in 2024, Haidilao launched more than 20 new national products and more than 200 regional specialty dishes throughout the year, including freshly sliced mountain goat meat in the Beijing area, oil - splashed chili hot pot base in the Shaanxi area, and lotus root soup hot pot base in the Hubei area.

At the scenario level, to meet the extended needs of specific customers, in 2024, Haidilao successively launched different forms of characteristic scenario stores, such as private room stores, parent - child theme stores, late - night snack theme stores, and corporate stores in cooperation with large enterprises.

In terms of pricing, Haidilao adopted the pricing concept of "absolutely good and relatively cheap", and stores accurately implemented a differentiated pricing strategy according to their own situations. For the take - out dining scenario, Haidilao's take - out business launched "single - person meals" gourmet fast food from the second half of 2023. Based on the above business operations, Haidilao's take - out revenue increased by 20.4% to 1.254 billion yuan.

In August 2024, Haidilao announced the implementation of the "Pomegranate Plan", aiming to encourage the incubation and development of more new catering brands and promote innovation in catering services. The annual report shows that as of the end of 2024, the Haidilao Group founded 11 catering brands, including Yanqing Roast Meat Shop, Huoyanguan, and Xiaohai Hot Pot, through internal entrepreneurship, with a total of 74 stores covering different consumption scenarios such as full - service meals, casual meals, and fast food.

Contributed by the above innovative catering brands and various catering scenarios such as camping hot pot, campus hot pot, and corporate hot pot, Haidilao's revenue from other restaurants reached 483 million yuan in 2024, a year - on - year increase of 39.6%.

In 2024, Haidilao officially launched its franchising business. As of the end of 2024, it completed the review and establishment of 13 franchised stores, initially verifying the feasibility of the franchising model in large - scale layout. Haidilao said that since the implementation of the franchising model, the sinking market has shown strong demand, with more than 70% of franchise applications coming from third - tier cities and below, and many from county - level cities.