The idea of "good houses" has stimulated the wealthy.

On March 9th, a press conference on people's livelihood themes was held at the Press Conference Hall of the Media Center in Beijing during the Third Session of the 14th National People's Congress.

At the conference, Ni Hong, the Minister of Housing and Urban - Rural Development, stated that "good houses" should be vigorously promoted. Recently, the construction guidelines for "good houses" are being compiled, and the residential project specifications are also being revised. One of the items is to raise the floor - to - ceiling height of residential buildings to no less than 3 meters.

A month ago, Beijing, the place with the strictest national real - estate market control policies, just released a trial new standard for "good houses". In addition to opening up the "large balconies" according to the national mainstream idea, there have also been relaxations in the calculation methods of building height and floor area ratio.

For example, for residential land with building height limits of 18 meters, 24 meters, 36 meters, and 45 meters, the building height is allowed to increase by one level locally (for example, a 45 - meter building can be locally increased to 60 meters).

This means that in a building, theoretically, 1/4 of the projected area can be used to create a large - scale overhanging/up - leap super - large apartment.

Also, for residential houses with an internal floor area of more than 140 square meters, a hanging space can be set in the living room.

The design of luxury mansions and large - sized apartments has opened up new possibilities.

The floor - to - ceiling height has always been a topic ignored by the mainstream public opinion. According to the minimum design specifications, from 2005 to 2011, the standard floor - to - ceiling height of residential buildings was no less than 2.5 meters; from 2011 to 2025, the standard floor - to - ceiling height was no less than 2.8 meters.

From now on, the standard floor - to - ceiling height of residential buildings will be increased by another 20 centimeters.

Some friends commented immediately: This is to stimulate people to replace their old houses with new ones.

Currently, the new - house markets in major cities are highly competitive. Large clubhouses have become standard, and fully - furnished houses are equipped with all the customized cabinets needed at home. The competition in storage has even reached the point where there is a specific storage place for a box of toothpicks.

However, if you often visit the showrooms of real - estate projects in first - tier cities, you will find a strange phenomenon: Most showrooms do not have a main light in each room.

One reason is that lighting fixtures are relatively expensive, and it is not easy to customize products that match the style of the showroom; another reason is that a low floor - to - ceiling height will make a large main light look depressing.

In recent years, if a project can achieve a floor - to - ceiling height of over 3 meters, the sales consultant will particularly emphasize it during the on - site visit. If not specifically stated, the floor - to - ceiling height is generally between 2.8 meters and 2.9 meters.

For buyers of luxury mansions worth over ten million yuan, this is a pain point.

It is precisely this group of buyers who are first stimulated by the "good houses".

The "good houses" bring a three - dimensional "expansion" of the indoor space. The balconies expand the horizontal space of the rooms, and the increased floor - to - ceiling height raises the vertical space of the house. The limitations on designs such as large suspended ceilings and fresh - air systems are reduced.

In addition, since last year, the floor area ratio of new land parcels in key cities has also been decreasing. Second - tier cities that were previously keen on building high - rise buildings, such as Chengdu and Xi'an, have replaced the mainstream market products with townhouses and small high - rises within just two years.

Therefore, the trend of "selling two and buying one" has become popular in the real - estate market recently. People sell their old and outdated houses and replace them with new large - sized houses of over 140 square meters.

The "good houses" also plan to clearly regulate issues such as noise insulation, leakage, and cracking, which are the main focuses of new - house rights protection and maintenance.

In addition, adding technology to houses not only drives the demand for house replacement but also boosts the sales of smart home appliances.

The new products will have a squeezing effect on the old products and old houses, forcing some people to replace their houses passively.

This is the "supply - side reform" of the real - estate industry.

Previously, many people were afraid that housing prices would continue to fall and wanted to wait and see. Now, they are worried that the value of their houses will decline even faster - it's better to replace with a new house earlier.

Projects that still had a large inventory at the previous opening are also worried about the same problem. "If we don't act quickly, once the 'good house' products are launched, it will be too late."

In the Beijing market, some real - estate projects have quietly started the "price - cutting for volume" mode.

In the Changping Higher Education Park area, Zhuzong Qingyuefu has launched 12 special - price houses. One of the 4 - bedroom houses with an area of 143 square meters is now priced at 7.16 million yuan, a direct reduction of 1.29 million yuan from the original price. The money saved can buy 4 top - spec Xiaomi SU7s.

China Construction Heshong Jiuli in Fengtai has launched 11 special - price houses. A 4 - bedroom house with an area of 134 square meters is now priced at 9 million yuan, a reduction of about 2.19 million yuan compared with the original price. The price reduction of 3 - bedroom houses is also over 1 million yuan.

For the 112 - square - meter apartment in Chaoyang No.1, the original price was 7.8 million yuan, and now it is sold for 7.41 million yuan, with the unit price dropping to 66,000 yuan per square meter.

A special - price 125 - square - meter apartment in Longyue Hexi was originally priced at 10.4 million yuan and is now directly reduced to 8.18 million yuan.

A 3 - bedroom apartment with an area of 253 square meters in the "mysterious luxury mansion" Dongzhimen No.8 was previously sold for 48.2 million yuan and now only costs 43.38 million yuan.

China Construction Jiuyuefu, which previously sold well, has also launched special - price 133 - square - meter apartments. The original price was 8.93 million yuan, and the current price is 8.08 million yuan, almost equivalent to "rounding down".

After the "good houses" become a reality, more and more old projects are being "stabbed in the back" by price cuts, and the differentiation between projects with land acquired in different regions and at different times is becoming more and more obvious.

There is also a "generation gap" between houses.